A sea of flowers and rice fields created in Shiping Village. Photo courtesy of the interviewee.
Ding Qiufeng told the story of rural construction to the research and training personnel. Photo courtesy of the interviewee.
Sugar oranges are in short supply, so Chen Lizhi and farmers pack them together. Photo courtesy of the interviewee.
It used to be a deserted vegetable garden, but now it has been transformed into a rural revitalization training base, which is the result of the 'revitalization of Shiping Village's 'three places', and the village also operates cafes and bars. At the end of the year, the cold wave in the south gave way to the temperature in Shiping Village, which is under the jurisdiction of Guilian Village, Yonghe Town, Lianshan Zhuang Yao Autonomous County, Qingyuan City.
This "post-90s" also has another identity: rural CEO (that is, rural professional manager). Ding Qiufeng has been in office since the end of 2022, just over a year.
This year is the first year of Guangdong's in-depth implementation of the "High-quality Development Project of 100 Counties, Thousands of Towns and Thousands of Villages". Learning from the experience of Zhejiang's "Ten Million Project", Guangdong has accelerated the cultivation of professional managers in rural areas and vigorously promoted the modernization of agriculture and rural areas.
Recently, the first class of the "Guangdong Thousand Rural Professional Managers Cultivation Program" was held in Guangzhou. Like Ding Qiufeng, more and more young people are actively involved in rural revitalization. They are not only the "leading geese" from the grassroots level who are exploring a new type of rural collective economy, but also the entrepreneurial young people who have returned to their hometowns after completing their studies to develop rural industries, as well as the chairman of the chairman of the farmer cooperative, the family farmer, the big farmer and other leaders ......who have become richIn the vast land of southern Guangdong, they have come to know the countryside, integrated into the countryside, changed the countryside, brought new technologies, new ideas, and new methods, and led their fathers and villagers to walk out of the road of common prosperity.
Southern ** reporter Zhang Zijun, Li He, Huang Jin, Peng Lin from Qingyuan and Heyuan.
Professional managers came to the village
We are partners with the villagers."
This year, the work of rural professional managers began with understanding the rural areas.
The first impression is very quiet, not very popular, typical hollow village. Ding Qiufeng clearly remembers the scene when he first arrived in Shiping Village.
This year, the reform of "revitalization of the three places" has been launched in Lianshan, Qingyuan, integrating and revitalizing rural contracted land, homesteads, and village collective operating land, and introducing enterprises to develop and operate villages in a unified manner in a variety of cooperative ways. In this context, Lianshan introduced Guangdong Xingchuang Agricultural Development
How should Shiping Village develop?It has become the most urgent problem for Ding Qiufeng to solve.
We can't pat our heads and think about it, we must plan according to the village's own endowment and local conditions. Ding Qiufeng started from the bottom of the family, connected with the town and village, and learned more about the specific situation of land resources after the "revitalization of the three places" in Shiping Village, and the willingness of villagers to invest in shares or lease construction.
Shiping Village is located in the ecological barrier area of northern Guangdong Province and is rich in natural resources, so the development of rural tourism is the first choice. However, Lianshan is located in a remote area and has insufficient reception capacity.
If you start touring, the project will definitely be yellow. Ding Qiufeng and his team repeatedly analyzed and judged, considering that Shiping Village is located in an ethnic minority area, the local policy is inclined to support, and combined with the team's previous training foundation, "the village will be positioned as a training base for rural revitalization, and a base for training, team building, and research in various places." Ding Qiufeng plans to operate market-oriented rural micro-tourism after the operation mechanism and supporting facilities and services are perfected.
How to let the village committee and villagers understand these ideas has become the second step in the company's development. At first, many villagers thought that the company was only coming to the village to rent land to do projects, and they were not highly motivated to participate.
We must get out of this misunderstanding, the enterprise is not to compete with the villagers for profit, but to make the rural cake bigger together, and realize the common prosperity of the township enterprises. Ding Qiufeng kept emphasizing. She also expressed these words in the first class of the Guangdong Thousand Rural Professional Managers Cultivation Program.
Chen Wucao, a rural professional manager from Qingshan Village, Lufeng, Shanwei, also had deep feelings. "When I first arrived in the village, the villagers thought that I had come to be a village official and build a factory. Chen Wucao said with a wry smile.
He was previously engaged in investment and financing work as a partner of a company in Shanwei, and resigned this year to become a rural professional manager out of his feelings for his hometown and optimism about the prospects of rural development.
In my opinion, the relationship between the rural CEO and the villagers is that of partners, and the cooperation is win-win. Chen Wucao kept pondering and clarified his positioning, "I came to the village to engage in the economy and help the villagers make money."
This year, Chen Wucao is using the resources accumulated before to dock some small planting and breeding projects that can be quickly implemented, including the introduction of oranges, olives and other crops, and is also exploring the extension of the industrial chain, through deep processing, rural tourism and other projects to enhance the vitality of the rural economy, "let the villagers get benefits first, so that they will slowly understand me."
The villagers have a new job
You can get jobs at your doorstep."
After getting to know the countryside and understanding the profession, the rural professional managers began to integrate into the countryside and mobilized more villagers to join in.
Although the weather is a little cold, in Shiping Village, a Zhuang embroidery class is underway, and more than a dozen villagers learn to embroider sachets and pillows. "After completing the study, you can sell the products in the exhibition area and get a small income, and the villagers are willing to participate. Ding Qiufeng said that this is an important step for villagers and enterprises to build and operate the village together.
How to integrate into the countryside and handle the relationship with the villagers is a test of the wisdom of rural professional managers.
We must be friends with the villagers, stimulate their endogenous motivation to participate, and make the enterprise and the villagers become a community of interests. Ding Qiufeng said.
She started from understanding the needs of the villagers, and gradually explored the "Shiping Night Talk" discussion model, which inspired her to learn Zhuang embroidery.
Ding Qiufeng said that it is difficult for enterprises to recruit people directly into the village, and the cost is high. "But if you can learn skills from the villagers, you can find jobs at your doorstep and the company has a stable number of employees. ”
So, she convened the women in the village to hold a tea party, and found that everyone knew some needlework, so she contacted the relevant departments of Lianshan to cooperate in introducing the Zhuang embroidery class with local ethnic characteristics into Shiping Village.
Looking at the villagers threading the needle, He Qin, a Zhuang embroidery teacher of Lianshan Jiatian Jinxiu Cooperative, was very emotional: "Many women take care of their children at home, and they also want to have a job and participate in rural construction. Now that we have a leader, we all see hope. ”
According to this line of thinking, Ding Qiufeng introduced training such as folk dance, homestay housekeeper, and coffee making into the village to help the villagers master a number of skills.
I applied for a job at a café this year, learned how to make coffee, and the business is quite good. Jiang Xinyu is a treasure mother in the village, and she will learn to mix next.
Nowadays, "Shiping Night Talk" has become the norm for Ding Qiufeng to promote the project. In the intersection time and again, she and the villagers got closer and closer, and the sense of trust continued to accumulate.
The villagers can find employment at home without going out, and everyone is enthusiastic!Deng Xiuqing, secretary of the general party branch and director of the village committee of Guilian Village, said that many villagers in Shiping Village have participated in the construction and operation of various projects.
Village enterprises jumped out of the road of common prosperity
Super Contacts" to link to more resources.
To tap advantageous resources and revitalize "sleeping" assets, rural CEOs still have an important job - linking internal and external resources.
In Shajing Village, Lianping County, Heyuan, Liao Shipeng, the "post-80s" village party secretary, is working hard to become this "super contact".
Shajing Village is located in the mountainous area of northern Guangdong, with a weak rural industrial foundation, serious labor outflow, obvious characteristics of aging and hollowing, and weak collective economic operating income.
Every time I see the continuous fish ponds and 10,000 acres of forests in the village, I have countless reveries for the future development of this beautiful Hakka village. Liao Shipeng said.
After the "Millions and Millions Project" was proposed, he saw hope and has frequently run out this year.
To lead the villagers to get rich, we must understand the 'art of war', have a broader vision, and link more resources in order to plan the topic of rural revitalization. Liao Shipeng often participates in research projects related to rural professional managers.
Just after the Spring Festival this year, Liao Shipeng went to many villages across the country to investigate. "The most impressive thing is Hejiayan Village in Chongqing, which makes me realize that the original ecology is the most valuable wealth of the countryside. ”
According to Liao Shipeng's vision, Shajing Village will improve the infrastructure, retain the original flavor of the Hakka village to the greatest extent, stimulate the original ecological value of the village, and develop ecological breeding and rural in-depth experience tours.
In Zengcheng, Guangzhou, Chen Lizhi completed the transformation from a "white-collar worker" to a "farmer" and became a "super contact" for the lychee industry in his hometown. She has worked in banks and foreign companies for nearly 10 years, and after the rural revitalization strategy was proposed, she returned to her hometown to found Liguoyuan (Guangzhou) Family Farm***, which is engaged in the cultivation and sales of lychees and sugar oranges.
At the beginning of this year, Chen Lizhi established Guangzhou Danli Professional Agricultural Cooperative, which not only provides expert guidance resources, but also continuously extends the lychee industry chain processing chain.
Cooperatives are an important carrier of linking farmers with farmers. From driving more than 10 rural households in Nanxuandong Village to driving more than 200 rural households in 37 natural villages in 6 towns and streets of Zengcheng to increase employment and income, Chen Lizhi has led more rural households to embark on the road of common prosperity. "As the end of the year approaches, the sales of sugar oranges are in short supply, and farmers have been working overtime lately. She told reporters while helping to pack sugar oranges.
In Shiping Village, Qingyuan, "sleeping" resources are also being realized. By linking various resources, Ding Qiufeng has introduced skills training, trade union team building and other projects in Guangzhou, Qingyuan, Huizhou and other places.
In just one year, the village project has begun to make a profit. I am more confident to lead the villagers out of the road of common prosperity. Ding Qiufeng is full of expectations, and her plan is bigger, "In the future, we must develop the town, export the underlying model of Shiping Village's operation to other villages, build and build in succession, attract more people and resources, and truly make the cake bigger." ”