Yellow River News Network Changzhi News:Changzi Rural Commercial Bank has firmly established the business philosophy of "customer-oriented, service-oriented", based on the hall position, extended service tentacles, continuously optimized and improved financial services, and strived to improve the coverage of marketing services, which has effectively promoted the steady improvement of the efficiency of outlets.
Based on the hall, a number of services are in full bloom. The Southwest Cheng Sub-branch has optimized the functional zoning of the hall and set up the "Learning from Lei Feng Volunteer Service Station" and "Love Station", which are equipped with convenient facilities such as microwave ovens, water dispensers, charging equipment, first-aid kits, rain gear, etc., which effectively demonstrate humanistic careDuring the peak period of passenger flow, the lobby manager organized and carried out the hall micro-salon in a timely manner to promote the recent hot-selling loan products, and transformed the blank time period for customers queuing up for business into a colorful marketing service period. In order to ensure the accuracy of financial services, Southwest Cheng Sub-branch continues to expand its marketing service position, go deep into merchants, enterprises, village committees, schools, hospitals and other places in the jurisdiction, vigorously promote deposit activities and loan products, deepen the stickiness with customers, and lay a solid foundation for deepening cooperation and mutual benefit and win-win in the future.
Facing the howling cold wind, the Setou sub-branch launched a publicity and marketing campaign with the theme of "Good Start in the First Quarter". The target of this event is mainly for shops on the street. At each household, the relationship manager will introduce the bank's opening activities and the advantages of various loans to the customers in detail, such as the "code loan" launched for "Jinxiang e-payment" merchants to enjoy low interest rates, and the points exchange activities during the good start. It also combines its own service characteristics and product characteristics to publicize various anti-fraud knowledge according to local conditions. We visited door to door, although it was more than ten degrees below zero, the passion for work became more and more high, and we gave back to customers with a more sincere service attitude and professional knowledge, so that they could feel the enthusiasm and professionalism of the Setou branch. On the same day, with the joint efforts of everyone, a total of 10 credit card customers, 5 loan customers, and many customers were interested in redeeming points for gifts and made an appointment for New Year's Day.
The Jucun branch has been arranged with a hall. When customers come to the outlets, they can see the banners of the bank's deposit and loan products, and when customers enter the hall, they can see the brochures and wishing trees of the bank's financial products, and strengthen the interaction with customers through the detailed introduction of the products by the lobby manager. Not only that, but also in addition to the busy business, the elite forces were organized to go into the village to publicize, and at the same time send the New Year's blessings to thousands of households.
Songcun sub-branch did a good job of creating a "good start" hall atmosphere in advance. Closely following the theme of the event, with the "dragon" element and red as the main tone, dress up the hall, combined with its own reality, through the construction of marketing activity areas, the production of fluorescent display boards and other forms, the layout and decoration of the characteristic hall, to create a warm and warm festival atmosphere, and constantly improve the customer service experience and hall marketing efficiency. (Li Tong).
Editor: Li Qian.