——The in-depth experience of Shenzhen's industrial tourism boutique route was officially opened.
December 27, 2023The departure ceremony of the in-depth experience activity of "opening a new era of cultural tourism and integrating development to create the future" Shenzhen industrial tourism boutique route was held yesterday on the 116th floor of Shenzhen Ping An Financial Center. More than 300 representatives of the tourism industry will experience the six industrial tourism routes in depth for three days, starting a wonderful journey to explore the beauty of industry and feel the industrial culture.
With the theme of "Opening a New Era of Cultural Tourism, Integrating Development and Creating the Future", the event was hosted by the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, and undertaken by the Shenzhen Tourism Association and the Shenzhen Travel Agency Industry Association. Yang Yongqun, second-level inspector of Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, Zhang Zhenyang, director of Tourism Promotion Division of Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, Zhang Wenzao, second-level researcher, Zhou Quanlin, secretary of the general party branch and secretary-general of Shenzhen Tourism Association, Guo Chonghai, vice president of Shenzhen Tourism Attractions Association, Chen Xubin, executive vice president of Shenzhen Travel Agency Industry Association, and nearly 50 people from the tourism industry attended the departure ceremony.
Industrial tourism refers to the industrial production process, factory style, product development and other industry-related factors as tourist attraction, integrating knowledge, sightseeing, leisure in one of the tourism projects. As an important window city of China's reform and opening up, Shenzhen has rich industrial resources and profound industrial culture, and has the basic conditions and great advantages for the development of industrial tourism. In 2022, Shenzhen will achieve the "double first" of the national cities in terms of gross industrial output value and total industrial added value for the first time above the designated size, and is known as China's "first industrial city". On December 25, the "Shenzhen Industrial Tourism Release Ceremony" was held at the Shenzhen Industrial Exhibition Center, launching 10 industrial tourism routes and 28 industrial tourism resource points. This activity selected 6 of them for in-depth "unlocking", including "Shenzhen Ingenuity Intelligent Manufacturing Tour", "Shenzhen Longhua Clothing Creative Craft Tour", "Shenzhen Sinocera Mahogany Art Expo Tour", "Science and Technology Intelligent Manufacturing Tour", "Experience Exploration Tour" and "Science and Technology Energy Tour", which will visit Shenzhen Industrial Exhibition Hall, Freesky Cloud Sightseeing Floor, Guangming Farm Grand View Park, Sinocera Yongfengyuan, Shenzhen Mahogany Furniture Museum, Huawei *** Shenzhen Huawei Bantian G District, Shenzhen Tsingtao Beer Asahi and other industrial enterprises and scenic spots, through the experience of industrial production, understand the history of industry, etc., to explore the cultural connotation of Shenzhen industry, feel the vigorous development and innovation of Shenzhen industry.
The event also held a signing ceremony for the cooperation intention between travel agencies and industrial tourism spots. Yunji Sightseeing Layer and Shuibei Wanshan Jewelry Industry Cultural Park have reached an intention to cooperate with Xinjingjie and Four Seasons International Travel Service respectively, and the two sides will give full play to their respective advantages, jointly attract tourists, and focus on promoting the development of industrial tourism in Shenzhen.
Yang Yongqun, the second-level inspector of the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, said in his speech at the event that he hoped that through this event, the leading role of the city's travel agencies could be better played, and more tourists could be attracted to come to Shenzhen, experience the development process of Shenzhen's industry and the charm of modern production, and inject new vitality and impetus into Shenzhen's tourism industry.
Liu Liqing Correspondent: Lian Miaoli).