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With the continuous development and growth of Pinduoduo in recent years, the phenomenon of various low prices and arbitrary prices has become increasingly serious. If the brand wants to control, it needs to start from two aspects: improving its own management system and strictly controlling the merchants with random prices.
In this article, from the perspective of the brand, we will introduce in detail the control methods of Pinduoduo and Xianyu's low price and price disorder.
First, start from the brand's own management
If brands want to do a good job in online price control, they must first start by improving their own management system. Here are some suggested actions:
1.Replace the blow with dredging: The brand should establish a good cooperative relationship with the seller and solve the problem by dredging communication, rather than taking too harsh measures. In this way, the foundation of mutual trust and cooperation can be established, and the occurrence of low prices and arbitrary prices can be reduced.
2.Formulate a reasonable distribution policy: The brand can formulate a reasonable set of distribution policies, including control, channel restrictions, etc., to ensure the normal sales and stability of the product.
3.Establish a reward and punishment system: The brand can establish a reward and punishment system to severely punish merchants with low prices and arbitrary price behaviors among partners, and at the same time reward partners with outstanding performance to motivate partners to comply with the regulations.
2. Strictly control merchants with indiscriminate prices
Professional maintenance rights and interests price control have a high degree of flexibility, especially on a platform like Pinduoduo that is more seller-oriented. If the brand wants to do a good job of price control, it is almost impossible to rely on a single means. Here are some ways to do it:
1.Multi-channel complaints: Brands can report low-price merchants to the platform through the complaint channel of the Pinduoduo platform. The platform will handle the complaint and take corresponding punitive measures against the violating merchants.
2.Report through legal channels: Brands can report low-price merchants through legal channels to protect their rights and interests in accordance with the law. You can seek legal assistance and pursue the legal responsibility of the merchant through prosecution and other means.
3.Strengthen the monitoring of purchase behavior: Brands can strengthen the monitoring of purchase behavior, detect the situation of low prices in a timely manner, and take corresponding measures to deal with it.
3. The difference between Pinduoduo price control and Xianyu price control
1.The platform positioning is different: Pinduoduo is more inclined to sellers and pays attention to the best advantages;Xianyu, on the other hand, pays more attention to personal second-hand transactions and has relatively little price control.
2.Different regulatory mechanisms: Pinduoduo has a relatively complete regulatory mechanism for the issue of low prices and arbitrary prices, including complaint channels and strict punishment measuresThe regulatory mechanism of Xianyu is relatively weak, and the brand needs to take measures on its own.
3.Differences in user behavior: Pinduoduo users are more inclined to pursue low-priced goods, and are susceptible to low-price disorderly pricesXianyu users pay more attention to the personal characteristics and quality of goods, and have a low tolerance for low prices and random prices.
4.Different ways of brand cooperation: Pinduoduo pays more attention to cooperation with brands, and can work with brands to develop price control strategies;Xianyu, on the other hand, pays more attention to individual sellers, and the brand's ability to control prices is relatively weak.
Fourth, the brand may encounter problems when controlling the price
1.Merchant boycott: Some merchants may resist the brand's price control policy and continue to engage in low-price behavior.
2.Legal difficulties: In some regions where the legal system is not perfect, brands may encounter legal difficulties and be unable to effectively protect their rights and interests.
3.Platform restrictions: Some platforms may restrict the price control policy of the brand and limit the power of the brand owner.
4.User objections: Some users may be dissatisfied with the brand's price control policy, believing that it restricts market competition and consumers' right to choose.