In the era of digital marketing, there are a variety of marketing methods, such as search engine keywords cover SEM bidding and SEO optimization, what is the difference between the two, how to choose the right way for enterprises within their own budget, so as to enhance their visibility and popularity?If you have this doubt, you may wish to take a look at the specific application and difference between the two.
SEM bidding and SEO optimization are a marketing method based on the search habits and needs of target users, through which enterprises can effectively promote their official websites to the top 10 positions on the home page of the search engine, so as to capture the active traffic through keyword search, increase the rate of enterprises, and let users quickly understand the products and services of enterprises. However, the biggest difference between the two lies in the position of the front of the company's official website, the size of the part of speech and the difference in the pricing model, and the enterprise should carry out reasonable planning and coordination in marketing strategy and execution, and choose the appropriate marketing method.
SEM bidding is pay-per-click, with a large part of speech and a high position on the official website, generally in the top three positions, while SEO optimization is billed on a daily basis for unlimited clicks and a small part of speech. For example, if a company makes a product in a certain industry, but the keywords involved in the industry or product are highly competitive, in this case, the company should give priority to the bidding method to occupy the official website to occupy the search word traffic, although the ** per click is quite high, but it is also a direct and effective way to drain traffic;Conversely, if the company's products are regionally or niche and have little competitive pressure, SEO optimization can be prioritized for the sake of cost of delivery.
Of course, regional enterprises involving large words can also choose the method of regional + industry words to lay out SEO, so as to improve their regional search traffic coverage while avoiding the potential pain point of bias between the cost and the budget of enterprise demandFor companies that have coverage plans for both large and small words, you can consider combining the two, after all, both SEM bidding and SEO optimization have their own advantages, and the two complement each other.
It is worth noting that in addition to the adaptability of the way decision-making, the effective marketing method should also pay attention to the company's own creative optimization, image display and team cooperation, such as optimizing the creativity of the official website advertisement, and modifying and updating the advertising copy and ** to make it more eye-catching and increase the likelihood of user clicks. Another example is to choose an appropriate professional team such as Yunzhu Technology to carry out the operation, and multi-dimensional online layout of the correct guidance information of the enterprise, so as to help the enterprise create a high-quality reputation.