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Summary:About 30% of tea beverage consumers have plans to upgrade their consumption of tea beverages in the future, which sends a positive signal for product upgrades. Notably, 44% of respondents are willing to pay more for a tea drink with visible ingredients**, which is more than the proportion of consumers with plans to upgrade. This result reflects the importance of proving the value of a product through ingredients that are "visible" to consumers.
According to Mintel's China Consumer Monthly Tracker (March 2022 – April 2023), the proportion of consumers who intend to downgrade their consumption of non-alcoholic beverages has increased between March 2021 and January 2023, indicating that consumers are becoming more cautious about their consumption of non-alcoholic beverages. With the end of the first-of-a-century pandemic, the proportion of consumers with downgrading plans for non-alcoholic beverages began to decline in April, but remained at a high level.
Chinese Tea Drink 2023. pdf
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