——Preface·]—
Chen Xiaoying, who dropped out of school at the age of 16, supported the Shentong industry left to her by her husband at the age of 22, and was worth more than 10 billion yuan at the age of 40, successfully leading Shentong to go public.
Just when everyone thought she could lead Shentong further, she directly sold the company to Ma Yun, cashed out 14.6 billion, and left the express delivery industry forever.
So, why did Chen Xiaoying sell the company at its peak?
Now, 4 years have passed since the company was sold, and Chen Xiaoying has cashed out 14.6 billion property, how is she doing?
——One wrong step, one wrong step·].
In 1993, Chen Xiaoying, who seized the business opportunity, and her husband founded Shentong Express.
However, due to the wide scope of the company, the two of them are busy going out to talk about business, so many things seem to be a little inadequate, and they need to find someone to support and reasonably distribute work tasks.
Just when Nie Tengfei was thinking hard about how to hire personnel, Chen Xiaoying and her husband proposed to discuss with relatives at home, and if they had ideas, they could start a business with them, they were all a family, and they would make money together in the future, and hand it over to the family, and the two of them could go out to talk about business with confidence.
Nie Tengfei expressed support for his wife's proposal, so Nie Tengfei's younger brother Nie Tengyun, his friend Zhan Jisheng, and his relative Zhang Xiaojuan all joined Shentong Express.
But at this time, Chen Xiaoying would never have thought that just because of her own idea, just a few years later, it would become a thorn in her the most.
In 1998, Nie Tengfei was in a car accident when he went out to talk about business, and died due to ineffective rescue.
For a time, the banner of Shentong Company fell on Chen Xiaoying's shoulders, in order to continue to run the industry she and her husband worked hard to create, Chen Xiaoying did not have time to be sad, and could only take on several jobs to maintain the company.
However, at this time, because most of the core personnel of the entire company relied on Nie Tengfei's relationship, and as soon as Nie Tengfei left, almost everyone was dissatisfied with a woman like Chen Xiaoying to take charge of the company.
So they wanted to seize power, but because Chen Xiaoying had the most shares, and she didn't make any big mistakes, it was difficult for them to start their calculations, so they could only change the law to hinder Chen Xiaoying's work, and wanted him to retreat.
But because Chen Xiaoying didn't see the little Jiujiu in the hearts of these friends, she didn't take any corresponding measures.
As a result, these people directly caught Chen Xiaoying off guard.
Due to Nie Tengfei's death, many things in the company need Chen Xiaoying to do alone, so sometimes she can't be busy, so she asks her brother Chen Dejun for help.
But because Chen Xiaoying privately handed over the work to Chen Dejun, it annoyed other leaders, and they were worried that the company would become the Chen family sooner or later, so Nie Tengfei's younger brother Nie Tengyun resigned directly and founded Yunda Express.
And with Nie Tengyun's departure, everyone else was also ready to move and left one after another.
Nie Tengyun's friend Zhan Jisheng founded Tiantian Express, his relative Zhang Xiaojuan founded Yuantong Express with her husband, and shareholder Lai Haisong founded Zhongtong Express.
Due to the company's mainstay going out to work alone, and the resignation of resignation, Shentong Company encountered an unprecedented crisis.
However, in order to prevent the industry founded by herself and her husband from losing in her own hands, Chen Xiaoying also proposed the "total score two-level franchise" model while wearing multiple hats, and successfully saved Shentong.
The total score of two-level franchise" model, which means that the franchisee only needs to pay a certain deposit to the superior to contract Shentong Express, and all the income generated during the period can be included in their own pockets.
And this business model has won unanimous praise from franchisees, and many people have joined in, and Chen Xiaoying led Shentong through this difficult time before he was finally able to relax himself for a while.
At this time, she couldn't help but think of the days when she started a business with her husband, and couldn't help crying.
——Seize the opportunity to establish Shentong Express.]—
Chen Xiaoying was born in a family that was not wealthy, although the family was difficult, Chen Xiaoying's parents never ignored their daughter's education, and expected her to rely on knowledge to break into her own world in the future.
Since she started school, Chen Xiaoying's academic Xi have always been among the best in her class, and she has never been surpassed, and she is a benchmark for students in the teacher's mouth.
Chen Xiaoying's parents are also very proud of their daughter's achievements.
Just when Chen Xiaoying thought that she could live a fulfilling Xi life, and then take the university entrance examination and step out of her own path, fate played a huge joke on her.
When Chen Xiaoying was in junior high school, her father died of illness, and her mother had to become the pillar of the family.
But how easy it is for a woman to support a family, and with the improvement of Chen Xiaoying's studies, her tuition fees are also increasing, and almost the whole family can't afford Chen Xiaoying's education.
Chen Xiaoying couldn't bear to watch her mother work so hard every day, so she resolutely chose to drop out of school and prepare to go out to work to subsidize the family.
In this way, Chen Xiaoying started her journey of part-time work, Chen Xiaoying did a lot of part-time jobs, and finally entered a printing and dyeing factory, and it was there that Chen Xiaoying met the love of his life, Nie Tengfei.
Chen Xiaoying and Nie Tengfei fell in love at first sight, and they soon got together after expressing their hearts, and then met their parents, both parties were satisfied, just like ordinary people get married, the two of them successfully completed all the processes and got the long-awaited red book.
But Chen Xiaoying didn't expect that the gears of fate would quietly turn at this time.
In the early 90s, with the advent of reform and opening up, the country's economy has developed, and many companies have begun to cooperate with overseas.
Chen Xiaoying's company is no exception, their company has received a lot of overseas orders, and the work on shipping goods has been handed over to Chen Xiaoying and her husband Nie Tengfei.
In line with the belief of "husband and wife matching, work is not tired", the company handed over the task to them, and said that they would be given a commission of 100 yuan once it was delivered, and Chen Xiaoying and his wife took over this task happily.
In fact, at that time, the company could let the postal express delivery on the market, but because there was a time limit for this batch of goods, it was very time-consuming to take the express delivery, so they let the couple take the train.
The train ticket is 30 yuan, but they can get a commission of 100 yuan, which is equivalent to a net income of 70 yuan, such a high income makes Chen Xiaoying see business opportunities.
Because many factories have this demand, Chen Xiaoying wondered if she could open a company to specialize in this.
Chen Xiaoying is also a man of action, and he immediately wanted to act when he had an idea, so he told his husband about this idea, and Nie Tengfei expressed his support after listening to her plan.
In this way, in 1993, the husband and wife took the money they had saved in their hands and founded the first private express delivery in China - Shengtong Express (the predecessor of Shentong Express, later renamed Shentong Express).
Young people are always full of energy, and they have a reasonable plan, so it didn't take long for the prototype of Shentong Express to gradually take shape in the hands of the husband and wife.
After that, he invited his relatives to join the industry, and soon became the envy of others in that era.
But she didn't expect to be betrayed by her relatives later, in order to seize more market share, Chen Xiaoying observed the "big fat meat" of e-commerce.
——Bet on e-commerce to promote the company's listing·]—
In 2009, the first Double 11 shopping festival was launched, and many express companies participated in the bidding and wanted to become the courier of the shopping festival.
And Chen Xiaoying is also one of the merchants, but due to the large number of couriers on the market, Chen Xiaoying feels that she definitely does not have an advantage in terms of strength and resources, so she pressed the ** to the lowest.
Directly booked ** to 27 yuan, far lower than the cost price of 4 yuan.
Many leaders of the company objected to Chen Xiaoying's order of ** so low, but because Chen Xiaoying was in control, she finally reported it to **.
And other couriers because they are worried that they can't return to their costs, so they don't dare to press ** too low, after all, ** the first shopping festival, who knows how much express delivery volume.
In the end, as expected, the courier of the shopping festival fell into the hands of Shentong Express.
But it turns out that Chen Xiaoying bet on the right bet this time, the shopping festival carnival, the number of orders greatly increased, Chen Xiaoying not only earned back, but even led Shentong Express, which became the first private express delivery in China.
And in 2016, Chen Xiaoying also relied on his own ability to make Shentong successfully listed.
——Retreat bravely from the torrent and start a new exploration·]—
After the listing, Shentong Express has been developing steadily, but Chen Xiaoying understands that there are too many competitors in the express delivery industry, and if you are not careful, you may be overtaken by other companies.
Just when Chen Xiaoying was thinking about what he should do, Ma Yun threw an olive branch to Chen Xiaoying, saying that he wanted to buy Shentong.
After a short period of thought, Chen Xiaoying agreed to Ma Yun's request, and finally sold all the shares he held in Shentong Express Company to Ma Yun for 14.6 billion yuan.
Although she withdrew from the express delivery circle, Chen Xiaoying did not leave the business circle, but went to find other business opportunities.
In Chen Xiaoying's subsequent exploration, she found a business opportunity, that is, high-tech umbrellas.
Because Chen Xiaoying found that the umbrella surface of most of the umbrellas on the market is easy to get wet, and when people put it away after use, they will bring a lot of water into the house, so Chen Xiaoying wanted to develop a material with an umbrella surface that does not stick to water.
Moreover, I also thought that it would be troublesome to turn on the flashlight with an umbrella at night, so I also equipped this umbrella with a lighting function.
As soon as the high-tech umbrella designed by Chen Xiaoying was launched, it caused a huge response from the public, and many people expressed their optimism about it.
And Chen Xiaoying also relied on this innovation to double her worth again.
During this period, Chen Xiaoying noticed Xi Chunyang, the driver who had been accompanying her, and finally married him, and the two lived very happily.
——Summary·]—
Today, Chen Xiaoying is not only very happy in life, but she also focuses on charity and has opened various educational associations.
At the same time, Chen Xiaoying has never given up her career, and just this year, she successfully appeared on the Hurun Rich List with a value of 5 billion.
In the end, we still expect Chen Xiaoying to go further and further on the road she likes.