The Xiaomi car launch event is underway, and we can't help but ask: is the similar design of the Xiaomi Su7 and the Porsche Taycan purely coincidental, or is it intentional?
Looking at the side design of the two cars, there are indeed similarities in the cockpit curve, front and rear wheel eyebrows, and the proportion of the whole vehicle, but the main difference seems to be only in the light cluster. Perhaps this similarity is intentional on the part of Xiaomi
Initially, it borrowed from the design solutions of mature models to secure more orders. In the field of electric vehicles, homogeneous design may become the general trend
Because the design scheme of reducing the drag coefficient is basically the same between different models. Electric vehicles are likely to look more and more like each other in the future, also because the capacity of the battery limits the increase in range. Therefore,
This trend of homogenization of appearance may become an inevitable choice for electric vehicle design. Does the homogenization of vehicle exterior design make you question the future of the automotive industry?
Looking at the side design of these vehicles, do you notice that they are almost identical?Whether it is a liftback tailgate or a fastback design, the overall style of these models is basically the same
This design concept effectively reduces the drag coefficient. This design is so popular that many car companies have to adopt it as well, resulting in a homogeneous vehicle appearance. However, the more serious problem is
This homogenization also brings about the homogenization of vehicle performance, and even the cheapening of performance. With the development of vehicle electrification, vehicles may gradually lose their additional attributes and return to their use attributes
Eventually, we entered the era of car sharing. The Xiaomi Mi Su7 is just one example of the phenomenon of form homogenization, and it is not difficult to understand why it is similar to Porsche. After all,
There aren't many brands that build sporty high-performance four-door cars, and they've been working to reduce the drag coefficient of their vehicles. Today's electric vehicles sink the once high-end design concept into ordinary vehicles
That's why we feel the atmosphere of "imitation and borrowing". What exactly is the direction of the automotive industry?What are the hidden problems behind the phenomenon of shape homogenization and performance homogenization?
These are all issues that we need to think about in depth.