Just a few days ago, many foreign countries rushed to report BYD's plan to build a factory in Europe, and the investment in the factory may reach billions of euros, and this is the first passenger car factory built by a Chinese auto brand in Europe!Judging from the progress, BYD is currently in the final stage of negotiations with Hungary, which is almost a certainty.
Interestingly, the reason why BYD chose Hungary is not only that Hungary is geographically bordered by Romania in the east, Austria in the west, Serbia, Croatia and Slovenia in the south, and Slovakia and Ukraine in the north, almost in the center of the European continent, but also has the Hungarian-Serbian railway in the Belt and Road project, and the transportation can be described as very convenient. What's more, BYD has actually laid out an electric bus factory in Hungary in 2016, which has accumulated some advantages.
We also know that there must be enough demand in the local market for car manufacturers to build factories for local production, and then give back to consumers with lower production costs, otherwise, it will be difficult to recover the cost of building factories. On the other hand, if the market demand is not enough to support the construction of the factory, exporting to the outside world is still the most cost-effective way for BYD, after all, BYD has previously signed four 9,400-space dual-fuel vehicle ro-ro ships with China Merchants Industry in response to the demand of overseas markets.
BYD's move to build a factory in Hungary has also made those old European brands feel the pressure to a certain extent, and some even commented that BYD's plan is to dominate the new energy vehicle industry in Europe!Judging from the data, BYD now has 170 car showrooms in Europe, an increase of 30 compared with September, which can be described as rapid as the tide of the times.
Of course, we also know that BYD is not targeting anyone, after all, the factory built by BYD in Brazil is actually a large-scale production base complex, including a processing plant specializing in lithium iron phosphate battery materials, and the planned annual production capacity of new energy models can reach 150,000 units, with a total investment of 3 billion reais, equivalent to about 4.5 billion yuan;On the other hand, BYD's production base in Thailand is scheduled to start production next year, with an annual production capacity of 150,000 units.
Having said that, the BYD brand can continue to sell well, and the strength of its models is of course the key. For example, BYD Yuan Plus, which has monthly sales of more than 30,000 units in the domestic market, has risen directly to 38,000 euros after being renamed ATTO 3 overseas, which is equivalent to about 260,000 yuan, but with Euro NCAP 5-star safety results, how many consumers are lining up to buy, becoming the new energy vehicle sales champion in Israel, Thailand, New Zealand and other markets, while others have e-platform 30 technology as the confidence of the model, the sales are obviously remarkable.
At present, BYD's models have entered 58 overseas countries and regions, including Germany, Japan, France, Brazil, Australia, the United Arab Emirates, etc., with a total of more than 200,000 overseas sales, and then look at last year's Chinese auto exports to Europe increased by 204%, and exports to North America increased by more than 100%, which shows that the current success of BYD is just the beginning. With BYD taking the lead in opening up the high-end market overseas, Chinese brands will also be elevated to a new level.