In recent years, more and more people choose to store idle funds in banks, and banks have launched a variety of activities in order to attract more deposits, including gifts to depositors. This phenomenon has aroused the curiosity of the majority of depositors, why can they simply save a small amount of money to obtain these huge returnsTo unravel the mystery, I approached a banker who revealed some "truths" about banking gift-giving, and it turned out that everything has internal and external factors.
We have to admit that the main purpose of a bank is to obtain more deposits, which is a basic function of a bank. After all, deposits are one of the most important ways for banks to obtain funds, and banks need these funds to support their own operations and loans and other businesses. Therefore, banks hope to attract more people to choose to store their funds in the bank by giving gifts, so as to increase the amount of deposits in the bank. The so-called gift-giving is actually a strategic marketing ploy. Banks are well aware of the psychological value of small gifts, and they understand that this will plant a seed in the hearts of depositors, giving them the illusion that "I gave the money, the bank gave the gift". This illusion makes people feel that the decisions they make are more valuable, that they have a more favorable opinion of the bank, and that they are inclined to keep their money in the bank. This will bring more revenue to the bank.
Gift-giving can also be seen as a means of promoting banking products. Banks often choose to partner with certain brands or companies to give their products as gifts. In this way, banks can recommend their products to depositors, providing a channel for their own product sales. For these brands or companies that cooperate with banks, giving gifts can increase their visibility and expand their market share. In this way, both parties are able to reap the benefits.
Depositors should keep thinking rationally and not be too blindly attracted by gifts. Gifts are powerful, but they can't hide the quality of bank products. As depositors, we should pay more attention to the bank's loan interest rate, service quality and risk control when choosing a bank, rather than just focusing on gifts. After all, if a bank doesn't perform well in these areas, even the most expensive gift won't make up for it. In conclusion, the main purpose of the bank's gift is to attract more deposits, which is one of the bank's marketing strategies. Gift-giving, on the other hand, tends to bring satisfaction to depositors, who in turn have a good impression of the bank and are more inclined to keep their money in the bank. Of course, depositors should also think rationally, choose the right bank, pay attention to the quality of the bank's products, and not just act blindly for a small gift. After all, long-term relationships are the most important thing for both banks and depositors.