Edit |Yuer Lake
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As the old saying goes: water can carry a boat, but it can also capsize a boat. In ancient times, this sentence said that the ruler was like a ship, and the common people were like water, and water could not only make the ship sail safely, but also overturn and swallow the ship and sink into the water. It means that if things are used properly, they will be beneficial, and if they are used properly, they will be harmful. In modern times, it is also appropriate to describe the interests between some highly appealing celebrities, Internet celebrities and their fans.
It is regrettable that Dong Yuhui, who was regarded as a clear stream and a representative of excellent knowledge anchors in the live broadcast e-commerce track in the past, was also sent to the forefront because of the recent "small composition incident", and was even accused of falling into the "fan circle culture".
From everyone chasing Dong Yuhui, to Dong Yuhui's fans questioning Dong Yuhui because of the "small essay incident", and even calling New Oriental, some industry insiders believe that Dong Yuhui has been deeply involved in the disaster of being "killed" by netizens, and he is even unable to extricate himself. And its future fate may also take a turn from this, and even its good future will be from prosperity to decline, and mountains and rains are coming.
I saw him rise up a tall building, and I saw him collapse
Dong Yuhui, who once became popular overnight because of a live broadcast, although he is talented, he has never denied the favor of "luck" for his life. It's just that even Dong Yuhui, who is looked up to by all beings, and even regarded as a "saint", and even is almost invulnerable in every live broadcast, can't escape the objective law that things must be reversed and overdone.
Source: Screenshot of Dong Yuhui's live broadcast room.
It is understood that the cause of this small essay incident is that in the warm-up of the Oriental Selection of Jilin Trip, a warm-up about the Oriental Selection of Jilin Trip was released**, and the answer comment of "Who is the promotional copywriter from" was pinned to the top, saying that most of the classic essays were created by the copywriting team, not all of them were from the anchor.
It is this incident that makes Dong Yuhui, who was popular all over the country in the past, now face a huge ** crisis and workplace crisis, and what makes Dong Yuhui fall into crisis may not only be himself, but also the fan circle culture that is accused of "promoting" and killing Dong Yuhui's fans.
The word "killing" comes from the "Customs and Customs", which is interpreted in the Modern Chinese Dictionary as "excessive praise or praise, which makes the touted person proud and complacent, stagnates and regresses, and even leads to depravity and failure".
Some people in the industry believe that Dong Yuhui was involved in the whirlpool of fan circle culture, and the "small composition incident" was just the fuse. And through the interaction between Dong Yuhui and netizens at his peak, as well as the various "list support" actions of netizens, some ** people also believe that Dong Yuhui is indeed unable to escape the suspicion of "fan circle culture".
As for Dong Yuhui's statement that he opposes the fan circle culture and opposes stigmatizing anyone in the name of "fan circle", the outside world is also full of discussions, thinking that Dong Yuhui has some inconsistencies in his words and deeds in resisting the fan circle culture, and even wants to cover it up.
It's just that even the fans who once respected and "loved" Dong Yuhui very much, when they provoked the "contradiction" between Dong Yuhui and New Oriental, they seemed to be merciless.
For example, it is very common for the script copywriting of the live broadcast short ** to be created by teamwork, and Dong Yuhui also mentioned in the live broadcast that this kind of small composition is not all written by himself, but also written by the team, changed by himself, or written by himself for the direction and team, etc., but Dong Yuhui's fans are very unhappy with Dongfang Selection's reply to "The copywriting is not from Dong Yuhui's hand".
Source: Screenshot of Dongfang Selection's **official** account.
Some netizens even believe that Dongfang Selection previously used "Dong Yuhui's small composition" to attract traffic, and now posting such an article is "backstabbing" Dong Yuhui. And questioned: "Why deny Dong Yuhui's contribution to the selection of the East?"”
Some self-** joked that netizens defended Dong Yuhui so much because Dong Yuhui had a group of "mothers-in-law" and didn't want to turn himself from fantasy to "disappointment". It is understood that over the years, because some middle-aged and elderly women who follow Dong Yuhui have loved Dong Yuhui excessively, they fantasized about marrying their daughter to him, so they claimed to be Dong Yuhui's mother-in-law.
And these fans of Dong Yuhui were also ridiculed by some other netizens as "wild mothers-in-law". Watching their "future son-in-law" overturn, these "mothers-in-law" are obviously unwilling to accept the fact that the "beautiful" copywriting they broadcast is actually from the hands of others.
So it is not difficult to understand why these fans and Dongfang Selection, in the comment area of Dongfang Selection's account, go back and forth for many rounds, and even like a scolding war. It is precisely because of these ** fermentation that Dong Yuhui was also labeled as suspected of "fan circle culture", and was even accused of asking the company for money and power with the help of fans, and was involved in the cusp of **.
This scene can really be said to see him rise from a tall building, and see his building collapse.
The support in the comment area is just the tip of the iceberg, and the fan circle culture has surfaced
As we all know, Dong Yuhui, as a cutting-edge Internet celebrity, is different from any other Internet celebrity. According to the usual way of incubating Internet celebrities in the live broadcast track, when the live broadcast anchor is still in the state of "amateur", most of them sign a contract with a professional MCN multi-channel network operation agency (commonly known as an Internet celebrity brokerage company), because the live broadcast anchor has a cooperation agreement with the MCN agency in advance, and has a certain cooperation period (usually the time agreed in the agreement is 3-5 years).
The cooperative relationship between Dong Yuhui and Oriental Selection can be traced back to the labor contract signed by New Oriental when it was transformed due to the "double reduction policy". Even if the employment relationship between the two rises to the level of partners, it is obviously different from the signing and cooperation between other MCN agencies and Internet celebrity anchors.
However, once an amateur anchor grows into a super Internet celebrity, the conflict of interest in all aspects will become prominent. Just like Li Ziqi, who was a smash hit before, because there was a contradiction between him and the company behind it, Hangzhou Weinian, and then disappeared for a long time, it provided a lesson for some Internet celebrity anchors to become famous.
However, it is the unique cooperative relationship between Dong Yuhui and Dongfang Selection that has also allowed him to grow into a super anchor who exists like a "little fresh" in the eyes of fans under the strong impetus of a listed company's dedication and rich social resources.
It's just that the two-way promotion of Dongfang Selection's internal resources and external fans has not only made Dong Yuhui's popularity high and even reached the peak, but also made Dong Yuhui closer and closer to the most common "fan circle culture" in the entertainment industry.
For example, there is such a hot topic on Weibo We have the best Dong Yuhui, in which the speeches of most users are extremely exaggerated and inflammatory. All kinds of beautiful words seem to have deified "Dong Yuhui".
Source: Weibo screenshot.
According to the ** released by the entertainment industry exploration class, a Weibo account with more than 5 million fans, Dong Yuhui previously appeared at an event in Zhenjiang, and everywhere he went, he was crowded with all the "mother-in-law" fans, and even shouted in unison: Teacher Dong. made netizens excited across the screen.
Source: Weibo screenshot.
All kinds of signs show that today's Dong Yuhui is no different from a star in the entertainment industry, after he has a group of old or young fans, his brilliance has also been amplified again under the spotlight of **, and there are even some "dazzling".
As the saying goes: the nature of human beings is that women are strong and men are lustful. And Dong Yuhui, who is full of wealth, is naturally the most admired by some women who cherish and love talents, so the female fans who pursue Dong Yuhui are also called "wild mothers-in-law". And the people who pay for the live broadcast products selected by Dongfang are obviously this group of people.
In fact, many netizens don't think that Dong Yuhui's talent is unparalleled in China, but after amplification and the attention of fans, it presents a network effect of "people raise people".
For example, under the topic of "We have the best Dong Yuhui", there is such a Weibo, which is very representative. This netizen said that if it weren't for the small essay incident of Dongfang Selection, he wouldn't even know Dong Yuhui, but he had only heard of Dongfang Selection, but he had never gone to Dongfang Selection to shop, because he didn't want to go to ** app again.
The simple and straightforward expression is enough to show that in the eyes of most people, Dong Yuhui is just the more dazzling one among thousands of anchors, and even no different from ordinary people.
And some so-called "Wenqu Xing" and "Must Dong Can" and other descriptions are even irrational, and they are even called extremely boring by some netizens.
Source: Weibo screenshot.
The high place is unbearable, and Dong Yuhui has not yet passed the "dangerous period".
The ancients used "the mountain rain is about to come, and the wind is full of buildings" to describe the crisis situation when the storm is approaching and the building is about to collapse. The former Dong Yuhui, like all migrant workers, was doing ordinary things in ordinary positions. Today's Dong Yuhui has already achieved fame, and can even be said to be famous, so he has also become the pride of his parents in his hometown of Tongguan, Shaanxi Province and his peasant background.
As the saying goes: one person gets the chicken dog**. Wealth does not return to the hometown, such as brocade clothes at night. Dong Yuhui's change of mentality on the road to success can also be seen through his external output copywriting, expressions on live broadcasts and **, and the reactions of hometown people when he returns home.
For example, in his cultural expression of swaying freely and spitting lotus flowers, there are always people who feel a sense of smugness and even a little conceited superiority in addition to his self-confidence. Before that, some netizens broke the news that Dong Yuhui had a teleprompter in the live broadcast room, but he was not as talented as everyone imagined.
And Dong Yuhui himself publicly responded: There is no teleprompter in my live broadcast room at all, because of such a simple copy, we don't need to prepare it at all. Therefore, this Jilin trip essay incident also made Dong Yuhui's previous response directly "slap in the face".
Source: Screenshot of CCTV**.
And when he was warmly received by fans and stars holding the moon, he did not refuse and dodge, but enjoyed the process of "being praised to the sky" very skillfully, and was also accused of conniving at the further amplification of "fan circle culture".
What's more worth mentioning is that not long ago, Dong Yuhui's younger brother got married, but Dong Yuhui blew himself up as the eldest brother, but when he returned to his hometown to attend the wedding, he was snubbed, and even scolded and excluded.
Although the incident has some self-deprecating implications, it is not difficult to see that people in his hometown who are familiar with Dong Yuhui are not chasing stars like other netizens, which is enough to show that Dong Yuhui's image on the Internet may be a huge gap with the real fireworks in the world.
Source: Screenshot of Dong Yuhui** account.
As we all know, everything in the world is like two sides of a coin, and there are advantages and disadvantages. There is a positive and sunny side, and there is a negative and dark side. The danger of Dong Yuhui is that under the spotlight, people only see its glamorous side, but they can't accept its flawed and fly in the ointment.
Therefore, Dong Yuhui also left a "handle" for fans who love him, that is, just like the heel of Achilles in ancient Greek mythology, which originally referred to Achilles' heel, because it was the only place on his body that was not immersed in the water of the River Styx, which became his only weakness. Eventually, Achilles was later killed in the ankle by a poisoned arrow during the Trojan War.
Conclusion
No one is good for 100 days, and there is no red for 100 days. God never seems to favor anyone, but allows him to always have good luck and not bad luck. Fortunately, Dong Yuhui, who was born in the 90s, is still young, and no matter what he goes through, it is not a bad thing for him.
I hope that Dong Yuhui, who is in multiple crises of internal pressure, external **, and improper support from fans, will not suffer a fatal blow in this crisis because of the Achilles heel of "Achilles' heel". I also hope that Dong Yuhui, who is currently surrounded by money and fame, can still keep a clear head and still be the flawless teenager in the eyes of people back then.