Recently, Xiaomi's Q3 performance report was released. According to the data, Xiaomi Q3 revenue is 7089.4 billion yuan, a year-on-year increase of 06%, which is also the first year-on-year increase in the past six quarters, and the quarter-on-quarter increase for two consecutive quarters;Net profit was 486.9 billion yuan, compared with a net loss of 14 in the same period last year7.4 billion yuan, to achieve a turnaround. Industry insiders said that the high-end three years have provided an important opportunity for Xiaomi's performance to thaw. The advancement of high-end also means that Xiaomi's quality control continues to make efforts.
As Xiaomi's basic disk, Xiaomi mobile phones have been launched since the Xiaomi 12 series in 2022, and Xiaomi has proposed "from leading performance to experience first", and officially clarified "high-end" as the group's strategy, and comprehensively benchmarked against Apple. At the end of last year, under the principle of "experience first, deep collaboration between software and hardware", Xiaomi 13 debuted, with the combination of extreme hardware and MIUI 14, it was applauded and applauded. In October this year, Xiaomi released the new Xiaomi 14 series, and the sales volume within 5 minutes of sale has reached 600% of the total first sales of the Xiaomi 13 series, as of November 19, 2023, the praise rate of the new series on the Jingdong platform exceeded 99%, and the sales volume in the first sales period has exceeded one million units, breaking the new record of one million sales of domestic mobile phones.
Behind the high-end advancement, Xiaomi's quality control ability can also be demonstrated. In fact, Xiaomi has established a strict system in terms of quality control. We have a complete set of quality management system, covering every link from product design, raw material procurement, production process control to after-sales service.
Take Xiaomi 14 as an example, Xiaomi 14 Pro's various component manufacturers, including in addition to the three major parts of performance and the touch IC of the screen, other components are all from China's ** chain manufacturers, which also include Xiaomi's self-produced charging chips, power management chips, and light and shadow hunter main cameras. In addition, the screen glass cover of Xiaomi 14 Pro is also Xiaomi's self-developed dragon crystal glass, and the system is also self-developed surging OS.
Judging from the current user feedback, Xiaomi 14 has an outstanding reputation in many aspects such as function, design and user experience, which not only lays the foundation for Xiaomi's superb quality control, but also allows Made in China to fully show its strength.
With the current mobile phone industry moving towards high-end, with the strong support of Xiaomi quality control, Xiaomi mobile phones have brought users a more superior experience with keen market insight and strong R&D strength.