First, following Hongmeng 2After the launch of version 0, the market share of Huawei's Hongmeng system has not reached the expected 16% life and death line. However, in the second quarter of 2023, although HarmonyOS's share is only 8%, with the launch of the Huawei Mate60 series of mobile phones, Huawei's mobile phone market share began to grow steadily. By November, Huawei's share of mobile phones had exceeded 14 percent, just two percentage points short of the 16 percent target. Recent data shows that the share of Huawei phones has exceeded 16%.
Since the release of Huawei's HarmonyOS operating system, it has been facing the challenge of getting rid of the Android ecosystem. With the joint efforts of various technologies and applications, Huawei's HarmonyOS system has finally made a phased breakthrough. Although the start was not smooth, Huawei did not give up, and they set a clear goal: the HarmonyOS system must first reach 16% market share before it can survive. This goal is of great relevance, because any operating system in the world must exceed 16% of the market share if it wants to survive in the fierce market competition. Only by going beyond this line of life and death can we attract more machine manufacturers, software vendors, application service providers and users to join, and finally create a complete ecosystem.
However, achieving this goal is not an easy task. Due to a series of crackdowns on Huawei mobile phones, Honor was spun off, and Huawei's mobile phone shipments fell sharply, and it was unable to maintain a 16% market share for a time. According to the data, by the end of the second quarter of 2023, HarmonyOS will have a share of only 8% in the domestic market and 2% in the global market, which is far from the target of 16%.
However, in the third quarter, the launch of the Huawei Mate60 series of mobile phones had a positive impact on the market share of Huawei mobile phones. Huawei's share of mobile phones began to grow gradually, surpassing 14% in November. This also means that the share of the HarmonyOS system also exceeds 14%, which is only two percentage points away from the life and death line of 16%.
Recent situations show that Huawei's mobile phone market share has successfully exceeded 16%. With the release of the nova 12 series, Huawei not only occupies a place in the high-end market, but also covers the mid-range market. It is foreseeable that Huawei's mobile phone market share will further increase in the future. With the return of Kirin chips and the popularization of 5G technology, the share of Huawei's mobile phones will continue to rise by 2024. In addition, all of Huawei's new mobile phones will use the HarmonyOS system, which means that the share of the HarmonyOS system will also increase.
In addition to the increase in market share, Huawei's HarmonyOS system is also supported by more application developers. According to statistics, more than 400 application vendors have expressed their intention to join the HarmonyOS camp and plan to develop HarmonyOS dedicated applications. This also provides a strong support for the development of the HarmonyOS system, making it gradually become an operating system with a complete ecosystem.
With the development of Huawei's Hongmeng system, Huawei's mobile phone market share has gradually increased, successfully breaking through the 16% life and death line. As a new operating system, HarmonyOS has attracted more and more users and developers to join by having a more open and free ecosystem. Huawei has not only innovated at the technical level, but also made great efforts in marketing and ecosystem construction. In particular, the continuous launch and marketing of Huawei mobile phones have provided strong support for the development of the HarmonyOS system. In the future, with the further increase of Huawei's mobile phone market share and the improvement of the HarmonyOS system, Huawei will be able to create an independent and stable ecosystem and achieve greater influence in the global market.
The success of Huawei's Hongmeng system has broken through the line of life and death, and it has also brought inspiration to other mobile phone manufacturers. The market is highly competitive, and the operating system is undoubtedly a key factor. Only by having a better operating system can we attract more users and developers. At the same time, the construction of a complete ecological environment is also a point that cannot be ignored. Only by integrating various resources and forming a strong ecosystem can we ensure the long-term development of the operating system and the continuous satisfaction of users. The successful experience of Huawei's HarmonyOS system provides us with a good reference, which is of great significance for the ecological construction of the entire mobile phone industry.