Super LeagueLeague asChinese footballof the top league, once inBusinessThe development aspect appears to be full of vitality and potential. However, a series of recent changes have made it possibleSuper LeagueofBusinessThe outlook is overshadowed. Sponsorship revenue has dropped dramatically, with the number of official sponsors plummeting to four, and even the title sponsor for the new season is being sought. These worrying signs are highlightedSuper LeagueBusiness valueThe bleak status quo. This article will analyze the reasons for this situation and explore solutions to deal with itSuper LeagueFind your way back on track.
Super LeagueThe league's sponsorship revenue has fallen sharply in recent years, which has had a serious impact on the clubs' dividends. This year, it is expectedSuper LeagueThe dividends of each team are only more than 8 million yuan. This undoubtedly doubles the pressure on the club's operation. Faced with such a huge shortfall, clubs have had to seek other revenues**, such as ticket sales and team merchandise sales. However, these efforts can only be complementary, and the main problem remains the shrinking of sponsorship revenues.
The value of sponsors to a league is undeniable, and their financial support is an important guarantee for the sustainable development of clubs and leagues. However, due toSuper LeagueOver the past few years of negative news and trading events, sponsors for:Super Leagueconfidence in it is significantly reducedBusiness valueRecognition is also declining. In addition,Super Leagueof competitors, such as the NBA,cbaand other leaguesBusiness valueIt is also on the rise, attracting more sponsors. In this case,Super LeagueWe must improve ourselves through innovation and reformBusinesscharm to attract more sponsors and financial support.
Ping An of ChinaAsSuper LeagueThe long-term title sponsor has made it clear that it will not renew the contract, which makes itSuper LeagueThe company had to urgently look for a new title sponsor. However, this is further highlighted by the fact that no new title sponsor has been identified so farSuper LeagueBusiness valueThe bleak status quo. The title sponsor is not only an important fund for a league, but also an iconic brand image, and the replacement of the title sponsor will undoubtedly affect the leagueBusinessImage and attractiveness have a negative impact.
Super LeagueWe must carefully consider our own problems and actively look for ways to improve them. You can learn from other successful leaguesBusinessmode, such as the Premier League, La Liga, etc., in content production,Brand marketingand experience services. At the same time,Super LeagueIt can also be actively cooperated with sponsors and ** to enhance the viewing and entertainment of the league, and attract more fans and spectators to participate.
AlthoughSuper LeagueThe problem of sponsorship income and title sponsors is serious, but fortunately, there is still some sustenance in terms of broadcasting rights. Migu to 5 years 7500 million ** wonSuper LeagueThis has brought some confidence-boosting news to the Football Association. However, it is worth being wary of,Super LeagueThe broadcast fee has been lost tocba。This is undoubtedly a warning that we must speed up and improveSuper LeagueIn terms of broadcastingBusiness value
It is necessary to improve the right of broadcastingBusiness valueSuper LeagueWe need to better build our brand image and improve the quality and attractiveness of the competition. In addition to improving the game system and techniques and tactics, it is also necessary to increase the training and promotion of young players to provide the audience with more exciting and interesting game content. In addition,Super LeagueYou can also continue to work with ** and TV stations to jointly promote leagues and teams and improve broadcastingRatingsand influence.
Super LeagueThe league faces a tough oneBusinessChallenges,Business valueThe decline leaves people with food for thought. However, at the crossroads of this challenge,Super LeagueThere is also an opportunity to reinvent ourselves through reform and innovationBusinessImage and value. Enhance broadcasting rights by attracting more sponsors and financial supportBusiness valueSuper LeagueIt is expected to get back on track and be rejuvenated and energized again. The Football Association's timely intervention and correct guidance are crucial, and they need to listen to the voices of clubs and fans, actively explore ways to solve problems, and give reasonable support and assistance. Only then,Super Leaguein order to meet the challenges of the future with confidence and becomeChinese footballAn important driver of development.