The United States really didn't expect it, it thought that Huawei was difficult enough to deal with, but it didn't expect that a more fierce Chinese company would emerge now. Everyone thought that in the bleak years of Huawei, the domestic mobile phone market would become Apple's "back garden". But no one expected that Xiaomi would be able to stand up in this competition of domestic brands.
Recently, I saw the sales data of the Chinese mobile phone market during the W44-W47 period in 2023, and the results were surprising. Apple actually topped the list, with a share of 227%, Xiaomi is in second place, accounting for 189%, and Huawei ranked third, accounting for 143%。Honor and Vivo (along with IQOO) are in fourth and fifth place, respectively, while Oppo (including OnePlus) has fallen to sixth. The result of this ranking was really unexpected, and no one expected that the green factory would fall outside the top five.
As can be seen from the latest sales figures, the highly anticipated OnePlus has failed to perform as well as expected. Compared to the sub-brands of other brands, OnePlus lags significantly behind in sales. The main reason for this is that OnePlus's marketing methods are too aggressive, and it is not an exaggeration to describe it as "hurting the enemy by 1,000 and self-inflicting 800".
In fact, since OnePlus's marketing team was replaced by the group of people from the previous Yao, OnePlus has become more and more dishonest. Recently, a large number of OnePlus water armies have popped up on the Internet, and almost all of these water armies are drafts, and the words and pictures are exactly the same. The point is that these trolls are all praising OnePlus's products while maliciously slandering other brands such as Xiaomi, Huawei, and Honor. This has undoubtedly made a mess of the environment in the entire tech circle.
Overall, the monthly sales data may not tell the whole story, but this ranking result should be a good reminder that always be honest can maintain the brand image and strength. If OnePlus can use those tens of billions of subsidies on products and truly give back to consumers, it is the right way. Instead of hiring trolls to attack other brands. What do you think about this?
First, let's take a look at the ranking of this sales figure. It is indeed surprising that Apple can firmly occupy the top spot in the Chinese market. Everyone thought that Apple's position in China would be gradually eroded, but they didn't expect it to buck the trend. Xiaomi is in second place, and it deserves its name, and has been innovating in recent years, not only performing well in the domestic market, but also expanding a lot of territory in the international market. Huawei ranks third, perhaps this position is related to the previous predicament, but it can be considered stable to maintain in the top three. As for Honor and Vivo, it's not bad to be able to occupy positions in the top five. Only one plus fell to sixth, which is really surprising.
Secondly, let's analyze why OnePlus has such a dismal performance on this list. OnePlus's products have always been highly anticipated, but why didn't they live up to their expectations in this sales figure?Through observation, it can be found that OnePlus's marketing method is too aggressive. After a certain Yao's team took over, OnePlus began to become more and more flamboyant, and the recent emergence of a large number of OnePlus sailors is even more flattering. These trolls are almost executing the same set of drafts, and the words and illustrations are the same.
Moreover, the main task of this group of trolls is to praise OnePlus while maliciously attacking other brands, especially Xiaomi, Huawei, Honor, etc. Such behavior not only destroys the environment of the entire tech circle, but also makes consumers doubt the image of OnePlus.
Finally, let's summarize. Sales figures are only a momentary snapshot and are not representative of the long-term trend of the entire market. However, this ranking result undoubtedly reminds the green factory that only by maintaining its duty can it maintain its brand image and brand power. If OnePlus can use tens of billions of subsidies on the product itself and truly give back to consumers, it is the right way. Overly aggressive marketing tactics and hiring trolls to attack other brands will only damage the brand's reputation and ultimately their own interests. In this highly competitive market, it is wisest to be honest and honest. What do you think about that?