Dongfeng Honda Automobile Co., Ltd. held a user ecology conference and user brand conference "Benjia Day" in Wuhan on December 2, and released a new user brand "Benjia", aiming to emphasize user-centricity and build a good user relationship.
Dongfeng Honda pushed car owners onto the stage, made them "their own family", and showed the car owners' love and personalized needs for car brands in the event. The understanding of car owners and brand love have become the core concept of the user's brand release.
Dongfeng Honda has built a bridge to users for enterprises by releasing its own user brand, building a new link to reach users, and outlining a user-oriented Dongfeng Honda. Dongfeng Honda Motor *** said at the press conference
The launch of this brand is the implementation and embodiment of its strategy of transforming into a "value-creating enterprise", and at the same time marks the substantive implementation of a new vision and new strategy. Dongfeng Honda firmly grasps the core of the user and regards the user as the driving force and direction of transformation
Through the release of our own user brand, the new vision and new strategy have been effectively implemented, and the direction of transformation has been firmed. At the press conference, Dongfeng Honda showed the owner's love for the brand and personalized needs, as well as diversified user portraits.
By introducing the stories of some users, such as racing driver Huang Sing, car owner Wang Que Ping and Chi Zi, they showed their love and personalized needs for the Dongfeng Honda brand. These true stories have become a valuable asset for Dongfeng Honda in this market environment
It has become a stronger support. Dongfeng Honda Automobile said that the release of the user brand is a powerful landing for the transformation of the "value-creating enterprise" after internal excavation. This move has made the new vision and strategy a strong implementation
It has strengthened the direction of transformation, provided a broader communication space for enterprises, and built a closer relationship between users and enterprises. With the release of the user brand "Benjia", Dongfeng Honda will also start from the "Home Experience", "Home Service",
The four dimensions of "family community" and "family growth" accompany users to grow together, realize a complete user ecosystem, and create a new travel experience. This series of measures will provide guarantee and acceleration for its comprehensive transformation.
In the context of the era of change, Dongfeng Honda quickly realized the release of a new vision, a new strategy and a new brand in less than half a year. This ability to respond quickly to market changes and efficient execution
It provides strong support for the transformation and development of the enterprise. Dongfeng Honda's transformation continues, but the release of its own user brand is an important milestone. In the future, Dongfeng Honda will continue to be user-centric, provide better products and services, and meet the escalating needs of users. This also makes us wonder how important is user experience and personalization for car brandsWe look forward to hearing from you and discussing.