In this information-first era, companies do need to skillfully use marketing strategies to stand out in a highly competitive market. However, for a service-oriented enterprise like Haidilao, it may not be a wise choice to spend too much time on hot marketing. After all, the core of the service industry is to provide customers with the best quality service experience, so that customers feel the warmth and comfort of home.
Imagine how you would feel if you walked into a restaurant and wanted to enjoy good food and a comfortable dining environment, only to be suddenly interrupted by some performances or to cater to customers for the sake of trafficWould you think that the image of this company has been negatively affected?The answer is yes.
Marketing activities should be customer-centric, taking into account the feelings and needs of customers, and cannot cater to customers without a bottom line, let alone for the sake of traffic. As a company known for its service, if Haidilao performs intrusive performances at a place to eat in order to pursue hot marketing, it will not only destroy the customer's dining experience, but also have a negative impact on the company's image, which is tantamount to self-destruction of its future.
In my opinion, a performance like Haidilao Jumping Subject 3 is indeed offensive to other customers, and such a performance is indeed a bit inappropriate. While such a performance may attract the attention of customers in a short period of time, it can do more harm than good for the company's long-term development and brand image. Therefore, I think Haidilao should pay more attention to providing a high-quality service experience, rather than focusing too much on hot marketing.
Of course, this is not to say that Haidilao does not need to adjust its marketing strategy. I just hope that when they formulate marketing strategies, they can pay more attention to the customer experience and the company's image, so that the marketing strategy is more in line with the core values and strategic goals of the enterprise. In this way, we can truly win the trust and love of customers, and make the company invincible in the highly competitive market.