On the evening of December 14th, Sun Dongxu, CEO of Dongfang Selection, issued an apology on Weibo**, apologizing to netizens for his recent "aggressive" demeanor in the live broadcast, the action of putting his mobile phone on the table, and mentioning Dong Yuhui's salary, and he mentioned that Dong Yuhui's salary is "unprofessional".
Sun Dongxu said that what he said recently about "rejecting the fan circle culture" does not mean that the fans selected by Dongfang are fan circles. "Netizen fans are our food and clothing parents, and we must work harder to provide better services for everyone. ”
On the afternoon of the 14th, Yu Minhong, the founder of New Oriental, also issued a statement on his personal social platform, saying that the issue of Oriental selection has become a hot topic of discussion in the past two days. "As an employee, posting his views on the official account of Dongfang Selection, and sending them again and again, is a serious lack of professionalism, and it also shows that there are big loopholes in the company's management. Yu Minhong said.
At the same time, Yu Minhong said that when Sun Dongxu explained the problem, he mentioned that Dong Yuhui's remuneration was inappropriate, and he had leadership responsibility as the chairman, and also apologized to Dong Yuhui.
Regarding the "fan circle culture", Yu Minhong responded that he had never known what "fan circle culture" was before. He doesn't think that Dongfang Selection has any "fan circle culture", and resolutely resists the "fan circle culture". Dongfang Selection has all the netizens and fans who love Dongfang Selection and the anchors.
I hope that all the fans of the anchor can chase stars with rational remarks, and I also hope that netizens can treat Dongfang Selection in a more tolerant way. Yu Minhong said that the company has been established for less than two years, and the average age of employees is only in their twenties, and now every word and deed is being magnified in the spotlight, which has caused a lot of pressure on the company's operations. I hope that everyone will give room for growth, and also welcome rational criticism and suggestions.
Recently, Dongfang Selection had a dispute with netizens over "who is the source of the promotional copy", and fans were dissatisfied with the "backstabbing" Dong Yuhui and grabbed the credit, which triggered a game between Dong Yuhui's fans and Dongfang Selection.
On December 10, Dongfang Selection's trip to Jilin came to an end, and Dong Yuhui, Dongfang Selection and fans repeatedly searched for controversy about the author of the "small composition". Some netizens are curious about who the copywriting comes fromThe platform said, "Every time a small essay is made, the anchor is in front of the camera, and behind it are the copywriting team, the shooting team, and the editing team. Dong Yuhui's fans didn't buy it, thinking that this was Dongfang's selection to backstab Dong Yuhui.
After that, Sun Dongxu spoke out about this, saying that some of the remarks on the Internet were a bit extreme, denying the efforts and contributions of other anchors and behind-the-scenes teams. He believes that this extreme view is a killing and trampling, which has caused a lot of trouble for his team. But then, Sun Dongxu took the initiative to mention Dong Yuhui's salary, and revealed that Dong Yuhui's annual income of tens of millions of yuan in the financial report of the listed company is only a part of his income, "The company has been expressing its high recognition of Yuhui with practical actions."
In the early morning of the 13th, Dong Yuhui responded with a long post, saying that the "small compositions" were written by himself and by the team. He also declared that he opposes the fan circle culture and refuses to stigmatize anyone in the name of the fan circle. At the same time, the reporter noticed that on the 14th, Dong Yuhui's Douyin homepage had changed his signature. Previously, his personal signature was "I used to be a teacher, now I am a salesperson", but now it has been changed to "Don't will, don't must, don't be solid, don't be me".
The controversy of "small composition" has directly affected the market performance of Oriental Selection. On December 14, the number of followers of the Oriental Selection account was 309070,000, with a cumulative loss of nearly 260,000 fans. On December 9, the number of fans of Dongfang Selection was 31.16 million. In addition, the stock price of Oriental Selection has accumulated **14% in 3 trading days.
**:Beijing**client Reporter: Yuan Lu
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