It has entered December of 2023, and the year is about to pass, and I think everyone has successes, gains, failures and regrets.
In 2023, outdoor sports will become more and more popular in China, and the sales of outdoor equipment are also hot. As the most important outdoor clothing and equipment, since the introduction of "jackets" in China, after a period of time, because of the Internet industry work clothes, the jacket was once indifferent by people. However, in 2023, there will be more and more people who love outdoor sports, and they will become more and more rational thinkers, and their feelings for jackets will change from "pride and prejudice" to "sought after by the whole people".
The core function of the jacket is waterproof and breathable, the mainstream fabrics of the high-end jacket are GORE-TEX and EVENT, and the terminal jacket generally adopts the self-developed PU film series products.
Today, Brother Darcy will sort it out for youTop 10 Chinese jackets in 2023
In the Trailblazer's".Snow Eagle 20Before the event jacket interview, Darcy had been looking for a jacket that used high-end event fabrics. Because I used event technology to improve and develop dryQ waterproof and breathable fabrics of Shanhao, in recent years, has given up high-end dryQ Elite Jacket. Therefore, it is difficult to find a jacket for high-end events on the market, forming a gore-tex monopoly situation.
Those who are familiar with waterproof and breathable fabrics know that GORE-TEX's strength lies in the abrasion resistance and tear resistance of its fabrics, which can cope with complex and harsh climates and environments. But in terms of moisture permeability, eventualtransactiveActive moisture permeability technology is unique in the world.
In addition, in the past two years, EVENT has also strengthened the standardization and management of products, unlike in the past, which only focuses on technology and does not pay attention to marketing and publicity. event launched high-end".Blue LabelThe series has also greatly improved the comprehensive ability of the fabric to resist wear and tear.
the paragraph".Snow Eagle 20"In addition to the use of high-end series of products, the jacket is also equipped with RECCO professional search and rescue equipment. The overall configuration, performance and workmanship are not lost to the international first-line brands.
Shortly after its launch on the market,".Snow Eagle 20"The out-of-stock of the jacket for a long time reflects the recognition and love of domestic consumers.
Birch and the Polaris jacket, adopted as the latest of the event".Grey Labelseries of products. I don't know if Bo Xihe has reached a consensus with the pioneers, if it is said that the Snow Eagle of the pioneers 20 is the main extreme outdoor ability, then Polaris is the style of both urban and outdoor.
The Polaris jacket adopts the event".Grey Label"In addition to strong waterproof and breathable properties, the series of evprotective products can also resist oil stains, blood pathogens, toxic substances and so on.
The jacket is also equipped with RECCO professional search and rescue equipment, snow skirts, etc. The whole dress is relatively soft, without the hard feeling of traditional professional jackets, and is similar to soft shells.
The most reliable all-weather jacket is still the GORE-TEX fabric in the world. This Kellerstone MONT-X series jacket is made of GORE's second-best GORE-TEX 3L waterproof and breathable fabric, which has alpine outdoor performance.
The workmanship and quality of Kaile Stone represent the highest level of today's domestic outdoor brands.
As a veteran outdoor brand in China, Northland has been reasonably rated and has a very good reputation for decades, and has been in the ranks of first-line outdoor brands in China for a long time.
This 3-in-1 jacket is made of GORE's second-top GORE-TEX fabric, which has good waterproof ability and overall quality.
The jacket is made of waterproof fabric independently developed by camels, which can cope with moderate rain. It is equipped with a 280-gram fleece liner.
This storm armor uses the "Anta Membrane" waterproof fabric independently developed by ANTA, and because it is a new technological fabric, its strength still needs to be tested by the market.
It is equipped with a fleece liner, and the overall design is simple and elegant.
This Pathfinder GORE-TEX 3-in-1 jacket has a sleek design with an urban skill style.
This 3-in-1 jacket is a jacket specially developed by Skyler for outdoor hiking, with a stylish design and bright colors.
The jacket is made of waterproof technical fabric developed by Trailblazer, equipped with a fleece liner and equipped with a built-in detachable snow skirt.
As a veteran outdoor brand in China, Ozark has always adhered to the high-end product route. This jacket features GORE-TEX's White Label collection. Ideal for city commutes, it's durably water-repellent.
A few years ago, Brother Darcy wrote an article that he did not understand the thoughts and behaviors of those who no longer wore jackets because the Internet industry used them as work clothes.
In 2023, people will begin to pay more and more attention to outdoor sports and devote more themselves to outdoor sports. The resurgence of the jacket is also inevitable.
The most eye-catching thing about the jacket in 2023 is the use of the two major domestic outdoor brands, Pioneer and Boxihe, and the launch of their own high-end jacket products.
In addition, domestic brands in the field of mid-range jackets, but also their own efforts, even many urban sports brands such as Anta, have seen the huge business opportunities brought by the vigorous development of domestic outdoor sports, have launched their own jacket products.
2023 can be said to be the first year of the recovery of jackets again, and 2024 will usher in greater development.