With the rise of the Internet, e-commerce has become the main way for people to shop. The development of private domain e-commerce not only allows consumers to enjoy more convenience, but also provides merchants with innovative sales models. Among them, the chain 2+1 model, with its unique advantages, is subverting the traditional FMCG sales method and becoming an innovation leader in the industry.
1. What is the chained 2+1 model?
The chain 2+1 model is a private domain e-commerce distribution model based on channels such as mini programs and social networks. This model accumulates user data through users' independent attention and authorization, and establishes close and effective communication and marketing relationships with users. Its core logic is the two identities of ** and boss, and through direct promotion and point rewards, it can quickly increase product sales and user loyalty.
2. Subvert your imagination
1.Secondary distribution innovation: The chain-driven 2+1 model adopts a reasonable and compliant commission sharing income model, without a multi-level structure. Compared with the traditional multi-level model, the chain 2+1 model is more transparent and operable.
2.Departure mechanism: After becoming the boss, break away from the original team and re-establish the relationship. This kind of walking mechanism ensures the continuous growth of the business and the freshness of the team, and stimulates the enthusiasm and creativity of new and old people.
3.Retention mechanism: the first under the identity of the boss.
The first and second members are left to the superiors, and from the third member, they become their own team. This mechanism ensures the development of the team and gives the boss more rewards for seeing points, which further stimulates the team's enthusiasm for promotion.
4.Upper and lower support: The chain-driven 2+1 model sets a mission goal, and only by reaching the goal can all the benefits be unlocked. This mechanism guides the leader and the boss to actively develop the team to form a win-win situation, and also ensures the healthy and stable development of the team.
3. Advantages and application prospects of the chain-driven 2+1 model
1.Low cost and high income: **You only need to spend 499 yuan to become a boss and enjoy direct promotion rewards and point rewards. After recommending two bosses, you can get a reward of 300 yuan for each newcomer you push, and you can quickly return to your capital.
2.Efficient fission promotion: The walking mechanism and retention mechanism of the chain-driven 2+1 model effectively promote the fission effect of the team, rapidly expand the scope of product sales, and form continuous sales growth.
3.Enhance user loyalty: Private domain e-commerce is characterized by establishing a close relationship with users, and the chain 2+1 model realizes effective communication and exchange with users through users' independent attention and authorization, so as to enhance users' loyalty to products and brands.
4.Innovation leads the development of the industry: The chain-driven 2+1 model leads the development trend of the private domain e-commerce industry with its unique mechanism and fresh incentives. More and more companies are adopting similar models and have achieved significant sales results.
The emergence of the chain 2+1 model has brought new possibilities for FMCG sales. With the advantages of low cost and high yield, efficient fission promotion and user loyalty, it subverts the traditional sales model and becomes an innovation leader in private domain e-commerce. In the future development, the chain 2+1 model will continue to improve and innovate, bringing more surprises and opportunities to the FMCG industry.