NetEase partners with Blizzard Blizzard's financial situation is improving, and the ex may be the best?
The break between Blizzard and NetEase.
Earlier, Blizzard and NetEase officially announced their 14-year partnership, halting all of Blizzard's operations in China. The news disappointed many Blizzard players, who still had a large number of loyal fans despite the constraints on their business in China. However, the relationship between the two companies was not very good, and there was an argument when it broke down. In particular, NetEase refused to refund the full amount to users in Chinese mainland and did not compensate him for the corresponding compensation, triggering a series of lawsuits. This divide leads us to believe that even if Blizzard returns to China, it has a good chance of partnering with a company like Tencent. However, that has all changed since Microsoft bought Blizzard.
Microsoft became Blizzard's new funder.
Blizzard's change in marketing strategy may be due to the fact that Microsoft has become Blizzard's new funder. Microsoft's family has a big business, and it is not bad for this little money, which can bring him a steady stream of financing. If that's the case, then there's a good chance that Blizzard will redesign its strategy and seek a new partner. Recently, many ** have revealed that Blizzard has negotiated with many Chinese game companies, and finally decided to join forces with NetEase. This piece of information stunned many people, and they had a feeling of being tricked. Interestingly, we know that Blizzard has resumed Battle.net service in Chinese mainland and intends to form a Chinese server team with NetEase. However, just like when Jiucheng Group was transferred to NetEase, Blizzard also had to face a problem, that is, to pass the audit. However, it is said that the Chinese server of Overwatch will go live soon. While no one will like the game right now, if things go well, within half a year, they will be able to play all of Blizzard's products again. Although the two have not officially announced the transaction, they have not denied it, so the credibility of this information is still very high. Some industry insiders say that so far, the deal has not been finalized, but the prospects for such a partnership are very good.
The players' tangle.
However, some people are not happy with this, they feel that the conflict between Blizzard and NetEase is a very troublesome thing, and they are also afraid that Blizzard will take the wrong step in the next step. As a result, quite a few people said they didn't want to go back to Blizzard's servers. However, this does not mean that they do not want to play Blizzard, because there are still a large number of Chinese overseas and in Asia, and Blizzard has also prepared convenient payment methods for Chinese. It wasn't difficult for Blizzard to get users of its overseas and Asian servers back to their home servers. Standing on the position of Blizzard and NetEase joining forces again, with a strong investor like Microsoft, the most important thing for Blizzard to do is to find a stable and familiar business model, and this is also the fundamental reason why Blizzard can join forces with NetEase again.
A little bit of my experience and conclusion.
As an editor, I have always been very concerned about the news about the game industry. I was very surprised by the news that Blizzard and NetEase had joined forces again, and it also raised a lot of questions. First of all, we both love Blizzard and have high expectations, but Blizzard has been doing badly in China in recent years, which may have been a big factor in their breakup. Secondly, Blizzard and NetEase have teamed up again, does this mean that Blizzard thinks NetEase is the best candidate for them?Or is the relationship between Blizzard and NetEase just forced by the situation?This is a question that requires deep thought. At the same time, I will continue to track and report on this cooperation as an independent editor, in order to provide the latest information to more players in a timely and accurate manner. In short, we all want to experience and have fun with Blizzard as soon as possible.