In order to reverse the decline in computer sales, Apple may release new iPad and Mac products next spring, hoping to revive demand next year with new models.
On Wednesday, December 6, Eastern time, **, citing sources familiar with the matter, Apple is preparing to release a new generation of iPad Air, iPad Pro and MacBook Air early next year. For the first time, iPad Air will be available in two sizes, both Wi-Fi only and cellular. Larger size iPad Air Pro about 129 inches, it will have an OLED display.
The iPad Air Pro is about the same size as the iPad Pro, but it will be a few hundred dollars cheaper than the latter's**. **Think, this is similar to Apple's strategy for the MacBook Air and MacBook Pro, offering more product options at different price points.
* The iPad Pro will have the biggest changes to the product since it came out in 2018. **The highest storage capacity version may cost up to $2,000. Apple is also preparing to launch an upgraded third-generation Apple Pencil and a new keyboard, the Magic Keyboard accessory, which will be available with the iPad Pro**. **The keyboard has a stronger aluminum frame that will make the iPad Pro look more like a laptop.
* The MacBook Air will have an upgraded chip with a faster new generation M3 chip, which will be available in two sizes, 13-inch and 15-inch.
Last month** said that Apple is working on 13-inch and 15-inch MacBook Air, both of which are scheduled to be released in the first half of next year. They are powered by an M3 chip, which is the same number of CPU and GPU cores as the M2 chip used in current Macs.
The iPad and accessories are expected to be launched around the end of March next year, along with the launch of a new version of the operating system, iPadOS 17., people familiar with the matter said on Wednesday4。Mac and related operating systems: macOS 143 Develop together, but the software may be updated in late January or February next year, and the hardware may not ship until March.
In addition to computers, Apple also plans to release a mixed reality headset Vision Pro early next year. In addition, Apple is developing a new version of the Apple Watch smartwatch with blood pressure sensing, and both it and the updated iPad Mini will be unveiled later next year, and next year there will be a new version of the iPad, a larger high-end iPhone, and a low-to-mid-range AirPad with added USB-C ports.
This is the first year that Apple has not released a new iPad product. According to the financial report released last month, in the third quarter of this year, Apple's operating income of other hardware products except for the iPhone declined. Among them, Mac computers, which account for 10% of the total revenue, have 76100 million US dollars, far less than expected, a sharp drop of 33 year-on-year8%, accounting for 72% of iPad tablets earn 64$400 million, higher than the expected 60700 million US dollars, but the year-on-year decline reached 102%。In the third quarter, Apple's fourth fiscal quarter of fiscal 2023, Macs and iPads together contributed 157% of revenue. As of the quarter, iPad revenue fell year-over-year in seven of the last eight quarters, Mac revenue fell for four consecutive quarters, and fell year-over-year for the fifth of six quarters.
Revenues from services including the App Store, Audio and Streaming reached 223100 million US dollars, a year-on-year increase of 163%, which accounts for a quarter of Apple's total revenue, has far exceeded the proportion of Mac and iPad revenue.