Respecting, respecting, loving, and helping the elderly are the traditional virtues of the Chinese nation. Since its establishment, ICBC Anxi Guangde Sub-branch has always practiced the original mission of finance for the people, and carefully provided refined and convenient warm-hearted financial services for the elderly.
The bank continues to improve convenient service facilities and provide caring services from the moment customers enter the door to the end of the door. Open a "green channel for the elderly" for the elderly, strengthen the management of the whole process of financial services for the elderly, and set up sufficient waiting time for businesses that need to be signed on the electronic screen, so that the service can be "slower".While providing traditional financial products and services such as paper passbooks and certificates of deposit commonly used by elderly customers, it also provides simple and easy-to-understand digital banking services, guiding the elderly to carry out basic operations such as transfer payment and account inquiry through mobile applications or mobile banking channels, so that the elderly can also enjoy the convenience of digitalization and paperless.
In view of the situation that the elderly are easily deceived, the bank organizes and carries out financial literacy popularization activities, using publicity**, publicity posters, combined with real cases, introducing all kinds of common methods and preventive measures of fraud in easy-to-understand language and pleasant ways, publicizing financial knowledge such as protecting personal information, resisting illegal fundraising, and being vigilant against credit "whitewashing" and "refusing to be money laundering", so as to enhance risk prevention awareness.
In the future, ICBC Anxi Guangde Sub-branch will always keep in mind the "customer-centric", continue to provide high-quality financial services, and have more empathy and empathy for the elderly, so that the elderly customers can fully feel cared for, understood and respected. (Yu Weixiang).