According to the food consumption standards in the past three years, the total domestic demand for fresh food is far less than the annual output of fresh agricultural products. This means that China's fresh food market has entered a period of structural oversupply and has begun to turn into a consumer-centric buyer's market, and all the best chain links need to be recalibrated around the end customer, and the value of high-quality fresh supply will be further amplified.
First, grasp the quality needs of customers, in order to win the fresh distribution.
The growth of the fresh food industry has a process from "quantity" to "quality" and then to "personalization", and the trend of personalization will form a new mainstream and non-mainstream differentiation and circulation. Fresh distribution around the "quality" or "quality" of the keyword description, to form a relative system of support in order to continue to create value, such as the vegetable hero with six quality management support, steadily occupy the high quality and high efficiency of the market positioning, customers care about not only the first, the core is quality, this is the supreme name of fresh management, only the quality of the market can create a win in the future!
2. All-round quality management to create a benchmark for the fresh food industry.
As far as the current situation of the fresh food industry is concerned, there is still a long way to go from "simple moving" to "first-class quality products". How to use strong quality as an advantage to reach customers to establish a non-production brand image is a key issue for fresh food delivery companies to promote development. Since its birth, Caidaxia has mastered a complete first-class chain from procurement, quality control, warehousing, logistics and other aspects with a high standard and strict attitude, and established a stable quality advantage.
On the one hand, we ensure the quality of fresh products from the source, confirm and provide standards and quality control to the producers of fresh agricultural products in the country of origin. On the other hand, it integrates the distribution link, relies on the complete cold chain logistics and efficient logistics system to transfer and circulate across the country, shortens the traditional lengthy circulation links, reduces the loss of goods, and provides customers with high-quality goods through intelligent warehousing and logistics systems, so as to achieve consistent quality from the origin to the table. With this excellent quality and continuous innovation, Cai Daxia not only occupies a leading position in the fresh food distribution market in Guangdong, but also has won wide recognition from the industry and customers.
In the VUCA era with the rapid development of the fresh food distribution industry, the future can only be iterated with "quality power". Chef Daxia is sincere and truthful, uses the image of a non-traditional chivalrous hero, to be a loyal guardian of the safety and quality of fresh ingredients, and provides a dining experience more in line with the consumption scene of canteens and restaurants that pursue high quality with high-quality S2B service formats. In the future, Caidaxia will continue to carry forward the spirit of long-termism, create more outstanding value for customers, and lead the industry to develop healthier and more sustainable
Author: Kang Yu).