Langya News Network News"Lao Tie, look at these cups and kettles, these are our own brands, there are many varieties of colors, and the quality is not said. "On the morning of December 3, the live broadcast of Linyi Yaoqi Commerce and Trade in China International Hotel Supplies City was in full swing.
According to preliminary estimates, this live broadcast has developed new orders for more than 50 customers. Li Mei, general manager of Linyi Yaoqi Commerce, said that this live broadcast is not a simple delivery, but to empower customers, simply put, it is to open up the market for downstream dealers and develop online channels for them.
Li Mei's entrepreneurship began with a small door of several tens of square meters. "At that time, I was just trying it, so I sold some daily groceries, mainly plastic products, wood products and other products. At that time, the Linyi wholesale market had achieved specialization, with a large market scale and many commodities, which provided convenient conditions for her business.
After market research, she found that the market products were low-end and homogeneous, and there was no good brand to lead. "The brand is a good opportunity to improve the quality of the business and also bring greater revenue. Li Mei began to look for brand partners.
After a period of negotiation, Li Mei reached a cooperation with manufacturers in Shanghai. "I bring well-known brand products to the market, coupled with Linyi's well-developed logistics, the delivery cost is low, and the channel development is easier. With the help of Linyi's trade and logistics advantages, Li Mei quickly expanded the brand.
With brand support and channel support, Li Mei also has more confidence. In 2012, she rented a 700-square-meter store in East China Hotel Supplies City, with a wide range of products, all kinds of cups and kettles, and her business has also reached a new level.
Around 2012, the tide of e-commerce rose, and Li Mei, who had a booming offline business, opened a Tmall store, she repackaged the products, recruited professionals to operate and maintain, promote new products, and expand channels.
In 2014, by chance, Li Mei went to China and Africa to participate in the exhibition and came into contact with foreign businessmen. "To display goods, send business cards, talk about cooperation, and constantly let foreign businessmen see our goods and understand the market in Linyi. By participating in the exhibition, Li Mei found that foreign businessmen have a great demand for cups and kettles, especially the mid-to-high-end brands have great attraction to them. Today, her business has expanded to Africa, the Middle East, Southeast Asia, Japan and South Korea and other countries and regions.
Nowadays, new business formats such as live e-commerce and cross-border e-commerce have brought new changes to market operations, and we are always grasping market trends and creating the latest sales model. In recent years, Li Mei has opened up the cross-border e-commerce channel of 1688 International Station, and at the same time opened a live broadcast in the store, and multiple channels have concentrated their efforts, and her cup and pot business has reached a new level.
In 2022, the East China Hotel Supplies City will be relocated as a whole, and Li Mei will be the first to sign up. "The store in the new market has an operating area of 1,100 square meters, and more new products are on the shelves, which makes me more confident. With the new store, Li Mei has a new plan: to make customized products and services.
I went to Oman in August this year to learn about the local market and products, and I had plans to open a store there. Li Mei said that in addition to the need to expand channels, at the same time, from the design, research and development efforts, constantly enrich product varieties, improve product quality and quality, in the context of Linyi's internationalization, with customized products and services to occupy the international market.
Financial media reporter He Kegong correspondent Xing Xiaomin Lu Zhipeng.