Everyone's long-awaited and high-profile Xiaomi car finally ushered in the technology conference. It's just that the majority of car lovers and Xiaomi enthusiasts have only ushered in various performance reference indicators of Xiaomi cars, and have not seen the most critical **. No matter how you say it, ** is always the first factor that decides whether everyone buys or not.
According to Lei Jun's introduction at the Xiaomi car press conference, the pricing of Xiaomi cars is "indeed a bit high", and he has repeatedly emphasized 990,000 yuan and 13Don't think about it anymore for 90,000 yuan, this ** is not even enough for the cost of their super motor**. If you calculate according to this logic, then the ** of Xiaomi cars should be at least more than 200,000. It's just that, according to the comparison between Xiaomi and other industry trams, some car friends think that the ** of Xiaomi car is about 1790,000 yuan. Although this ** is not very convincing, this netizen claims to be calculated with the ** and performance ratio of Xiaomi mobile phones and other mobile phone manufacturers.
The reason why many netizens questioned this ** is mainly because of 17A ** of 9 is not too high**. If this is really the **, Lei Jun may announce it on the day of the press conference. Only when the price is relatively high, Lei Jun knows that it has exceeded the psychological capacity of many rice fans, so he will hold a technology conference in advance to publicize how powerful the technology used by Xiaomi cars is, and give everyone a preventive shot. In this way, even if the time comes, everyone can use the reason of high performance to convince themselves to buy Xiaomi cars.
And at this press conference, Lei Jun didn't seem to have mentioned **, but every sentence revolves around **, and what I want to explain is that Xiaomi car su7 is expensive**.
First of all, the most noteworthy thing is the V8S motor, which has the highest speed in the world independently developed by Xiaomi Auto, with a speed of up to 27200rpm, which is indeed a strong selling point, and it has made a breakthrough in technology. Secondly, it is the self-developed true 800V silicon carbide high-voltage platform, which has actually reached 871V.
In addition, there is a large die-casting of 9100t that surpasses Tesla. In addition, Mr. Lei said that "intelligent driving technology that started late but has a high starting point", as well as the intelligent cockpit blessed by Snapdragon 8295. Finally, Mr. Lei said that the goal of Xiaomi Auto is to benchmark Porsche and Tesla, to create a dream car in the new era, and to make a good-looking, easy-to-drive, comfortable and safe mobile intelligent space.
The highlight of these press conferences is that Mr. Lei spent a full three hours for us to take stock of the Xiaomi cars that are expensive, in fact, it is the technical characteristics of these independent research and development and technological breakthroughs. Xiaomi's goal has always been for cost performance, so the performance must keep up with the times, but it must be lower than other electric car companies in the same industry. Therefore, although the ** of 170,000 yuan may indeed be a bit low, it is believed that it cannot exceed 200,000.
Some netizens even proposed a price of 300,000 yuan, obviously, if it exceeds 300,000 yuan, I believe that everyone here will definitely not choose Xiaomi. If it is more than 250,000, Tesla is obviously a better choice. In order to maintain its reputation for cost-effectiveness, the first thing Xiaomi has to do is to lower the price than these famous companies, and it must be lower than the range that everyone thinks is reasonable. If Tesla's pricing is only 30,000 yuan behind Xiaomi, then maybe everyone will still choose to grit their teeth and win Tesla.
But then again, since Mr. Lei spent a full three hours laying the groundwork for netizens, let everyone try to accept the fact that Xiaomi Auto** may exceed expectations, but at the same time, he knows very well that he can't exceed everyone's tolerance limit. Therefore, according to speculation, the ** of Xiaomi car will not be so high, but that Lei Jun once again exerted his excellent marketing methods, first used a press conference to attract everyone's hot attention, and then integrated various views on the Internet, and appropriately adjusted**, but the total price may not be too high at the beginning, so that it will cause a sense of contrast.
If everyone expects that Xiaomi cars will cost at least more than 200,000 yuan, but the result at the press conference is 170,000 yuan, then everyone will think that "it is so cheap, then I must win Xiaomi cars". It is this kind of psychology that will promote the sales of Xiaomi cars when the time comes.
However, having said that, for many rice fans, what everyone cares about the most is **, if ** is not suitable, it is difficult to support Xiaomi's career only by relying on the love for Xiaomi. Do you think that Mr. Lei explained the expensive place, do you care?