In the face of cliff-like cooling, many citizens feel that "winter has fallen overnight". The reporter visited the major shopping malls in Xuhui and found that all kinds of warm products have been put on the shelves and are favored by consumers.
In a supermarket on Tianyaoqiao Road, the reporter found that the supermarket placed warm and cold products such as heaters, electric blankets and thermal underwear in a conspicuous position, attracting many consumers. "The electric blanket at home has been used for several years, and when it cooled down in the past two days, I will buy another one. A citizen who was buying an electric blanket told reporters that the electric blankets in the supermarket ranged from more than 100 yuan to more than 300 yuan, which was moderate.
In the jewelry department store, the reporter saw that warm baby products such as "warm body stickers", "warm stomach stickers" and "hand warmers" were placed in a conspicuous position. In recent years, the warm baby has been used by many citizens as an artifact to keep out the cold. However, when using baby warmers, you should pay attention to safety to prevent low temperature burns.
In addition to offline procurement of cold-proof items, online orders and real-time procurement of cold-proof products locally are becoming a new choice for young people to keep warm. According to data from the retail platform Meituan, since December, the sales volume of local cold and warm products has been substantial**, the order volume of four-piece bedding sets has increased by 136% compared with the same period last year, and the order volume of quilts has increased by 181% year-on-year. In addition, the number of orders for the purchase of thermal underwear, autumn clothes and pants through takeaway increased by more than 4 times year-on-year, and the number of orders for hot water bottles increased by 18 times, the order volume of toilet seat cushions also increased by 1 year-on-year4 times.
The cold wave is coming, and the young "shovel officers" do not forget to prepare cold supplies for their pets. According to Meituan data, the order volume of cat litters increased by 115% year-on-year, and the instant retail orders for pet warm products such as pet electric blankets, pet thickened mats, pet blankets, and warm vests all increased by more than 100% year-on-year. Young people who "buy everything with takeaway" are even Xi to "order takeout" for pets.
In the past two days, the temperature has dropped suddenly, and the sales of quilts and small household appliances heating supplies that have increased the stock of stores are good, and pet heating products are also selling well. According to the person in charge of the Meituan site in Xuhui, in the past, local consumers would buy warm products on traditional e-commerce platforms, but they had to wait for about 3 days to receive the goods, but now instant retail is emerging, and "online ordering, 30-minute delivery" has become an important choice for young people to shop.
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Editor: Chen Siyi.
Proofreading: Geng Jieyu.
*Please indicate that it is from the official account of Shanghai Xuhui.