Apple's mobile phone "squeezed toothpaste", computer sales soared against the trend, and the advantage became more and more prominent.
In recent years, there are not a few Apple mobile phones have been scolded by consumers, the fundamental reason is that Apple is too unkind, squeezing toothpaste every year, toothpaste every year, and the newly launched iphone15 series has also been complained by many netizens about its lack of sincerity.
Due to the lack of innovation and the continued slowdown in the mobile phone market, the shipments of the iPhone 15 series are expected to depreciate by major institutions.
UBS** released a report saying that the original sales of the iPhone 15 series were 80 million to 90 million units, which has now been lowered to 78 million units, which means that the sales of the iPhone 15 series may be reduced by up to 15 million units.
The reason for the outside of the market is that the iPhone15 series itself is not competitive enough, although the functional configuration has not been improved much, but it has been 100-500 yuan, which is too insensitive.
But on the contrary, Apple's personal computer products are small and complete, according to data released earlier by Canalys, the global personal computer market shrank by 115%, but in such a market downturn, Apple recorded attractive results.
In the second quarter of this year, Apple's PC sales reached 68110,000 units, ranking fourth, which allowed Apple to achieve 50With a significant increase of 9%, it has also become the only manufacturer among the top five manufacturers to achieve growth.
So, although the iPhone is due to"Toothpaste"For this reason, it does not have favorable results in terms of shipments, but Apple computers, in the case of a sluggish market, can win in the hemp, and the main reason why Apple can win is that it is completely out of the relationship with Intel.
16 years ago, Steve Jobs at the launch of Apple computers, a"Big white"Appearing on the stage, the man in a dust-free suit was O'Tellin, then CEO of Intel, who walked up to Jobs with a wafer with a chip.
With the warm handshake between the two, the Apple computer with Intel x86 processor was officially launched, and for many years, the PC market was completely dominated by x86 processors.
In fact, Apple's partnership with Intel was very harmonious for several years, until Steve Jobs took a fancy to a low-power x86 processor from Intel.
Jobs wanted to make a small device that could play, surf the Internet, and listen to **, and he felt that this small device could be popular, but Intel, which was in the middle of it, didn't look down on Apple's small device at all.
In the end, Intel missed the great opportunity to take the lead in the mobile internet sector, as this little device that Jobs tinkered with changed the iPhone era.
Without Intel's support, Jobs could only hope for ARM processors, and since then there has been the story of the iPhone, but no one expected that Apple would replace all computers with ARM processors, and at this moment, Intel was completely dumbfounded.
In November 2020, Apple launched the M1 processor for Mac and iPad, which is the first computer chip based on the ARM architecture launched by Apple, with a built-in 8-core CPU, integrating 4 high-performance large cores and 4 high-performance small cores.
The birth of this chip set off a wave for Apple in the personal computer market"Bloody and bloody", rewriting the history of being abandoned since Intel began.
After completely switching computing devices to the ARM camp, the performance of Apple's computers has been improved, but the power consumption has been greatly reduced, and Apple is also fully aware of the controllability of factors such as third-party instability, which will not affect the performance of the product.
What's more, the full adoption of ARM chips has also allowed the cost of Mac computers to be extremely controlled, so after this change, Apple began to reduce the ** of its main products, making the once unattainable Apple computer ** very accessible.
The most typical product is the Macmini equipped with the M2 chip, the chip is the same as the MacBookPro, but **only half of the MacBookPro, and the official price starts at 4499 yuan.
At present, on the third-party platform, the 8GB+256GB version of the Macmini is actually less than 3,000 yuan.
This kind of ** has made the x86 host uncompetitive, so Apple computers can soar into the sky, **The advantage is really obvious.
Although 8GB+256GB is not enough for productivity, in fact, many users just want to occasionally check information and watch movies**, the performance demand is not too great, and the storage space can also be expanded through the docking station.
So the beggar version of the macmini is not needed"production"It's enough for users,Less than 3000 yuan**You can get an Apple host,What else can it be on the x86 platform,It's normal for Apple computers to sell well。