2023 is known as the "first year of the big model" in China. AI technology is reshaping the global digital economy and industry landscape. In the field of marketing, AIGC shined, played the "overture" to the application of large models, and opened up the imagination space for business innovation. December 14, WThe Golden Net Awards Pilot Show Summit was held in Beijing. Huang Jian, Vice President and President of Commercialization of 360 Group, gave a speech entitled "Comprehensive AI from Imagination to Reality", explaining how the 360 model can be implemented to help enterprises operate, as well as practical experience in the field of marketing. He said that when AI is reshaping all businesses, "AI content" will become an important indicator to measure the company's prospects, and only people and companies with AI beliefs can improve their probability of success and smoothly pass through the cycle.
Huang Jian, Vice President and President of Commercialization of 360 Group.
360 actively lays out large models.
Take the lead in using agents to increase the upper limit of large model capabilities.
In the wave of scientific and technological innovation, artificial intelligence has become the manifestation of many large companies. When enterprises are exploring new opportunities in the fierce market competition, the emergence of large models is earth-shattering. The evolution of the underlying technology has allowed the industry to see a "new continent". With "Internet + security" as the underlying capability, 360 also actively promotes the large-scale model strategy and is committed to creating more value for the industry with cutting-edge technology.
Relying on key advantages such as large computing power, big data, and engineering, 360 officially released the self-developed cognitive general model "360 Intelligent Brain 4." in June this year0”。360 Intelligent Brain has a scale of 100 billion parameters, pre-trained over 1 trillion tokens, and has ten core capabilities such as generation and creation, multi-round dialogue, logical reasoning, and hundreds of subdivision functions, which can cover all scenarios of large model applications. 360 Intelligent Brain has also been certified by the Academy of Information and Communications Technology of the Ministry of Industry and Information Technology, becoming the first "Trusted AIGC Large Model" in China, and the first batch of filings will be opened in September 2023.
Generative AI, while all the highlight, isn't omnipotent. Large models are prone to hallucinations, inability to have in-depth knowledge of the industry, and high threshold for prompt word engineering ......Such problems make the application of large models face severe challenges. Enterprises need a new way of human-machine collaboration, so that the general model becomes the "co-pilot". At the same time, the domestic large-scale model field is competing with thousands of sails and entering the "melee" mode. According to the "Chinese Intelligent Large Model Map Research Report" released by the Institute of Scientific and Technical Information of China, as of May 28, there are 79 basic large models with more than 1 billion parameters in China.
As for how to solve the application dilemma of large models and the differentiated advantages of 360, Huang Jian said: We took the lead in adopting the solution of "large model + knowledge base + agent", and created a 360 intelligent marketing cloud AI product matrix, so that large models can master complex skills, have industry knowledge, and be able to use tools, which is truly easy to use and easy to use.
Huang Jian, Vice President and President of Commercialization of 360 Group.
From chatbots to copilots with specific knowledge to autonomous agents with skills, knowledge, and tools, multi-step agents can increase the upper limit of LLM (large language models), allowing large models to not only act as "brains" to recognize human intentions, but also to grow "facial features" and "hands and feet", automatically use tools, call APIs, and intelligently think and decompose tasks. Perform tasks and solve problems. The model of "large model + knowledge base + agent" allows AI products to "understand" enterprises better, which can not only solve complex problems but also output high-quality results, improving the daily operation efficiency of enterprises.
Infrastructure upgrade + product innovation.
360 smart business allows AI models to take root.
It has become a general consensus that all industries are worth doing all over again in the era of large models, but what enterprises need is not large models, but industrial applications of large models. 360 smart business deeply cuts into the marketing scene, and through "infrastructure upgrading + product innovation", the AI model takes root. Huang Jian said that 360 has been deeply engaged in the field of artificial intelligence for more than 360 years, with multi-dimensional advantages such as technology, scenarios, and data, and 360 Smart Business combines the accumulated advantages with its own fist products, so that AI productivity can be transformed into user and business value.
On the user side, 360 Smart Brain has been connected to full-end products such as 360 search and 360 secure browser. AI technology will continue to amplify the advantages of PC office scenarios and strengthen the status of 360 as the first screen in office scenarios. On the enterprise side, 360's intelligent marketing platform, 360 Dianjing, has been comprehensively upgraded to improve the efficiency of all links in the marketing chain.
AI technology has reshaped the productivity and production relationship of the marketing industry, broken the bottleneck of creative output, and increased the production capacity of marketing by ten or even a hundred times. At the creative layer, 360 uses super-resolution technology to quickly high-definition blurred materials, and helps advertisers efficiently produce copywriting and pictures through AI creativity. At the delivery layer, AI Extension can quickly generate 30 keywords based on product characteristics, and recommend 5,000 keywords with the help of data analysis capabilities. In 2024, 360 Smart Business will continue to iterate at the platform layer, launch layer, and creative layer to carry out AI transformation of marketing ecology and products.
On the basis of consolidating infrastructure, 360 Smart Business is also constantly innovating products. Based on the self-developed 360 intelligent brain model, 360 took the lead in adopting the "large model + knowledge base + agent" model to create 360 intelligent marketing cloud innovative business, and launched AI digital employees, AI digital humans, AI drawings and other products, covering the rigid needs of enterprise intelligent marketing, intelligent customer service, and intelligent office, bringing incremental opportunities for development for enterprises.
1) Intelligent marketing: break the creative bottleneck and improve marketing efficiency.
Problems such as difficulty in obtaining creative inspiration, high cost of content production, and too complex marketing process are the pain points faced by enterprise marketers. With the multi-modal capabilities of the 360 Intelligent Brain model, AI products will help enterprises greatly improve the efficiency of content output. Xiaohongshu copywriting, Douyin scripts, **articles......360ai Digital Employee provides 43 types of marketing writing, allowing corporate employees to increase from 3 to 100 pieces of copywriting from Nissan. Digital employees in agent mode can perform intent recognition, search enhancement, and disassemble complex tasks into workflows, allowing novices to think and act like copywriters. The AI drawing tool - 360 Zhihua provides a wealth of models, and users can also train their own LoRa models, which are simple to operate, highly accurate, and controllable, and realize one-click generation and replacement of commercial drawings, which is time-saving and efficient. AI digital humans help enterprises quickly generate short training presentations, news broadcasts, product introductions, etc. At the scene, the red-clothed uncle "Lao Zhou" had the skills to give a speech in Chinese and English in the image of a digital person, which aroused praise from the audience.
2) Smart Office: Become an office expert in seconds to make work more efficient.
In many scenarios where large models are implemented, smart office will give full play to the advantages of large models and is one of the typical applications. 30 seconds to "create" a logical PPT outline, 3 minutes to produce a speech that makes you stand out, 9 seconds to read hundreds of pages of reports to form an overview, 1 minute to output a 3-hour audio transcript of the meeting minutes ......Huang Jian introduced that in the smart office scenario, AI digital employees can meet the document writing needs of 56 subdivided scenarios such as work summary, OKR formulation, official document writing, and market research, so that office writing can be smooth and report interpretation is easy.
3) Intelligent customer service: innovative interactive experience to promote user retention.
With the integration of large models and digital human technology, intelligent customer service will innovate the interactive experience. Compared with traditional robot customer service, digital human customer service is available 24/7, and is highly intelligent and interactive, able to answer users' questions in real time and provide professional and personalized suggestions. 360AI digital humans can be output to all-in-one machines, large screens, apps, small programs and other terminals, covering many scenarios such as education and training, exhibitions, finance, etc., and assume various roles such as virtual tour guides, exhibition hall receptionists, and lobby customer service. From human-to-human interaction, human-computer interaction, and then to the current human-"human" interaction, virtual digital human customer service will enhance the ability of enterprises to acquire customers, promote user retention, and become a new engine for enterprise digital upgrading.
Imagination can be imaginative, and there must be mud on your feet when you land!The application of large models cannot be talked about on paper, but should go deep into the scenarios that enterprises need most to effectively solve the pain points of the industry. The "Age of AI Discovery" has arrived, and we need to believe in and embrace AI, and whoever can be the first to use AI will be able to grasp the opportunity earlier. In the future, 360 Smart Business will be a good "shipbuilder" and "escort" with the combination of "large model + knowledge base + agent", promote the implementation of AI, and bring new opportunities from "stock competition" to "incremental mining" for enterprise operation.
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Original text**: Xianning News Network.