Micro-short playsThe market is changingAccording to the Detaven report, the number of new micro-short dramas launched in the first half of this year has exceeded the total number of last year, which is amazing, but this speed has also brought problems such as uneven quality and serious homogenization of micro-short dramas. But the market has already changed. For example, the micro-short drama "False Face" is known as "B-level cost, A-level production", and its wonderful plot and fast pace have won the recognition of the audience, with a Douban score of more than 7 points, for example, as a derivative micro-short drama of "Tang Dynasty Legends", "Su Wuming from the Tang Dynasty" is comparable to long dramas in terms of casting, shooting level and service. Zifan, the short drama producer of Huace Film and Television, said: "Before the competent authorities' rectification policy on micro-short dramas came out last month, the market had actually given a direction, and some high-quality content began to run out in the market. At this time, with the guidance of policies, the transition period of micro-short dramas will be accelerated. "With the changes in the market demand of micro-short drama users, the addition of more professional institutions, the guidance of policies, and the follow-up and governance of major platforms such as Douyin, the micro-short drama market will also usher in order reconstruction. Micro-short playsFuture trends in the marketWhen the market ushers in a change, micro-short dramas are facing a comprehensive upgrade from production to distribution. And its general trend is to move towards high-quality, artistic, vertical and IP. The content is artistic and the value is diversified.
Film is known as the seventh art, and the essence of micro-short dramas is also film and television, and in the final analysis, it depends on content and artistry to win. Excellent micro-short dramas are not only the transmitters of emotional value, but also the social value behind the work. For example, "My Way Home is Windy", a short drama co-produced by Huace Film and Douyin, tells the story of a white-collar worker who returns to his hometown and explores his self-worth, which cuts into the current mood of people fleeing from Beijing, Shanghai and Guangzhou. In addition to the emotion, the micro-short drama also found a special performance element - intangible cultural heritage, the protagonist got to know the inheritors of intangible cultural heritage food in the story, and expressed his respect for traditional culture through the intangible cultural heritage food that young people are interested in, reflecting the side of social value. When preparing for filming, "My Way Home" chose Chengdu, Leshan, and Mount Emei in Sichuan as filming locations to increase the authenticity of the story and the richness of regional culture. When talking about the artistry of film and television dramas, Wood, the project leader of "Little Nyonya at the End of the World", believesThe long drama is "scrutinizing", it is to look at other people's stories and other people's lives, to examine myself, and the micro-short drama is "staring", the user looks intently at the people in the mobile phone, like **chatting, staring at each other's interpretation, staring at each other's emotional expression. 
The ideal micro-short drama should have both the "gaze" effect of stimulating emotions and the "scrutiny" effect of obtaining deep value. For example, the "Stay-at-home Husband Training Program" shows the struggle between traditional gender roles and modern societal expectations by focusing on the daily life of a stay-at-home husband. Through the detailed emotional depiction in the play, such as the protagonist's difficulty in dealing with family chores and the communication barrier with his spouse, the audience focuses on the emotional expression of the characters and reflects the role of "gaze". From the perspective of "scrutiny", the theme of the play will lead the audience to think about deeper social issues, such as gender equality, family responsibilities and personal choices. The production is professional and high-quality.
As mentioned above, from the perspective of users, the market has been looking forward to high-quality dramas, driven by demand, a large number of professional film and television institutions are entering the micro-short drama market, Chinese **, Huace Film and Television, Mango Supermedia, Huayi Brothers, Ningmeng Film and Television, Changxin Media have decided to deploy Douyin to increase investment in micro-short dramas.
The entry of these professional institutions into the market not only means more adequate funds and resources, but more importantly, brings stricter production standards and quality control. For example, Huace Film and Television has built a team of more than 10 people in terms of team configuration of micro-short dramas, including a screenwriting team, a production team, a writing and directing team, an editing team and an operation team. The micro-short drama "My Way Home", which they will jointly launch with Douyin, has set high standards in the selection of directors and actors, and in the polishing of the script, four or five drafts have been optimized by mature screenwriters before finally confirming the script that can be prepared on the ground. For example, "Su Wuming from the Tang Dynasty", jointly produced by Changxin Media and Douyin, integrates historical and modern elements in the script and plot, and shows unique creativity and novel narrative techniques by placing ancient characters in a modern environmentIn terms of production, the play pays attention to details, whether it is costumes, props or scene design, it strives to restore the style of the Tang Dynasty and shows a high level of visual effectsIn terms of the lineup, director Bai Shan, actors Yang Zhigang, Gao Siwen, etc. are all professional actors who starred in "Tang Dynasty Legends". "No matter whatMicro-short playsis still a long drama, our requirements for film and television content are unified, and we don't say that it is finally outputportIt's not the big screen, so let's lower our requirementsThisIt is also a respect for the audienceFang Yijia, vice president of Bad Monkey Pictures and head of the series, said when talking about this issue. These professional institutions will undoubtedly use their experience and professional capabilities in the traditional film and television industry to raise the overall level of micro-short dramas. The support of content platforms has also greatly promoted the quality of micro-short dramas, for example, Douyin has previously launched the "Drama Gravity Plan" to help creators create high-quality micro-short dramas. At present, more than 300 institutions have participated in the production of micro-short dramas on Douyin, and at the end of the year, the sci-fi suspense micro-short drama "Seven Two People's Life", the first spy war-themed micro-short drama "Autumn Cicada", and the movie IP-derived micro-short drama "Assassination of ** Home" will be launched. When there are more and more high-quality micro-short dramas in the market, the audience's choice will naturally be better. The subject matter is rich and the genre is vertical.
Previously, the theme of micro-short dramas was dominated by cool dramas such as boss love and time travel, and the core reason is that this kind of drama meets the audience's demand for instant entertainment with fast-paced plots and simple and direct emotions, and has been verified by the market.
But this is not to say that there is no market for themes other than cool dramas, just because micro-short dramas are currently in the early stage, and there are not enough micro-short dramas with richer themes. Fang Yijia thinksThe reason why "brainless cool dramas" are popular now is not that the audience has low taste, but that consumers have no choice, and the current market only provides them with cool dramas, and there are no more choices. When the number of micro-short dramas with rich themes comes up, the micro-short drama market will definitely usher in changes. Fang Yijia's Bad Monkey Pictures is currently preparing to cooperate with Douyin for the spin-off of "All or Nothing", this micro-short drama belongs to the suspense theme, which is also the type of realistic theme that Bad Monkey has always been good at. This year, "Goddess Hotel", which is more popular on Douyin, is a micro-short drama that integrates suspense and fantasy elements, it tells a story that takes place in a mysterious hotel, and it shows the characteristics of this theme in the following aspects: The setting of the scene: with a hotel as the background, it skillfully interweaves reality and surreal elements, creating a unique space that is both modern and contains mysterious power. Psychedelic story: The strange wishes of the guests and the hidden secrets of the hotel are intertwined with an intricate story line full of suspense. Profound theme: Although it is ostensibly a fantasy story about the fulfillment of wishes, it actually shows the relationship between wishes and costs, choices and consequences, and provokes the audience to think. Rich visual effects: Combining suspense and fantasy elements, the show has put a lot of effort into the visual effects, enhancing the appeal of the story through exquisite graphics and special effects. With the enrichment of the genre of micro-short dramas, vertical institutions focusing on specific genres and fields will become an important force in the micro-short drama market, and suspense, crime, and animation themes can find niche audiences on major platforms. The process of verticalization also means that every step of the process, from production to commercialization, can be carried out around a specific audience. The production team can develop a precise content strategy for the target group, and the brand can also carry out more precise marketing. This will make the return of the vertical micro-short drama more stable. IP-based content.
In movies and long dramas, high-quality IP can create lasting value, and the future of micro-short dramas also has this trend. Long dramas can extend with micro-short dramas, the rich stories of long dramas provide content resources for micro-short dramas, and the innovation of micro-short dramas can bring new vitality to long dramas. Like the micro-short dramas mentioned above, "Su Wuming from the Tang Dynasty" is a derivative of the drama "Tang Dynasty Legends", "Goddess Hotel" is a spin-off of "Nanyang Daughter's Love", in addition, a series of popular film and television dramas such as "Assassination of ** Family" and "Lion Boy" are also in preparation. These micro-short dramas, by creating the same worldview as the original work, simplify the audience's understanding of the IP characters and background world, satisfy the curiosity and expectations of drama fans, and also create a new incremental market. For film and television institutions, developing and deepening their own micro-short drama IP has become a strategic trend. By creating and maintaining unique story worlds, production agencies can constantly develop new content. Such a strategy can help organizations keep their content fresh and engaging in a competitive market. As Wood said in an interview: ".The ultimate goal of film and television companies entering the micro-short drama is IP development. 
Conclusion:Micro-short playsBoutique is an inevitable trendThe future of micro-short dramas will inevitably point to high-quality production, which does not simply mean big productions or excellent casts, but refers to the fact that the entire industry must pay more attention to the depth of content, the dissemination of stories and the value of culture. The high-quality of micro-short dramas will prompt creators to dig deeper into the connotation behind the story, so that each work is not just a brief visual experience, but an unforgettable emotional journey and value journey. It's a challenge for creators and an opportunity for the industry as a whole. High-quality micro-short dramas can attract a wider range of audiences, especially those who have a higher demand for high-quality content, which will bring more audience base and market potential to the industry. With the improvement of content quality, micro-short dramas will also provide more business opportunities for production companies, investors and advertisers, such as brand collaboration, derivative product development, etc. In the future, the micro-short drama market will no longer be just a competition ground for traffic, but a stage for content quality and creativity.