Zhitong Finance and Economics learned that on December 13, Haidilao International Holdings ***06862) issued an announcement announcing that Mr. Zhou Zhaocheng was redesignated from a non-executive director to an executive director and appointed as the vice chairman of the board of directors, which will take effect from December 13, 2023.
After the re-designation and appointment, Mr Chow will be primarily responsible for assisting the Chairman of the Board in leading the Company in terms of strategic direction and planning, with a focus on regional layout, organizational structure renewal, new business format incubation, marketing strategy optimization, compliance supervision, corporate ESG and sustainable development.
It is understood that since 2023, Haidilao has continuously increased its efforts in the innovation of organizational strength, and explored the standardized management and personalized empowerment of chain operations. Since the beginning of this year, Haidilao has delegated the authority to put products on and off the shelves, and store managers and regions can adjust products and services according to local needs, so as to give the region greater autonomy to gain in-depth insight into the market, grasp consumer needs, and help the overall business level continue to improve. In terms of scene innovation, Haidilao strengthens the connection between the brand and customers through excellent dining experience and emotional value creation. With the improvement of the business environment, Haidilao seized the opportunity of recovery and actively carried out a number of business innovations to meet the diversified needs of current consumers and create stronger profit margins.
According to the announcement, Zhou Zhaocheng's past management experience and professional advantages, as well as years of accumulation in the international market, will help the company improve its management level, strengthen its collaborative ability and expand its competitive advantage. At the same time, he will resign as the chairman of the board of directors, executive director and authorized representative of Tehai International Holdings ***HK: 9658) with effect from December 13, 2023, so as to devote more time to the day-to-day management of Haidilao. In view of this, the Board of Directors of Haidilao believes that the re-appointment and appointment will enhance the quality of the Group's management and business performance, and is therefore in the best interests of the Company and its shareholders as a whole.
Mr Chow joined Haidilao in April 2018 as Chief Strategy Officer and has served as an executive director and a non-executive director. His management and strategic planning experience has brought valuable advice and perspectives to the Board, and he is highly recognized for his work in the areas of corporate governance, public communications and international market operations.
In December 2022, Zhou Zhaocheng served as the chairman of Tehai International Holdings, which spun off its overseas business from Haidilao International Holdings. Tehai International Holdings also issued an announcement on December 13, announcing Zhou Zhaocheng's resignation as chairman and executive director of Tehai International.
According to the announcement, Zhou Zhaocheng received a bachelor's degree in classical philology from Nanjing Normal University in July 1994, a master's degree in sinology from the National University of Singapore in June 2000, and a doctorate degree from Nanyang Polytechnic University in Singapore in January 2007. Prior to joining Haidilao, he had more than 20 years of extensive media and management experience in Singapore's Lianhe Zaobao, including serving as the editor-in-chief of Lianhe Zaobao.com, leading the strategic planning and operation of the media Internet business, as well as the development and management of many other emerging businesses. Zhou Zhaocheng also serves as an adjunct associate professor at the Nanyang Institute of Public Administration at Nanyang Technological University and a visiting professor at the School of Journalism and Communication at Guangdong University of Foreign Studies. In August 2020, he was selected as one of the top 100 most creative people in Chinese business in 2020 by fastcompany, a leading business brand focusing on innovation.