In October this year, Changan Automobile issued an announcement saying that Tan Benhong no longer served as executive vice president due to work changes, and still served in the company, serving as deputy secretary of the party committee, and identified him as the company's senior management, and the term of office was the same as the term of the company's ninth board of directors.
Just after the announcement of the appointment, there were rumors in the industry that Tan Benhong would subsequently step down as chairman and CEO of AVATR Technology. After more than a month of waiting, the rumor was finally confirmed.
On December 12, AVATR Technology announced that Zhu Huarong, Chairman and Secretary of the Party Committee of Changan Automobile, will serve as the chairman of AVATR Technology, and Tan Benhong will no longer serve as the chairman and CEO of AVATR Technology, but will serve as the deputy secretary of the Party Committee of Changan Automobile. This is also the second time that Tan Benhong has stepped down from an executive position after he no longer held the position of executive vice president of Changan Automobile.
However, in AVATAR's high-level personnel adjustments, there is no mention of the replacement of the important position of CEO. In the important stage of brand development, it also leaves people with greater imagination.
Zhu Huarong is directly in charge of enhancing Chang'an's right to speak
According to official information, Zhu Huarong currently serves as the secretary of the party committee and chairman of Changan Automobile, and has nearly 40 years of management experience in the automotive industry. Under his leadership, Changan Automobile has launched the third entrepreneurship-innovation and entrepreneurship program to achieve remarkable results, and Changan Automobile has become the first automobile company to achieve sales of its own brand exceeding 20 million units. This time he is also the chairman of AVATR Technology, which is a step forward for the Chinese brand to improve and build a world-class brand.
At the same time, during his tenure at AVATAR, Tan Benhong participated in the preparation of the AVATR brand for the first time and also became the founding CEO of AVATR Technology. Under his leadership and the empowerment of the CHN model, the company has achieved rapid development and remarkable results. The strategic positioning of the high-end brand has a clear direction;It has successfully launched two blockbuster products, AVATR 11 and AVATR 12, which have been highly recognized by the market.
However, although the personnel appointment has been announced, it can be found that Tan Benhong is still the legal representative of AVATR Technology (Chongqing)** after inquiries through Qichacha and other apps. At the same time, the rest of the senior management of AVATR Technology has not changed.
At present, Chen Zhuo is still the Senior Executive Vice President of AVATR Technology, responsible for driving the company's technology brand launch, marketing of multiple products, brand renewal and business development in overseas markets, laying a solid foundation for product market performance and brand improvement.
At the same time, Li Pengcheng, CMO, is also in charge of the company's brand marketing, specifically in charge of the brand planning and strategy, product communication, public relations, user experience and operation departments under the user development center.
It is certain that with Zhu Huarong as the chairman, AVATR Technology's Chang'an attribute will be further deepened, and it will bring richer resources and unified scheduling to the brand.
At the previous AVATR 12 listing press conference, Zhu Huarong said: "As long as AVATR needs it, Changan Automobile will give it full support, ask for money for money, people for people, and technology for technology!."In addition, with the signing of the "Memorandum of Investment Cooperation" between Changan Automobile and Huawei in November, the cooperation between the two sides will be further bound and upgraded, and the Changan brand AVATAR, which has previously cooperated with Huawei, will obviously become a model of "CH" technical cooperation.
Wang Xiaofei assists or specializes in the extended range track
Although in this high-level personnel adjustment, AVATR Technology did not mention the successor of the CEO. However, Wang Xiaofei, the current vice president of Changan Automobile and chairman of Shenlan Automobile, "will assist in AVATAR's corporate operation, major project promotion, key business operations, etc." is also particularly noteworthy.
Relevant information shows that since Wang Xiaofei joined Changan Automobile in 2005, he has successively served as the deputy director of Changan Auchan Automobile Product Department, the deputy general manager of Changan Automobile's car sales division, the deputy general manager of Changan Automobile's passenger car marketing division, and the deputy general manager of Changan Automobile's product planning department. After taking over as the chairman of Shenlan Automobile this year, he led Shenlan Automobile to release the "super range extension" technology and new intelligent solutions, and helped Shenlan Automobile to "go overseas" to the Thai market, laying a good foundation for Changan Automobile's "sea inclusive" strategy.
At present, Deep Blue Automobile has carried out an in-depth layout in range extension technology and has achieved remarkable results. According to the data, the monthly sales of Deep Blue Automobile reached 1 in November this year60,000 units, with cumulative sales of more than 120,000 units this year. It can be seen that Deep Blue Automobile has emerged in the hybrid market with its range extension technology, and the overall sales data is optimistic.
According to AVATR Technology's plan, by 2024, all brand products will increase the range extension power, hoping to expand the market share on the basis of further reducing the price through a richer product matrix. In the future, after Wang Xiaofei assists more in the related work of AVATR Technology, it is believed that he will also take advantage of the advantages of Deep Blue Automobile in the field of range extension to further empower AVATR Technology.
AVATR 12 delivery waits at least 5 weeks
According to the latest sales data released by AVATR Technology, 4,080 AVATR 11 units were delivered in November this year, and the largest orders for AVATR 12 exceeded 20,000 units. On December 10, the official delivery of AVATR 12 has begun. However, through visiting the terminal market, it was found that the current long delivery cycle is still a key problem that AVATR urgently needs to solve.
At present, AVATR 12 needs to be ordered through the applet, and after paying a deposit of 5,000 yuan, users still have a three-day 'cooling-off period', during which the deposit can be refunded if they change their minds. However, once the time has passed, the deposit will be converted into the purchase price and enter a non-refundable state.
According to the applet, the current pick-up cycle of AVATR 12 is about 3 to 5 weeks after the lock-in order, but according to the terminal sales staff, due to the different user options, the pick-up cycle will be further extended, and it will basically reach the upper limit of the display cycle, that is, about 5 weeks.
At the same time, "Automobile Talk" also learned that at present, the 700 three-laser rear-drive luxury version of AVATR 12 is the most popular, and the user's demand for the optional rearview mirror is also very strong. In addition, if you choose the high-performance air suspension package, the delivery cycle will not start until February next year at the earliest.
According to the plan, in 2024, AVATR Technology will also launch two new products, codenamed AVATR 15 and AVATR 16, and these two new cars will also be based on the CHN platform. In addition, the company will consider whether to launch an MPV model based on feedback from market demand. It is believed that after Zhu Huarong personally "takes charge", Changan Automobile will also inject more resources and technologies into AVATR Technology, and lay a more solid foundation for the subsequent development of the brand on the basis of further deepening the CHN cooperation model.