According to statistics, the global e-commerce market has grown at an annual rate of 20% over the past five years and is expected to reach 5$5 trillion. However, in this huge market, consumers often only get the goods or services themselves after shopping, without getting more added value. In order to change this concept of consumption, a new consumption model - consumption value-added came into being.
The core logic of value-added consumption is that when consumers shop on the e-commerce platform, the platform will take a part of the funds from each consumer order and put it into the bonus pool, which is generally 30%. Then, the platform will give 70% of the extracted funds to the consumer, which will be given to the consumer in the form of points of equivalent value. These points can be used for future purchases or for more rewards through specific mechanisms.
Let's explain this process with a concrete example. Let's say a consumer buys a product of 100 yuan on an e-commerce platform. The platform will draw 30 yuan from this order and put it into the prize pool. Then, the platform will extract 70% of the funds, which is 21 yuan, and give it to you in the form of points of equivalent value. Assuming the points** at that time are 1 yuan, then you will get 21 points. At this time, the funds in the prize pool are 30 yuan, and the total number of points is 21. This means that the points will be 143 yuan.
If another consumer buys another 100 yuan of goods, the platform will also draw 30 yuan into the prize pool, and according to the new points** (143 yuan) to give points to the consumer. Let's say that consumer gets 147 points. At this point, the funds in the prize pool are 60 yuan, and the total number of points is 357 pcs. This means that the points will be further to 168 yuan.
In addition, this consumption pattern also helps to increase user loyalty and satisfaction. By earning extra points in return, consumers will be more willing to shop on the platform and recommend them to their friends and family. This will help increase the number of users and sales of the platform while also increasing user satisfaction and loyalty.
To sum up, consumption value-added is a new model to change the concept of consumption. By making every consumer purchase more valuable, this model can not only improve the shopping experience of consumers, but also promote the development of e-commerce platforms and increase user loyalty and satisfaction. If you are interested in this new concept of consumption and would like to learn more or develop related software, please contact the background or leave *** We will be happy to help you!Consumption value-added