From the emergence of online live broadcast to today, we cannot deny its positive role in broadening the sales channels of agricultural products, but we cannot ignore the ensuing chaos of everyone engaging in live broadcast and live broadcast on everything. And the motive for everyone to rush to start live broadcast is to become famous, and the purpose of being famous is to make great profits, and if there is a big name, there will be great profit, and what begins to bind fame and fortune together is the star phenomenon in the entertainment industry.
To this day, the entertainment industry still pursues the principle that well-known actors are also well paid, but they don't think about this strategy in the first place just to attract people to work in the entertainment industry, when actors are no longer difficult to find, star incentives should be canceled and the normal salary system should be returned. However, the reality is the complete opposite, not only has it not canceled the practice of binding fame and fortune as an incentive in the past, but has continued to deepen the binding of fame and fortune. At the same time, with the passage of time, this practice of deep binding of fame and fortune began to spread from the entertainment industry to other industries, and eventually contributed to today's online live broadcast chaos.
Name, that is, fame. The formation and accumulation of fame was originally an affirmation and encouragement for a person, because what he did and said had a positive effect on social progress, rather than hyping it up through various ** packaging as it is today. Before the ** era, if a person wanted to be famous, there was no other way than to do something to the extreme;On the other hand, in that era when the speed of information dissemination was very slow, the people who could become famous were the people who were really capable, and they all did things that others could not do;Moreover, it was also an era when fame and fortune were not as deeply bound as they are today.
Fame and fortune are both rewards for people's efforts, but unlike fame that has a critical nature, that is, fame is good and bad, and profit is a very pure reward. From the perspective of returns, profit is basic, and people will have more or less benefits in return as long as they pay;Fame is a higher level of reward, a good name is given for a good job done, a bad name is given for a bad job, and a reputation is not given for a thing that is neither good nor bad.
Since fame is an incentive, it should not be hyped up, and it should not be deeply tied to the benefits that are also paid in return. If you do a good job, you can either return it with a good name or more benefits, and you can only choose one of the two, not both. In this way, the pragmatic seek profit, the pragmatic seek fame, each in its own way, and all kinds of fame and fortune chaos will also cease to drum. In terms of online live broadcasts, even if it is a so-called big V with many fans, the platform should not have a traffic tilt mechanism, and it should win with content just like many accounts;And many ** should not be hyped and packaged, but let everyone pass on their own word of mouth through their own judgments, so that their reputation can return to real accumulation. And in the end, no matter whether an account is so-called named or unnamed, it follows a uniform monetary incentive system.
Finally, in order to bring the reputation of the product back to the real thing, it is strongly recommended to cancel the live broadcast of goods, and really good products can become household names without advertising.