In the past year, the image of "young people" has been frequently mentioned, discussed, spliced with various topics, and then appeared on the hot search lists of major platforms.
The picture hangs on the hot search all day long, and of course young people can't sleep.
These young people in the hot search are clear-eyed and happy to work: they like dopamine for a while, fall in love with Maillard for a while, flock to Zibo for barbecue in the summer, and then step on the train to Harbin again.
But underneath this group image, young people in the real world have a different face.
The water of life is not good, one hand is ideal, the other hand is realistic, one side is emotional and the other is rational, some people begin to try to "go beyond the traditional options, explore new answers." ”
As a result, there is a novel spectacle of young people choosing incense between going to work and being motivated, and choosing between glow and heat.
It's hard to summarize how a group of people are doing in a sentence or two, but you can glimpse some traces from the phenomena of their lives, and try to get closer to the truth.
Recently, a "2023 Alipay Annual Discovery Report" on the Alipay platform disclosed the lifestyle and propositions of tens of millions of young people in Alipay
Be a "small youth".
As "you don't manage your money, your money doesn't care about you" has become a daily routine, the way young people save money today is very different from that of the previous generation.
The way to save money is no longer limited to ** and bonds, they have developed a more intuitive way to save money, putting money into Alipay's "small purse" classified management.
People will name the "small purse" according to the purpose of the money, such as "special funds for research, travel, and star chasing", where every expense and deposit is arranged clearly.
The most basic usage is to use the "small purse" as an account book, and use different names and colors of purses to correspond to different small goals, and strive to do special funds.
Figure: Alipay purse circle.
Xiaoying, a post-00s girl, has been saving money with a small purse for a year: "A small purse is a fixed monthly salary, and there is a saving to buy a car, although I haven't saved enough, but it is also a year's persistence, and I feel a sense of accomplishment watching the numbers continue to increase!."”
Data shows that in the past year, more than 20 million "small goals" were born on Alipay's small purse, 40% of users are post-00s, and nearly half have opened the automatic saving mode.
Fancy-style punch-in, save money to socialize.
In the era when everything can be checked-in, young people can always develop a variety of check-in games, even saving money.
Some people are punching in their "little purses" for their goals, saving a sum of money for each completion of the goal, and converting the level of effort into visible numerical and quantitative results.
At the same time, I 'saved money' and took my hard-earned money to entertainment without guilt at all, which is the reward I deserve for my efforts, killing two birds with one stone. ”
A more advanced way to use it is to set a cover for the purse, create a plot, and become a "drama spirit", turning saving money into a role-playing game.
Level 10 "Zhen Scholar" will use the quotations in "The Legend of Zhen Huan" in his small purse to save money for himself to punch in and "add drama".
In order to urge myself not to spend money indiscriminately, I spent a sum of money in real life, so I gave a sum of money to the virtual Zhen Huan in my small purse, Zhen Huan spent money and I saved money, it looks outrageous, but it works, every expense has become a joke, and the money spent has been saved in another way. ”
Figure: Alipay purse circle.
Some people simply turn their small purses into prize pools and organize fans to check in and learn English together.
Figure: Alipay purse circle.
There are more and more money savings wallets with strange names, and just from the name and balance, you can see how hard everyone is working in private.
There seems to be a tacit understanding among young people who use small purses to punch in and save money, agreeing with this way of life of saving money for goals and accumulating a lot, and even becoming a social password.
Thinking about it another way, these phenomena have been created, which is also very in line with the characteristics of everyone who likes to create and sort out social personalities, but the entertainment spirit of "loving to live" is invested in the trivial matter of saving money.
In the life of i-person Ah Hui, punching in is indispensable: "Repeated life needs to create a sense of ritual and mission, Alipay may be the best free punch-in software, the sharing and punch-in of the platform will not affect the social circle of acquaintances, because it is private, it is rarely known, and it is more like a secret competition for yourself." ”
Data shows that there are more than 2 million people every month, like Ah Hui, who are silently working hard to show themselves in Alipay.
For many people, Alipay is like an old friend, and you are used to opening it every time you pay.
But on the other hand, it has already evolved a wealth of service formats, integrated into all crevices of our lives, like an arbitrary door, linked to the life scenes of millions of ordinary people.
Young people who are keen on living have no intention of stopping the excavation of it:
Last year, Da Fei learned through short ** in Alipay: "Using the time that I usually lie in bed before going to bed to spend time to improve my skills, it can be regarded as going to 'night school' to recharge my spirit." ”
20% of young users "steal" the energy of friends in the morning, noon and evening, and nearly 15 million users raise chicks with friends, which has given birth to a minimalist social network called: Are you there?Collect the energy.
Behind the frequent activities in life is the unique philosophy of the younger generation, and many seemingly playful behaviors actually hide a positive attitude towards life.
The past year will come to an end, whether it goes well or not.
In the new year, we accompany you to continue to work quietly towards your goals.
Written by: Yang Yifan.
Proofreading: Lucy.
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