Recently, a sauerkraut product endorsed by Andy Lau has caused widespread controversy. Some netizens questioned him as a celebrity endorser of food brands, arguing that he lacked the relevant expertise and did not have the ability to judge the quality of food. The company issued a statement in response to the dispute, explaining the reasons behind it.
Andy lau. First of all, the company explained that the choice of Andy Lau as the spokesperson was not only based on commercial considerations, but also based on the compatibility between his good image in society and the brand image. As a first-class celebrity spokesperson in Asia, Andy Lau has a wide range of influence and can bring more sales growth to product brands. At the same time, his consistent high-quality and positive energy image can also bring a good word-of-mouth effect to the enterprise.
Secondly, the company explained that Andy Lau himself was not completely devoid of food-related experience and knowledge. As an internationally renowned star, his years of publicity and endorsement experience have given him a certain understanding and awareness of food quality and hygiene. Although he is not a professional food appraiser, his role is to add a unique presence and influence to the product, attracting more consumers' attention and purchase intentions.
Andy lau. In addition, the company also said that it went through a series of screening and inspections before signing the contract to ensure that the products endorsed by Andy Lau meet the relevant quality standards and food safety requirements. The company strictly controls the compliance of the selection of spokespersons, and actively cooperates with relevant departments to ensure the quality, health and safety of products.
The company also emphasized that choosing celebrity endorsements is actually a common marketing method, and Andy Lau is not the only one to endorse food products. Through celebrity endorsements, companies can combine brand and influence to better promote products and open up markets. Andy Lau is just one of the spokespersons, and the company will continue to introduce more marketing tools and strategies to meet the needs of different consumers.
The Company understands and respects the opinions of consumers in the event of a dispute. They are willing to accept supervision and suggestions, continuously improve product quality, and strengthen communication and interaction with consumers. At the same time, the company also calls on consumers to treat celebrity endorsements and product promotion rationally, not only relying on the power of spokespersons to choose products, but also to pay attention to the quality and safety of the products themselves.
Andy lau. In general, the controversy caused by Andy Lau's endorsement of sauerkraut is actually a kind of questioning and criticism of celebrity endorsements. In explaining the reasons behind this, the company emphasizes the influence and popularity of the spokesperson, while also emphasizing the quality and safety of the product. As a common marketing method, celebrity endorsement undoubtedly plays an active role in conveying product information and increasing brand popularity to consumers. However, consumers also need to be rational, not only looking at the spokesperson, but also paying attention to the quality and safety of the product itself.