In the first 10 months of the year, BMW's BEV models performed well, with sales in China increasing by 211% year-on-year to 78,568 units. With the official launch of the all-new BMW 5 Series Long Wheelbase Edition at the Guangzhou Auto Show, the innovative pure electric BMW i5 has become the backbone of BMW's electric products in China, and has also set the benchmark for electric luxury for medium and large luxury cars.
It is reported that the all-new BMW 5 Series will be launched at the end of January 2024 and will be delivered one after another. The launch of the innovative BMW i5 will further strengthen BMW's position in the mid-to-large luxury sedan segment and strengthen its forward-looking presence in the EV luxury segment. At the same time, the BMW Group's all-electric products cover almost all major market segments.
The all-new BMW 5 Series redefines the mid-to-large smart luxury car
Since its inception in 1972, the BMW 5 Series has sold more than 10 million units worldwide, and has been passed down from generation to generation, making it known as the world's most successful mid-to-large luxury executive car. The first generation of the 5 Series used the most advanced computer technology at the time to perform occupant safety simulation calculations**The 5 Series is the world's first production car with suspension made entirely of aluminum alloy light metalThe fifth-generation 5 Series is BMW's first model to be equipped with a head-up display systemAnd in the eighth generation, this generation of 5 Series, not only has the BMW 5 Series, but also the innovative pure electric BMW i5.
In 2003, the BMW 5 Series began to be produced in China from the fifth generation, and has been leading the development of the luxury car market for 20 years, becoming the representative model of its time, and has won the trust of more than 2 million Chinese customers. The current 5 Series has become the choice of approximately 1.1 million customers in China.
Breaking through the tradition, the coupe-style body shape exclusive to the Chinese market is younger and sportier
The all-new BMW 5 Series is a bold breakthrough. The stylish front face, the rear design of the coupe, and the overall momentum of the magnificent and elegant sportiness break the tradition of this class for many years. The all-new BMW 5 Series once again sets a new ceiling for this segment, with a length of 5,175 mm and a wheelbase of 3,105 mm. On the side of the car, the designers used only two precise and dynamic lines, as well as a tight and smooth rear design. The redesigned roofline is more stretched and smooth, giving it a coupe-like feel, unleashing a more visually striking volume and momentum.
The new front face is tall and tall, combining sportiness and elegance to show a confident demeanor. The iconic kidney grille is almost vertical, making it even more robust and wide. BMW's "Ring Shine Grille" can light up the bezel, revealing the identity of smart luxury from the "head". The sparkling "eye-catching" angel eye headlights are sharp and angular, highlighting the minimalist style. The rear end is sleek and neatly pulled down from the roofline, while the towering shoulders enhance the impact. The slender, flat taillights accentuate the body's wide and sporty appeal, and between the four horizontal LED strips, an L-shaped chrome trim adds a refined touch.
The flagship-level intelligent luxury cockpit experience, the enveloping interactive light strip and the BMW floating giant screen and other upgraded pleasant experiences
The interior style and smart luxury of the all-new BMW 5 Series are the same as those of the flagship 7 Series, with both the interior and the exterior being reinvented, infusing emotions into it for an extraordinarily personalised and immersive experience, revealing BMW's luxury heritage and true innovation. The integrated floating curved screen, the enveloping interactive light strip, and the bright crystal texture interior complement each other in the front row, outlining a visual experience with rich layers and thousands of colors. In addition, the most impressive thing is that the designers think in a digital art way to design the luxurious atmosphere of the whole vehicle. With the switch of my modes, the sense of atmosphere is blurred from the screen, and extended to the whole car through the crystal-like interactive light strip, which immerses people in a dynamic and harmonious artistic atmosphere. Modern luxury is not simple, but the refinement and gorgeousness in the meticulous carving, creating a luxurious artistic conception for users through every detail.
Flagship-level smart luxury is also reflected in the rear seats, with the new BMW 5 Series Long Wheelbase Edition exclusive to the rear entertainment system accompanying the launch of the 7 Series, which also draws inspiration from China's digital wave. The BMW floating giant screen extends naturally from the canopy, turning the rear space into an exclusive private theater, equipped with an 8K ultra-high-definition, 31-inch giant screen, real-time interconnection after activation, and supports 32:9 panoramic view** mode. Users can also project the screen in the back row, play games, participate in meetings and other functions, this experience, is not only a leapfrog, but also the perfect combination of BMW designers' imagination and engineering strength. Paired with a Bowers & Wilkins surround sound system, the ultimate audiovisual experience is luxurious and imaginable.
BMW is the world's first automatic lane change function with line of sight confirmation, and has the ability to expand to Level 3 autonomous driving
Safe, mature and easy to use, "veteran driver" is synonymous with BMW's intelligent driving technology. The all-new BMW 5 Series uses L2+ intelligent driving assistance systems, bringing BMW's world's first automatic lane change function with gaze confirmation, which tracks the driver's eyes and head movements at speeds of 60 km/h to 180 km/h on high-speed and closed roads. BMW adheres to the concept of "driver-oriented" and pursues "intelligent human-vehicle co-driving", which perfectly integrates driving experience with the system's safety strategy.
In the future, the all-new BMW 5 Series Long Wheelbase Edition has the ability to expand to Level 3 autonomous driving, and the BMW China R&D team has also strengthened the localization of Level 3 autonomous driving, and will be fully prepared for the adaptation and application of Level 3 autonomous driving functions in China in the future in accordance with local regulations.
Born for China, created for China, the all-new BMW 5 Series Long Wheelbase Edition is a high-end custom for China
The all-new BMW 5 Series long wheelbase, as a model born from China, has been customized in a more in-depth and all-round way, in addition to lengthening the wheelbase, it also gives unique styling, exclusive color matching, exclusive equipment, and localized digital applications. In addition, for the first time, the BMW 5 Series is available with flowing gold trim, which is like a river stretching over the surface of the natural dark wood trim, forming a delicate picture.
At the same time, the body can also be selected with matte gold accents, which are paired with the new sparkling copper gray, which appropriately embellishes the sophistication and taste of oriental luxury. These two China-inspired designs will become the personalized choice of BMW 5 Series users around the world. This is also the second time that after the BMW 7 series, it has once again influenced the world with oriental aesthetics.
Oil and electricity are fired at the same time, and the two axes are pushed simultaneously, enriching personalized choices
The biggest highlight of the all-new BMW 5 Series is that it brings both gasoline and pure electric models, and the powertrain is fully electrified, with the parallel launch of long wheelbase and standard wheelbase models, truly providing consumers with a wealth of choices. In the gasoline version, the inline four-cylinder turbocharged engine is equipped with 48V mild hybrid technology, with a maximum power of 190 kW and a peak torque of 400 Nm, achieving an increasingly powerful and efficient power output.
The BMW 5 Series is the first all-electric model. The innovative all-electric BMW i5 features the fifth-generation BMW eDrive electric drive technology as well as BMW's latest charging technologies, such as battery pre-heating management, and supports high-power charging services. The innovative all-electric BMW i5 Long Wheelbase has a range of more than 700 km. In addition, the M model is also introduced for the first time, the innovative pure electric BMW i5 M60, press the Sport Boost button, press the accelerator, and the output torque of the dual motors will instantly increase to 820 Nm, 3The feeling of a heartbeat that accelerates at zero hundred in 8 seconds will roll wildly. In order to achieve the ultimate dynamic performance, the BMW i5 M60 is also equipped with a series of exclusive performance equipment such as adaptive M sports suspension PRO and M high-performance calipers, so that people can get the fun of a sports sedan even in medium and large luxury cars.
Electric offensive, unstoppable, BMW creates an all-round luxury e-mobility experience
BMW is also accelerating the construction of a "customer-centric" charging ecosystem to cover the charging needs of different scenarios. As of the end of October 2023, BMW's public charging network has access to more than 580,000 public charging piles (including 320,000 DC charging piles) across the country, covering more than 320 cities. In August this year, the BMW Supercharger project was officially launched. High-power charging stations support up to 600 kW of charging power, and the network of superchargers is open to all brands of electric vehicles. Within three months, the Supercharger network will cover nine major cities in Guangzhou, with about 50 stations expected to be completed by the end of 2023. In addition to high-end and efficient charging services, BMW owners can also use digital convenience functions such as online booking, automatic locking, and plug and charge through the My BMW App. In the field of high-quality private charging, BMW will launch the ** DC smart charging wallbox next year, which supports up to 22 kW charging power, effectively shortening the home charging time, and making private charging more convenient and efficient.