On December 23, in the cold but warm season of the winter solstice, Zhang Xiaoquan brought an unforgettable parent-child experience to 15 groups of families with an interesting and traditional cultural charm of "Picking up Fun Winter Solstice Craftsmanship is Not Hidden". This event is not only a combination of tradition and modernity, but also a vivid embodiment of Zhang Xiaoquan's inheritance of Chinese culture and promotion of the spirit of ingenuity, and it is also the fourth Quanjia Activity Day of Zhang Xiaoquan in 2023.
Activity address: Zhang Xiaoquan Hangzhou Dongzhou Base).
As a national brand with a brand history of nearly 400 years, Zhang Xiaoquan has been committed to the inheritance and innovation of traditional culture. Since the beginning of this year, Zhang Xiaoquan has carried out user activities that take into account both culture and experience on important festivals, from the spring equinox tea party to the "cut out a diverse life" public welfare activity on May Day, the creative kitchen experience of the Dragon Boat Festival, and then to the romantic Qixi begging ......This kind of activity is not only a microcosm of Zhang Xiaoquan's continuous exploration and inheritance of Chinese culture, but also a series of experiential activities carried out by Zhang Xiaoquan's brand with the theme of "craftsmanship and art". Through these activities, Zhang Xiaoquan not only allows users to experience the charm of traditional crafts, but also integrates the brand concept into it, so that every participant can feel Zhang Xiaoquan's persistent pursuit of ingenuity.
In 2023, the scene of some experience activities carried out by Zhang Xiaoquan brand).
At the event, the participants first observed the demonstration of the hand-forged scissors skills of the intangible cultural heritage inheritors at close range, and felt the unique charm of traditional crafts. Accompanied by their parents, the children actively participated in making scissors and experienced the ingenuity and fun of this traditional handicraft. At the same time, the design of the on-site stamp collection and check-in made the children gain a full sense of accomplishment and happiness in the activity.
The little guests checked in at the Zhang Xiaoquan Knife and Scissors Science and Education Base).
In the Zhang Xiaoquan Knife and Scissors Science and Education Base, 15 groups of families had an in-depth understanding of the history and production process of Zhang Xiaoquan knives and scissors. Through the on-site display and the detailed explanation of the narrator, everyone has a deeper understanding of Zhang Xiaoquan's corporate ancestral training and brand concept of "good steel fine work, ingenuity and beauty". The forged scissors that can be used for cutting are displayed on the wall of the exhibition hall and weigh 28 kg and are 1 in height1 meter, all handmade, made in the 70s of the last century, so that the participants felt the brand's professional quality and ingenuity, as well as a strong sense of history. Founded in 1628 and with a history of nearly 400 years, Zhang Xiaoquan has witnessed the development of Chinese knives and scissors, and is also an important participant.
Zhang Xiaoquan can be used for shearing large forged scissors).
In order to enrich the content of the event, Zhang Xiaoquan also carefully prepared various prizes, including Zhang Xiaoquan's folding travel scissors, children's scissors, minimalist office scissors and other fashionable and practical products. These beautiful prizes added a lot of fun and surprises to the event.
The Zhang Xiaoquan Winter Solstice parent-child experience activity featured interaction, allowing parents and children to make handmade sugar gourds and dumplings together, which not only exercised the children's manual skills, but also enhanced the interaction and emotional exchange between parents and children. At the same time, the activity also incorporated the history and cultural knowledge of the winter solstice solar term, so that children can gain knowledge in joy.
The handmade sugar gourd made by the little guests).
In the future, Zhang Xiaoquan will continue to uphold the corporate ancestral motto and brand concept of "good steel and fine craftsmanship, ingenuity and beauty", continue to excavate and inherit the excellent traditional Chinese culture, continue to gain in-depth insight into users' needs for products and culture, and bring more creative and warm activities to users in innovative forms. In this process, Zhang Xiaoquan will grow together with users and create a better life.