Author: Wu Ming.
On December 22, the Measures for the Administration of Online Games (Draft for Solicitation of Comments) (hereinafter referred to as the "Draft for Solicitation of Comments") drafted by the National Press and Publication Administration was released to the public for comments. In response to the concerns and opinions raised by all parties, the relevant person in charge of the National Press and Publication Administration said the next day that the draft for comments is based on ensuring and promoting the prosperous and healthy development of the online game industry, and will be further revised and improved on the basis of continuing to listen to the opinions of relevant departments, enterprises, users and other parties.
The development of online games has long gone beyond the entertainment attributes, and is also related to the development of economy, science and technology, culture and other aspects and fields. The "Source Power of Super Digital Scenes: Research on Game Technology and Innovative Applications" jointly released by the China Audio-video and Digital Publishing Association and the Industrial Culture Development Center of the Ministry of Industry and Information Technology of the People's Republic of China proposes that game technology is releasing huge digital productivity and creating greater and greater social value in more and more extensive social production fields.
According to the 2023 China Game Industry Report, the output value of China's game industry exceeded 300 billion for the first time this year, and the number of users reached 66.8 billion. As a technology-driven cultural expression, Chinese games have transformed from the initial technology introduction to the current independent research and development and technology leadership, and are becoming an important platform to demonstrate the strength of independent scientific and technological innovation. With more than 20 years of prosperity and development, Chinese games are becoming cultural containers and beautiful Chinese cultural business cards in the new era, providing a unique window for players around the world to explore and experience the excellent traditional Chinese culture.
It is precisely because of the importance of online games that the National Press and Publication Administration responded to the concerns in a timely manner, and particularly emphasized that the draft for comments is "based on ensuring and promoting the prosperity and healthy development of the online game industry", in fact, it is actually to once again clarify the original intention of regulatory upgrading - to form a set of effective governance framework, make the industry more standardized, and ultimately achieve healthy development.
In fact, an important background for the issuance of the draft is that the Interim Measures for the Administration of Online Games, issued by the former Ministry of Culture in August 2010, have been repealed in 2019 due to institutional reform. In the face of the gap in the rules, the new system is more of a regulatory complement. Of course, it is also combined with the reality of the rapid development of the online game industry, and some new problems that have been exposed are targeted and targeted.
In the face of concerns from the outside world, the State Press and Publication Administration came forward in a timely manner to respond to the focus of attention from the outside world, stating that it would listen to opinions widely and further improve and revise. This open-door attitude has calmed market sentiment and helped stabilize market confidence.
It is worth mentioning that at the same time as the above-mentioned draft for comments was made public, the National Press and Publication Administration also announced the third batch of imported game versions this year, and a total of 40 games were approved. The opening of the gates for the review of imported games also shows that the management of the game industry at the policy level is by no means a simple ban, and the general direction and principle of ensuring and promoting the prosperity and healthy development of the online game industry have not changed.
Providing guidance for the standardized development of the industry is also a process of "listening to public opinion, gathering people's wisdom, and gathering people's strength". With the promotion of the orderly and healthy development of the game industry as the ultimate goal, relevant departments, enterprises, and users have the courage to express their true opinions and suggestions, and the regulatory authorities actively listen to public opinions and continuously revise and improve them, so that the "Measures for the Administration of Online Games" can be further improved and provide a stronger institutional guarantee for the development of the game industry and even the digital economy. (Wu Ming).
*: Guangming Network - ** channel.