Recently, the report on China's folding screen market in the fourth quarter of 2023 was announced, which shows that Huawei's folding screen market share exceeds 50%, and Huawei's brand accounts for 4% of China's ultra-high-end market of more than 10,000 yuan, of which Huawei Mate X5 accounts for 52% in the large folding category37%, far more than other brands. Combined with Huawei's reputation in the online and offline markets, Huawei has a very strong performance in China's ultra-high-end mobile phone market, especially in the folding screen mobile phone market, from product experience to brand recognition. Huawei's ability to achieve this level is fundamentally due to its strong technical strength and products that strive for excellence.
In terms of the advance layout of the market, the popularity of folding screens will only accelerate in 2022, but Huawei launched its first folding screen in 2019 and is the first mobile phone manufacturer in the world to launch folding screens. According to the statistics of iResearch, CINNO Research, IDC and other market research institutions, Huawei has ranked first in China's folding screen market for four consecutive years since the launch of the first folding screen in 2019. In addition, Counterpoin also pointed out in the report that Huawei has become the world's third largest high-end mobile phone manufacturer, and its market share is recovering.
In terms of product and technology research and development, Huawei's leadership can be seen from the newly released Huawei Mate X5. In terms of reliability, the basalt tempered Kunlun glass carried on the outer screen of the Huawei Mate X5 Collector's Edition is currently the hardest mobile phone screen protective glass, and it can even be said that there is no one, not only the drop resistance is 20 times that of ordinary glass, but also can resist scratches of 7 levels of Mohs hardness and be unharmed. The Xuanwu tempered Kunlun glass outer screen, with a non-Newtonian fluid impact-resistant inner screen, and the IPX8 waterproof of the whole machine, make the Huawei Mate X5 the most reliable folding screen mobile phone, which truly solves users' concerns about the reliability of the folding screen.
In terms of communication, Huawei Mate X5 is equipped with Lingxi communication and two-way Beidou satellite messaging, which can not only bring a smooth and stable Internet experience in scenarios with unstable signals and weak signals, but also allow users to maintain normal contact with the outside world by sending and receiving satellite messages in scenarios where there is no ground signal. In terms of system and ecology,HuaweiMate X5HarmonyOS4,It also has a very complete large-screen application ecology,For mainstream games、Short**、Social、Information applications,There are mature large-screen adaptation solutions,It can maximize the advantages of large-screen applications。 In addition, Huawei Mate X5 also has unique highlights in terms of appearance design, screen quality, battery life, wireless charging, etc.
Huawei Mate X5 can firmly occupy the ultra-high-end mobile phone market of more than 10,000 yuan with huge product experience and brand recognition advantages, the fundamental reason is that Huawei has won the favor of the market by continuously launching folding screens with leading experience in the past four or five years. This process also reflects Huawei's continuous efforts to create the products that users are most expected and want through its leading technologies and deep insight into users' needs. In other words, becoming a leader in the folding screen industry has an unshakable position in the ultra-high-end mobile phone market. It can be expected that in the future, Huawei will continue to launch folding screens with greater product innovation and better comprehensive experience, and continue to lead the industry.