The elderly eat in the Fuzhou elderly canteen. Photo by Fujian ** reporter You Qinghui.
Core Tips. A quarter of an hour, the average person needs to walk 1000 meters. Within this time and space, residents can enjoy the basic necessities of life, which is the original intention of creating a "quarter-hour convenient living circle".
In May 2021, the Ministry of Commerce and other 12 departments jointly issued the "Opinions on Promoting the Construction of a Convenient Living Circle in a Quarter of an Hour in the City" and the pilot plan, proposing to "comprehensively promote the construction of a convenient living circle in a quarter of an hour in the city".
How can this "circle" truly smooth the "microcirculation" of consumption, solve the "big problems" of life, and "circle" the happiness and sense of gain of residents?The reporter visited many places in the province for an in-depth understanding.
A happy life without going out of the "circle".
In the morning, I went downstairs to participate in the rehearsal of the folk band, at noon I went to the "Elderly Canteen and School" to eat, and in the afternoon I played chess with my neighbors. This is a day for Lin Jianqiu, a resident of the second district of Fenghu New Town, Hongshan Town, Gulou District, Fuzhou. There are also volunteers who give free haircuts to seniors every week. If needed, turn the corner to the health hut, where patients with chronic diseases can return to the clinic and prescribe medication.
These activities are concentrated in the community's 1,056-square-meter neighborhood shared space. Before the renovation, it was just a cluttered overhead layer.
Xie Shaohua was one of many residents who did not understand the specific purpose of the shared space in the neighborhood and the target of service at first, and even objected to the renovation during the renovation. "Seeing the efforts put in by the community and the neighborhood committee, as well as the actual effect of the neighborhood shared space, I want to give it a big thumbs up!Xie Shaohua said.
Shudou Elderly Canteen, Gudong Street, Fuzhou Photo by Fujian **reporter You Qinghui.
Fenghu Community is a typical "village-to-residence" community, with a permanent population of more than 120,000, in 2007, this area experienced a large-scale demolition, and now most of the residents living here are resettled. With the second district of Fenghu New Town as the center, the surrounding convenience stores, supermarkets, restaurants, hardware stores, barber shops, bank outlets and other basic security businesses are readily available, and the "quarter of an hour happiness circle" of Fenghu community benefits residents330,000 people. "Such a good living environment, I didn't dare to think in the past. Lin Jianqiu said with a smile.
As one of the first batch of pilot cities in the country to "a quarter of an hour convenient living circle", Fuzhou introduced a work plan to promote the pilot construction of the city's "a quarter of an hour convenient living circle" in October 2021, and included the construction of a convenient living circle into the city's key projects to protect people's livelihood, and included the progress of its construction work into the municipal performance appraisal, planning to build at least 10 convenient living circles every year from 2021 to 2025, and the satisfaction of residents in the pilot area will reach more than 85%.
Since the beginning of this year, in the face of the demand of the masses to enjoy diversified life services nearby, on the basis of the convenience circle, Gulou District of Fuzhou City has proposed to build 25 "quarter-hour happiness circles" that integrate "medical care, food, care, industry, business, shopping, health, learning, maintenance, and affection" and "multi-circle integration", "a quarter of an hour convenient life circle" and "a quarter of an hour happiness circle" Although the names are different, the functions are the same.
In the Shenghu Community, located in the central area of Fengze District, Quanzhou City, the reporter also found a thick smoke and fireworks.
From the south gate of the Shenghu community to the main street Fengze Street, there are several small shops with keys, changing clothes, and selling farm vegetables at the door, which are only a few square meters, but they greatly increase the convenience of residents' lives.
A short walk from the community to Fengze Street, there are two chain convenience supermarkets of Yongxiang and Yuanchu Food, a seafood supermarket, two barber shops and a large pharmacy within 100 meters of the street. "If it's raining, many businesses here will prepare umbrellas and other utensils for residentsThe supermarket staff saw that we were old and had a hard time taking things, and as long as we were not busy, they would take the initiative to help send us upstairs, which was very heartwarming. An elderly man living in the Holy Lake community enthusiastically introduced to reporters.
A wide variety of "small shops" that bite each other like gears together form a large territory for the convenience of residents.
Bring in" service is also intimate. In June this year, under the guidance of the Quanzhou Municipal Bureau of Commerce and other departments, relying on the service platform of the "Party Building +" Neighborhood Center of Shenghu Community, nearly 20 housekeeping enterprises entered the community to bring practical housekeeping skills demonstrations such as baby care and cleaning and convenient services such as household appliance cleaning to residents, popularizing new concepts and new knowledge of housekeeping services to residents, and creating a new space for service docking. This kind of service platform is another way to present the "quarter-hour convenient life circle".
Through centralized display and docking, several housekeeping enterprises have now officially entered the community, with the station, the sense of trust between the two sides of the housekeeping service is stronger, and it can better ensure the convenience and effective supply of housekeeping services. Li Yinyin, Secretary of the Party Committee and Director of the Neighborhood Committee of Shenghu Community, introduced.
The elderly man selects dishes in the Shudou elderly canteen in Gudong Street, Fuzhou. Photo by Fujian ** reporter You Qinghui.
In recent years, the pace of urban renewal has accelerated, people's consumption level has improved, especially in the core area business district and regional business district, the level of modernization has been significantly improvedHowever, at the same time, the construction of a convenient living circle for community residents is relatively lagging behind, and there are still shortcomings such as uneven distribution of outlets, old facilities, unbalanced and insufficient development of new formats, new technologies and new models.
Studies have shown that the average urban resident spends about 75% of their time in the community, and it is expected that by 2035, about 70% of China's population will live in urban communities. Urban communities will increasingly become the basic unit for providing basic social public services and carrying out grassroots governance, and will increasingly become the basic scene for the broad masses of people to achieve a better life.
In this context, in May 2021, the Ministry of Commerce and 12 other departments jointly issued the "Opinions on Promoting the Construction of a Convenient Living Circle in the City within a Quarter of an Hour", proposing to build a multi-format community business district that can meet the basic consumption and quality consumption of daily life within a 15-minute walk of residents.
After more than two years of pilots, in July this year, the Ministry of Commerce and other 13 departments studied and formulated the "Three-year Action Plan for Comprehensively Promoting the Construction of a Quarter-Hour Convenient Living Circle in Cities (2023-2025)", proposing to build the "Quarter-Hour Convenient Living Circle" into an important carrier to protect and improve people's livelihood, recover and expand consumption. The plan is clear, and efforts should be made to transform the residents' "demand list" into a "satisfaction list" of "a quarter of an hour convenient living circle".
A "circle" and a policy, and a "circle" is distinctive.
The city's "quarter-hour convenient life circle" is born along with the development of community commerce, connecting community residents at one end and many small and micro enterprises and individual industrial and commercial households at the other, which is the "capillary" connecting the economic and social microcirculation.
Professor Xu Anxin, executive vice president of Fujian Wholesale and Retail Industry Association, analyzed that due to the different degrees of development in various places, the Ministry of Commerce proposed "six ones", that is, the development of "one store and one morning" (convenience stores, breakfast shops), and the completion of "one dish and one repair" (vegetable farms, small repairs and small repair services). From the perspective of Fujian's original foundation, the development of convenience stores, pharmacies, restaurants and other formats is relatively mature. For example, in the "2023 China Urban Convenience Store Development Index", Xiamen has ranked first in the country for four consecutive yearsFuzhou has the reputation of "small catering capital" in the national catering market, and there are countless small restaurant chain brands incubated every year. **Departments can increase positive guidance and incentives.
But there are other needs that should not be overlooked. For example, the services proposed in the action plan (elderly care and childcare) are increasingly becoming a rigid need for community residents.
What is lacking makes up for what is weak, and what is weak and strong.
To create a "quarter-hour convenient living circle", the key is to adapt measures to local conditions, combine the characteristics and advantages of the region, and twist all the forces into a rope, make a fuss around the needs of residents, and make the "life circle" more distinctive.
In order to improve the function of "a quarter of an hour convenient living circle", Fuzhou City guides social forces to participate in preschool education to solve the problem of difficulty in enrolling children aged 0 to 3 in various communities. Recently, the New Star Nursery School (Dongjie Park) located in Dongjiekou, Fuzhou City, was officially opened, which is the second nursery school in Gulou District. Photo by Fujian ** reporter You Qinghui.
There are well-known public and private schools such as Quanzhou Experimental Middle School, Fengze District No. 2 Real Primary School, and Shenghu Kindergarten in the jurisdiction of Shenghu Community, and it is very convenient for residents to pick up and drop off school-age children. Surrounded by schools, the community strives to build the brand of "Scholarly Sacred Lake", which not only has "one-stop" educational resources from kindergarten to middle school, but also has relatively complete childcare facilities and rich classrooms for the elderly.
One Thursday morning, walking into the senior school located in the "Party Building +" neighborhood center of Shenghu Community, more than 20 seniors were singing in unison under the command of the teacher in the ongoing chorus class. They looked attentive, some of them were still beating the beat, and the song of the day was "Our Common Home".
Usually it takes about 10 minutes to send my grandson to school, and I just come to class after sending my child to learn calligraphy, opera, painting, ......The curriculum is rich. After class here, I just went to pick up my children from school, and my life was very fulfilling. Resident Li Minjie said.
Li Yinyin introduced that the residents of the community generally have high humanistic quality and attach importance to spiritual needs. From the initial establishment of the interest group to the development of Quanzhou Community College Shenghu Elderly Teaching Demonstration Site, the teachers are now more professional, offering 17 courses. The goal of inviting excellent teachers into the "doorstep" school is not only to make it convenient, but also to pay attention to the quality of the curriculum, so that residents can learn, learn, and succeed.
In Li Yinyin's view, Quanzhou, the "World Heritage City", is not only full of historical charm, but also full of fireworks in the world. The "quarter-hour convenient life circle" related to people's livelihood is also a vivid footnote to Quanzhou City's "seeing people, seeing things, and seeing life".
Coincidentally. In recent years, many education sectors such as childcare, kindergarten, trusteeship, and community children's palace have been implemented one after another. A children's growth service station has also been built in the neighborhood shared space, so that parents can take their babies with peace of mind without leaving the community.
The introduction of resources is inseparable from Fuzhou Runlou Education Technology Group, a subsidiary of Fuzhou Gulou State Investment Corporation
Lin Lin, general manager of Runlou Education Technology Group, introduced that taking childcare institutions as an example, combined with the actual situation of many preschool children in the jurisdiction, Fenghu Community introduced Gulou SDIC Little Jasmine Childcare Service Institution to provide a flexible and diverse childcare service supply system for 6-month-old and 36-month-old infants. In addition to full-day care, there are also pre-day care, half-day care, and temporary care to meet the diverse needs of families. With the support of the community, the cost of renting the space is low, and the largest expenditure of childcare institutions at present comes from teachers' salaries. "On the premise of ensuring quality, leaving a meager profit margin, the agency fee has a certain advantage over the market price, and parents are still very welcome. ”
Through the visit, Lin Lin found that in fact, many communities have idle sites, but the community itself has a lot of transactional work. In the face of residents' needs, how to revitalize idle assets through third-party forces, and serve residents and communities through low-cost fees?"Combined with the construction of the 'Happiness Circle' that is currently being implemented in Gulou District, I think we can still have more room for infiltration. She said.
The model drives more communities to "get out of the circle".
A larger-scale "Quarter of an Hour Happiness Circle" model project is being built - the appearance of the "Shudou Happiness Lane" community complex, jointly built by Gudong Street in Gulou District, Fuzhou City and Gulou District SDIC Group, aiming to innovate a new service model of "Quarter of an Hour Convenient Life Circle" for community residents, is gradually becoming clear.
Near noon, the elderly canteen on the first floor of the "Shudou Happiness Lane" in the Shuxiang Hongqiang New Garden on Pingtung Road in Fuzhou welcomed the citizens who came to dine one after another. In the rising heat, chain catering brands such as Baolongxian, Shanyuan Canteen, and Qingkouqing are stationed in the form of stalls, and the brightly colored dining area is equipped with dining chairs with armrests and exclusive dining seats for the elderly. It is open to all citizens from 6:30 a.m. to 10 p.m., and the elderly can enjoy special benefits.
In order to further facilitate the lives of community residents, the "2023 National Quarter Hour Convenient Life Festival" organized by the Ministry of Commerce is in full swing. During the life festival, a series of convenient service theme activities were organized to "circle" the urban happiness experience, and the creation of "a quarter of an hour convenient life circle" in various places is making people's daily life more efficient and convenient. Xinhua News Agency.
Liu Haibo, general manager of One Quarter Hour City Operation Company, a subsidiary of Gulou State Investment Corporation, who is responsible for the operation of the project, introduced that the elderly canteen adopts a partnership model, and the company, as the main operating body, is not only responsible for the preliminary decoration planning and design, external promotion, but also responsible for the follow-up quality control and on-site management of the restaurant. The venue is provided by the community free of charge, and does not collect rent from the settled catering businesses, but adopts a turnover slot. The latter is only responsible for dispatching operating staff and stall production, focusing on providing better products and services.
Why did you choose to open it to all citizens?Liu Haibo explained that this can attract more customers and ensure a certain profit margin, so as to improve the sustainability of the project, and the elderly are still the ultimate beneficiaries.
Due to the close proximity to primary and secondary schools, the project.
The third, fourth and fifth floors are planned for education-related businesses, which are also operated by Runlou Education.
Liu Haibo introduced that in addition to the offline building, the online platform relies on the Gulou Happiness Pass applet to provide various convenient services such as community**, elderly care, housekeeping, and home appliance maintenance.
At present, "Shudou Happiness Lane" is still recruiting partners, and will mature one and open one, and continue to enrich the form of convenience for the people. "This is also a new format for our company, and we want to create a replicable model that everyone knows that happiness is tangible. Liu Haibo said that, of course, each community is actually different, and differentiated development ideas must be formulated.
According to data released by the Provincial Department of Commerce earlier this month, the province has built 196 "quarter-hour convenient living circles", including 167 in Fuzhou, 23 in Xiamen and 6 in Quanzhou.
Among the cities that are not included in the national pilot projects, Zhangzhou City, Putian City, and Longyan City are actively integrating business development funds, promoting community business innovation, management innovation, and service innovation, and supporting communities to carry out diversified transformation and upgradingSanming City, Nanping City, Ningde City, and Pingtan Comprehensive Experimental Zone have also further optimized the business environment, coordinated the development of comprehensive community service facilities, coordinated development with community commercial outlets, and vigorously organized the construction of a convenient living circle.
For the promotion of the construction of "a quarter of an hour convenient living circle", Xu Anxin believes that it is necessary not only to play the leading and leading role of the first planning, but also to fully mobilize the enthusiasm of the market and society and other subjects to form a pattern of co-construction, co-governance and sharing.
Xu Anxin suggested that commercial facilities should be reasonably planned, community commerce should be vigorously developed, and the necessary carriers should be provided for the development of stores in the convenient living circle, and space should be provided for the development of stores in the convenient living circle in accordance with the principles of balance and convenienceAdhere to the integration of work and life, and lay out a number of leisure and entertainment, education and training, medical and health, beauty salons and other life service characteristic shops in the industrial agglomeration area. At the same time, it is supplemented by Fujian characteristic formats such as chain small restaurants, housekeeping trusteeship, and public teahouses to improve the quality of commercial formats in the convenient living circle.
At present, the "Three-year Action Work Plan for Comprehensively Promoting the Construction of a Convenient Urban Living Circle in Fujian Province (2023-2025)" is being formulated. By 2025, our province is expected to achieve more than 80% of the urban community "a quarter of an hour convenient living circle" coverage. Hundreds of cities, thousands of circles, and thousands of enterprises are linked, and a better life can be "out of the circle" without going out of the "circle".