Three months ago, Huawei officially unveiled its new ultra-premium brand, Ultimate Design, and its first mobile phone, the Huawei Mate 60 RS. This mobile phone interprets ultra-high-end quality with top scientific and technological strength, and has become the culmination of extreme aesthetics, extreme craftsmanship and ultimate innovation. Because of this, it has been highly sought after by users since its launch, and it still maintains a hot sales trend of "hard to find", and has even been named "electronic Moutai" by many netizens.
For the Huawei Mate series, everyone has long been familiar with it, and it has always been a representative of high-end flagships. As the highest-end and highest-spec flagship mobile phone launched by Huawei, the HUAWEI Mate 60 RS has achieved all-round breakthroughs in ID design, reliability, communication, security and privacy, bringing us a series of innovative experiences with leap significance.
Specifically, in terms of appearance, the Huawei Mate 60 RS Extraordinary Master adheres to the concept of simplicity, purity, symmetry of the central axis, and perfect balance of the Mate series, and highly condenses the "concentric" design, with the legendary star diamond design, breaking the limitations of two-dimensional visual expression. At the same time, it uses ceramic and metal as the back cover material, so that the two collide with each other but shine together, and the high-end visual sense is instantly full, fully satisfying the pursuit of quality by the high-end elite.
As the culmination of the Extraordinary Master, the Huawei Mate 60 RS Extraordinary Master also leads the high-end trend in terms of reliability. It is equipped with an ultra-reliable Xuanwu architecture composed of basalt tempered Kunlun glass, an ultra-tough Xuanwu body, and a hardened ultra-ceramic back cover, which provides all-round reliable protection for the phone. Among them, basalt tempered Kunlun glass is the second generation of Kunlun glass and basalt tempering technology, which has excellent drop resistance and scratch resistance, creating a new benchmark for ultra-high-end quality.
In terms of communication, the Huawei Mate 60 RS supports Tiantong satellite calling and two-way Beidou satellite messaging, allowing it to communicate with the outside world through a variety of satellite systems even when there is no terrestrial network signal. For example, dial and receive satellites through Tiantong satellite**, and freely edit satellite messagesSend or receive satellite messages through Beidou satellites. This series of communication black technology was once called by netizens as a technology that "pierces the sky upward".
In addition, HUAWEI Mate 60 RS Extraordinary Master also pays special attention to the user's detailed experience, such as its quiet call function, which allows users to dial and answer in relatively quiet places such as offices, corridors, elevators, etc., and **WeChat voice, which will not cause privacy leakage due to sound leakage at all, which can be said to allow users to fully enjoy the high-end experience from the detail level.
Huawei's product attitude of striving for perfection and pursuing the ultimate is actually a reflection of the brand spirit of Ultimate Design. I still remember that at the press conference, Andy Lau, brand ambassador of Huawei Mate 60 RS, interpreted this: "non" is the ability to constantly abandon, deny, and insist on creating, and "fan" is the courage to be serious, practical, diligent, and keep moving forward. He also mentioned that whether it is a company like Huawei, or other extraordinary masters who have achieved the ultimate in a certain field, they are actually telling the same story: not born extraordinary, but daring to be extraordinary.
For Andy Lau, the extraordinary is not a completion, but a work in progress. The extraordinary in his eyes is never stopping, daring to break through, and bringing the ordinary out of the wonderful. Obviously, this coincides with Huawei's brand concept, and it is precisely because of these common temperaments and values that Andy Lau and Huawei walk together.
In an interview with "People", Andy Lau also said that he has paid attention to Huawei since the beginning of its business, and has watched it continue to develop new developments along the way, until now it has a series of self-developed technologies. He saw Huawei's pursuit of the ultimate standard, and respected such a brand more and more, because the times need such pioneers to break through, change, and create.
Just like what Huawei has been doing, it insists on building a high-end brand with the ultimate aesthetics, craftsmanship, and innovation, and then shapes the essence of the times with a new attitude and achieves the infinite possibilities of our lives. Obviously, the HUAWEI Mate 60 RS Extraordinary Master is the terminal carrier of Huawei's breakthrough self and extraordinary spirit, and it is also a new bloom of Huawei's top scientific and technological strength. Its ultimate innovation drives extraordinary quality, which has achieved another advance in Huawei's layout in the ultra-high-end market. Behind this is Huawei's determination and confidence to adhere to the high-end road, and it is also the best interpretation of "extraordinary masters".