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When people mention express delivery companies, the first thing that comes to mind is the three giants - Shentong, Zhongtong, Yuantong and Yunda, these four companies almost monopolize the domestic express delivery market, and one of the major shareholders behind it is the famous Ma Yun.
But what few people know is that these three companies, as well as Yunda, are all from the same company - Shentong Express. In the 90s, when the Internet was just emerging, a young woman under the age of 20 and her husband, with their keen insight into the market and unremitting efforts, founded Shentong Express, which opened the prelude to the private express delivery industry.
This young woman is Chen Xiaoying, a female entrepreneur full of wisdom and courage. At the age of 22, she lost her husband, and in the face of the weight of life, she did not choose to give up, but resolutely continued to move on.
With her wisdom and courage, at the age of 40, she was worth more than 10 billion yuan and was known as the "Queen of Express". However, just when her career was in full swing, she chose to retreat bravely. At the age of 43, she sold her company to Jack Ma and cashed out 14.6 billion.
Many people were puzzled by Chen Xiaoying's move. They think that Chen Xiaoying should not sell Shentong Express to Ma Yun, because looking at today's Shentong Express, it can be said that he has made a lot of money.
In fact, after selling Shentong to Ma Yun four years ago and cashing out 14.6 billion, Chen Xiaoying is even more remarkable now.
In 1976, Chen Xiaoying was born in Tonglu, Zhejiang, a picturesque town. The four seasons are like spring, the mountains and rivers are beautiful, attracting countless tourists to come. However, the beautiful scenery did not bring food and clothing to Chen Xiaoying's family. Since childhood, Chen Xiaoying has deeply experienced the poverty of her family. Every day, day and night, the whole family has to work hard to barely fill their stomachs. The hardships of life are, as the old saying goes, "the hemp rope is broken in detail".
When Chen Xiaoying entered junior high school, the family's financial situation was even worse. The father was diagnosed with cancer, putting even more financial pressure on the family. The family's savings have long been exhausted, and the medical expenses are like a bottomless pit, eating away at their meager living expenses.
Faced with the family's predicament, Chen Xiaoying, who is only 16 years old, has no choice but to follow her brother to Hangzhou to find a part-time job. The days in the workshop are hard, and there is a lot of intense work to be done every day. However, Chen Xiaoying did not complain, but bravely took on the burden of the family with her thin and young shoulders.
This part-time job experience tempered Chen Xiaoying's personality and made her more calm and composed. In the face of difficulties and setbacks, she no longer gives up easily, but with her tenacity and smart mind, she has created many business miracles.
In the factory, Chen Xiaoying met her future husband, Nie Tengfei. Both have keen business acumen and personalities hit it off. They worked together, worked hand in hand, and showed extraordinary talent and courage.
In 1992, Shanghai Pudong New Area was established, and a large number of imports and exports** shuttled between Zhejiang and Hangzhou. However, shipping declarations has become a big problem. Due to the cumbersome process and the time-bound requirements, many companies struggle with this. Chen Xiaoying and Nie Tengfei smelled business opportunities from them. They decided to set up a company that specialized in shipping customs declarations and named it "Sheng Tong".
In order to promote the development of the company, Chen Xiaoying struggles on the front line of work every day, and her workload even exceeds 17 hours, which makes people sigh at her diligence and perseverance. Every day, she spends her days busy, with little time to rest, but she enjoys it because she knows that it is all for the better development of the company.
When the order volume is too large and the two people who deliver the goods can't cope with it, Chen Xiaoying will not hesitate to join the delivery team and help colleagues complete the task.
With the continuous expansion and growth of the company's business, in 1993, the company changed its name to "Shentong", which means that the company's business can be extended in all directions. To achieve this, they changed their strategy and invested money in expanding the company's visibility. Through various marketing methods and publicity methods, more people have learned about and recognized this brand.
With the scientific management method and the company's efficient and responsible characteristics of transporting goods, their company has achieved very good benefits, and once became a leading enterprise in the express delivery industry in Jiangsu and Zhejiang.
After five years of hard work, Nie Tengfei and Chen Xiaoying finally ushered in the dawn. However, the sky is unpredictable, and a sudden disaster completely changes their fate.
In 1998, Nie Tengfei was in a car accident on a delivery trip, and his young life was forever frozen in that moment. For Chen Xiaoying, this blow is tantamount to a bolt from the blue. She couldn't accept this fact, let alone face the challenges of the future alone.
The company's top brass have chosen to leave and find another way out. At this difficult moment, Chen Xiaoying resolutely decided to hold his ground and protect the foundation left by Nie Tengfei. She knows that this is her best commemoration of Nie Tengfei and her hope for her future.
However, the road to entrepreneurship is full of ups and downs and thorns. Without Nie Tengfei's leadership, the company's prospects have become worrying. Chen Xiaoying was not defeated by difficulties, and she firmly embarked on the path of revitalizing the company.
With the help of his brother Chen Dejun, Chen Xiaoying set out to solve a series of shortcomings in the development process of Shentong Express with a bold attitude. The core idea of this strategy is to no longer blindly expand new outlets, but to choose to cooperate with mature and high-performance express companies in various cities and transform them into branches of Shentong Express.
Chen Xiaoying's strategy not only enabled Shentong Express to rapidly expand the national market in a short period of time, but also greatly improved Shentong's market awareness and brand influence through cooperation with excellent local express companies. At the same time, this franchise policy has also brought rich benefits to Shentong. When these branches cooperate with Shentong, most of the local revenue is owned by the local branches, which also allows Shentong to expand rapidly while ensuring the profitability of the local branches.
With this franchise policy, Shentong Express quickly established more than 4,000 outlets across the country, and the number of employees has soared from 2,000 to more than 50,000. These data all demonstrate the rapid development and growth of Shentong Express across the country.
With the continuous growth of Shentong's strength, the business scope involved in it has gradually expanded. Among them, the cooperation with Ma Yun has become the top priority of Shentong Express. As a leading figure in China's e-commerce field, Jack Ma founded Alibaba Group, which has become a leader in China's e-commerce industry. As an important part of China's express delivery industry, Shentong Express naturally sees the huge opportunities brought by cooperation with Alibaba.
In the process of cooperation with Jack Ma, Shentong Express has given full play to its advantages in logistics distribution and express delivery services, and actively participated in various businesses of Alibaba Group. This cooperation not only further enhances the market share of Shentong Express nationwide, but also injects new impetus and vitality into the future development of Shentong Express.
In September 2019, Chen Xiaoying, a legendary figure known as the queen of Shentong, decided to sell all the ** in her hands, and finally cashed out with an astonishing ** of 14.6 billion. Returning to her hometown of Tonglu, the quiet and beautiful water town in the south of the Yangtze River, she began a new journey.
In her heart, express delivery has become a thing of the past, and the future belongs to the world of high technology. She is still doing express delivery, from the user's point of view, she has researched a material that does not invade water. Umbrellas made of this material can be quickly dried with just a few flicks. Such ingenious design undoubtedly solves a major problem for people to travel on rainy days.
In order to take into account the convenience of traveling at night, the high-tech umbrella is also equipped with a lighting mode. The faint lights flickered in the rainy night, illuminating the way forward for everyone who returned late. This quick-drying umbrella with lighting caused a huge response as soon as it was launched. People's evaluation of this umbrella is: practical, convenient, and humane.
And the success in the business world didn't stop her. Chen Xiaoying has also been doing charity non-stop. She set up medical education** and supported the development of medical education with practical actions. In addition, she often attends various charity events to contribute to the society. Living in this hectic world, she has always maintained her inner peace and contentment.
This legendary woman who single-handedly strung together the entire Tonglu Gang has not had a smooth life. Fate always seems to bring her all kinds of tests. But with her strong will and extraordinary wisdom, she turned things around again and again, and finally had the last laugh.