Character-Li Xueyong, Deputy General Manager of Chery Automobile Co., Ltd. and General Manager of Chery Automobile Marketing Company
If Chinese automobiles want to become a global automobile company, they must have strong competitiveness in the fuel market
In recent years, China's new energy has developed rapidly, and under the increasingly noisy wave of new energy, there are more and more voices of "killing fuel vehicles". Even many people have sentenced fuel vehicles to the "death penalty", believing that it is only a matter of time before they disappear from the stage of history. But for now, it's too early to talk about "killing the fuel car".
As a "science and engineering man" in the automobile circle, Chery Automobile launched the Exploration 06 Yueye Edition in August this year, and recently launched the Exploration 06 Urban Edition, which has been listed overseas. As one of Chery's most blockbuster models this year, the full range of Discovery 06 models did not appear in the form of the most popular hybrid or even pure electric on the market.
At this point, Li Xueyong, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery Automobile Marketing Company, gave the answer in an exclusive interview after the launch conference of the 06 urban version.
Fuel vehicles are here to stay
The global market seems to be electrifying, but the time gap between its echelons is far, far away. Chery's strategic goal is not only the Chinese market, although the penetration rate of new energy vehicles in China has been increasing, but for overseas markets, such as South America, Southeast Asia and other regions, the speed of electrification is not as fast as everyone thinks. Therefore, Li Xueyong also said,If Chinese automobiles want to become a global automobile company, they must have strong competitiveness in the fuel market, and Chery will definitely maintain this competitiveness.
"Technology Chery" has always been an important label of Chery automobiles, and their engines are all technological. The core competitiveness of fuel vehicles is nothing more than three major parts, and Exploration 06 has done it.
Explore 06 equipped with Kunpeng 16TGDI engine + 7DCT gearbox, the maximum power reaches 145kW, the peak torque reaches 290N·m, and the book data can be comparable to many 20T model. Fuel consumption per 100 kilometers is only 748L, more fuel-efficient than many two-wheel drive SUVs.
At the same time, this car is also equipped with a full-scene intelligent control four-wheel drive system from BorgWarner, and the four-wheel drive intervention speed is less than 01 second;0.The brake lock-up response can be achieved within 15 seconds, all of which have reached the industry-leading levelThe maximum torque of the wheel end of the rear axle at 3000Nm brings super ability to get out of trouble. From the perspective of the early sales structure of Exploration 06, four-wheel drive accounts for as much as 70%, which is unique in four-wheel drive SUVs below 200,000 yuan.
The domestic price is only half of that of overseas
In the first three quarters of this year, China's automobile exports reached 33880,000 units, every 4 cars exported in the country, there is a "made in Anhui", the implication is that this year's China's automobile exports are still Chery. According to the data, from January to October this year, Chery Group exported a total of 7420,000 units, doubling the year-on-year growth and far exceeding the annual export level. As of October, Chery's exports accounted for 51 percent of total sales1%。
Specific to the exploration 06 model, its positioning is "international style definer", is a global car developed for the global market, international and domestic simultaneous listing, left and right rudder fully open. But Auto Life found that the domestic price of the Explore 06 Urban Edition is 1199-12.990,000 yuan, while in foreign countries, the price is about 260,000 yuan, which is twice as much as the domestic **.
Chery is "pragmatic, family-oriented, value-oriented". If you have to remember the core of this brand, write a value "value", and Chery's positioning is Volkswagen and Toyota, Li Xueyong said. It's only half of the overseas price, 11The exploration 06, which starts at 990,000 yuan, does have a strong competitiveness, but can this cost really cover it?
Although the current domestic sales of Explore 06 have not reached a high volume, in fact, the monthly output of new cars is greater than 10,000, because the new cars are listed at the same time at home and abroad, and the global markets of left and right drives are rolled out together. Therefore, we can obtain the scale income as soon as possible, rather than waiting for a certain scale to be reached after half a year of sale, and then negotiate with the first businessman, and then make the first to do it.
Paying attention to fuel vehicles does not mean that electric vehicles are not valued
Chery has previously emphasized that the future development is oriented to four tracks, "the first is the domestic and international tracks;The second is the fuel track;The third is the hybrid track;The fourth is the pure electric track. "Judging from the current situation, Chery's success in the foreign + fuel track is undoubted;Although the penetration rate of the new energy track represented by hybrid + pure electric is low, it does not mean that Chery does not pay attention to it.
Chery will next use Chery Fengyun, Jietu Shanhai, Xingtu Star Era, and ICAR to fully enter the new energy industry. In 2024, Chery Group will launch more than 10 new energy models, including Fengyun A8 and Fengyun A8 Pro, Fengyun T6, Fengyun T9, Fengyun T11, Xingtu Xingji ET, Jietu Shanhai L6, and iCar GT.
But a new brand or a new product series does not mean a new success, it just brings some new possibilities, and the transformation of the so-called traditional brand does not mean that it is impossible, and the possibility will become more and more likely. Indeed, like Chery's high-end brand, Xingtu, is also currently carrying out comprehensive hybridization, such as chasing wind PHEV, and Yaoguang and Lanyue will also launch corresponding hybrid models in the future.
Yin Tongyue, chairman of Chery Group, expressed his determination at the Chery Science and Technology Day in October this year, "Chery is 'getting up early in the morning and catching up late' in the field of new energy, but Chery wants to fully develop new energy, and we will be welcome next year!."”