Coke 23 yuan a bottle, mineral water 12 yuan a bottle, crisp noodles 09 yuan a pack of ......In recent years, the emergence of mass-selling snack shops has opened the door to a new world for "foodies". As an emerging retail format, snack wholesale is becoming a new "play" that cannot be ignored in the consumer market. From the streets and alleys of the city to the lively areas of the county and township, mass snack stores have sprung up one after another. What's new about the mass merchandiser snack shop?Why did it win the favor of consumers?
The roots of the teeth float and sigh and decline, and the mountain chestnut cannon burns to cure night hunger. What Lu You described in the poem is also the scene of being hungry and having some snacks in the middle of the night. Snacks can fill the stomach and represent a casual and relaxed life culture. With the improvement of living standards, people's demand for snacks is also increasing. Sitting with the family on holidays, eating melon seeds, chatting about family life, fireworks amiable;Or when you get home from work, you can chew potato chips and spicy strips while watching dramas, which can not only soothe your tired body and mind, but also make up for the regret of not being able to achieve "snack freedom" when you were a child to a certain extent.
The reason why mass snack stores have been recognized by many consumers is closely related to the high cost performance reflected in the goods. At present, people's consumption concept is becoming more rational, and "it is not that it cannot be afforded, but the main cost performance" has become the consensus of many people. The goods in the mass snack store are low as a whole, with high quality and low price, and "cheap big bowls", which just caters to the new trend of consumption. "We are cheap" and "Cheap really", many mass-selling snack shops will have such eye-catching slogans printed on their signs.
*Where does the advantage come from?Different from traditional distribution channels that need to increase prices layer by layer, mass snack companies often adopt the factory direct sales model, and reduce the quality of goods as much as possible through volume procurement, 0 account period, etc., the purpose is to exchange the best advantage for user stickiness. At the same time, the branded and chained business form can make consumers feel the quality assurance to a certain extent.
In addition, the consumption scene and experience brought by the mass snack store have also become a major reason for its choice. Traditional snack shopping channels are mainly supermarkets, convenience stores, commissaries, etc., and in recent years, people are more willing to buy online and mail them to their homes. The rise of mass-market snack stores has provided a more convenient and "real" consumer experience than traditional channels. Bright and spacious storefronts, hundreds of products, neat and beautiful shelves, and an atmosphere of free selection ......In the consumption space created by the mass merchandising snack store, people can choose slowly, wander among the colorful, sweet and attractive candies, biscuits, and beverages, and many bulk products can also be purchased in a single piece, which well accepts the shopping desire to try new things.
On social platforms, some netizens have typical comments on mass-marketed snack shops: "Frequently introduce new varieties to bring freshness", "There are many types, there are many things that can't be bought normally", "There is no need to greet the salesperson, it's very convenient", ......Nowadays, consumption choices are becoming more and more diverse, and this kind of unfamiliarized, differentiated, and personalized consumer experience can move people's hearts more, and the independence, initiative, and privacy brought by self-service shopping are also recognized by many consumers.
Where the consumer is, the market is there. The snack consumption scene focuses on daily life, and people prefer to be able to buy them at home, after work, and after school, rather than needing to travel in a planned way. In terms of the layout of outlets, mass snack stores are deeply suitable for the target consumer groups, and most of them choose to open near communities, schools, factory parks, etc., and the number of stores and store density have continued to increase in recent years. According to data, most of the leading brands of mass snack companies have more than 100 stores per month. As of October this year, the number of mass-selling snack stores nationwide has exceeded 220,000 units. In some parts of Changsha, there are 10 wholesale snack shops within a kilometer. At the same time, like some tea and coffee brands that have "exploded" in the county in recent years, mass snack companies have also attached great importance to and stepped up the layout of the "sinking market", and have won the attention of more consumers with a fashionable, trendy and modern image. Through continuous "face brushing", the "presence" of mass merchandising snack stores in urban and rural life is getting stronger and stronger, and the attraction is also increasing.
While rejoicing in the convenience of shopping brought by the rapid progress, it is also necessary to face up to the problems that may exist in the development. With low prices as the label, it is destined to be a road full of "volumes". From the homogeneous competition of being complained about "can't tell who is who with the logo", to the first-class battles staged in turns, and then to the industry brought about by continuous acquisitions and mergers, how to achieve sustainable development of the new format of snack wholesalers, it is also necessary to "let the bullets fly for a while".
In the final analysis, in order to turn more "returning customers" into "repeat customers", good products are hard currency. Do a good job of food safety, so that consumers can eat at ease;In the selection of products, low-sugar, non-fried, and additive-free snacks are moderately increased to meet people's healthy eating concept of "delicious and not fat".Unified standards for management, operation, distribution and other links to provide consumers with a more comfortable shopping experience ......Small snacks also have university questions, and mass snack stores are better at attracting, welcoming and retaining customers, and there are many articles that can be done.