Unexpectedly, after entering December, in order to hit the sales target, the major car companies have intensified the battle in the domestic auto market. Among them, there are both new car manufacturers and traditional car companies.
Although from the current point of view, fuel vehicles are still ahead of new energy vehicles in terms of overall sales and market share. However, it cannot be ignored that in terms of growth rate, new energy vehicles are much higher than the traditional fuel vehicle market. Data shows that in November this year, the penetration rate of new energy vehicles has exceeded 40%.
It is under the pressure of new energy vehicles step by step that the traditional fuel vehicle market has completely collapsed. Further, the fierceness of the battle in the traditional fuel vehicle market is actually higher than that of the new energy vehicle market.
So, to what extent is the fierce battle in the traditional fuel vehicle market?
Among the mainstream joint venture car brands, Nissan Sylphy, Volkswagen Bora and Volkswagen Lavida, which sell very well in compact cars, are currently discounted by about 35 50,000 yuan.
The official guide price is 10The 860,000 yuan Nissan Sylphy 2022 classic model has a naked car price of 7 after the discount360,000 yuan. The official guide price of FAW-Volkswagen Bora is 12290,000 yuan 2023 automatic free travel limited edition, the current naked car price of 7820,000 yuan.
In addition, the two cars that were very valuable in the mid-size car market, the Toyota Camry and the Honda Accord, are also very discounted.
Toyota Camry 17The entry-level model of 980,000 yuan is currently less than 14You can buy it for 50,000 yuan. The Honda Accord is more ruthless, the same 17The entry-level version of the model that starts at 980,000 yuan will be directly discounted by 40,000 yuan. Two years ago, it would have been unthinkable. Because at that time, whether it was a Toyota Camry or a Honda Accord, it was estimated that you had to find acquaintances to buy a car at the original price.
As the leader of the domestic luxury car market, the three mainstream luxury car brands of German Mercedes-Benz, BMW and Audi are also going all out in this round of the auto market war. The official guide price is 35The 180,000 yuan 2023 Mercedes-Benz C-Class 260L is currently discounted by 12450,000 yuan, the price of naked cars is as low as 22730,000 yuan, which is equivalent to 65% off. There is also an official guide price of 34The 990,000 yuan BMW 3 Series 2023 325li M sports package version has a current discount of more than 100,000 yuan, and the naked car price is 24580,000 yuan. 32.The Audi A4L, which is sold from 180,000 yuan, has a discount of about 100,000 yuan, and the current naked price of the entry-level model is less than 230,000 yuan.
Of course, there is much more to the brands and models on which to offer. The above list is the main sales model of the mainstream joint venture car brand. As for those non-best-selling models of second-tier joint ventures and mainstream joint ventures, the discount is even greater.
Towards the end of the year, some friends around me who are ready to buy a car will ask me from time to time: Now that the price of the car has fallen like this, will it be cheaper to buy now than at the beginning of next year?
To be honest, I can't answer this question, because according to common sense, the price of a car just after the end of the year is relatively cheaper than at the end of the year. But this year's auto market is different, so I, a first-class auto worker who has been in the industry for many years, can't grasp it accurately.
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