On December 29th, sponsored by Guizhou Jinsha County Guiqi Distillery and Henan University of Technology, supported by Guizhou Liquor Industry Association and Jinsha County Liquor Association, the launching ceremony of Henan University of Technology Jinsha Guiqi Sauce Liquor Industry-University-Research Base and Jinsha Guiqi Mellow Sauce Seminar was held in Jinsha County Langyue Hotel.
This important meeting, which brought together industry experts, university scholars and many parties, further expressed the leading and innovative spirit of Jinsha Guiqi Distillery in the sub-category of mellow sauce wine.
At the same time, the establishment of the industry-university-research base will further realize the advantages of school-enterprise joint development, and the launch of the Mellow Sauce Seminar and the Mellow Sauce Fragrance Research Institute will also inject expert strength into the development of the subdivision of soy sauce wine, help the scientific development of the soy sauce wine industry in Jinsha production area, and promote the standardization, standardization and intelligent production of mellow soy sauce wine, which is of great significance to the soy sauce wine industry, Jinsha production area and the distillery itself.
Jinsha production area is located in the upper reaches of the Chishui River, the natural environment is superior, the local production of glutinous red sorghum is the high-quality raw grain of soy sauce wine, the local production of Daqu sauce fragrance is widely known for its mellow taste and unique flavor.
Guiqi Distillery is located in the upper reaches of the Chishui River in Jinsha County, is a veteran enterprise that has been brewing sauce-flavored liquor since 1918, and Henan University of Technology is known as the "Huangpu Military Academy" in the grain industry, and has long been committed to the basic theory and engineering technology research in the field of grain postproduction.
In the afternoon of the same day, under the witness of all the guests, You Yongsong, chairman of Guiqi Distillery, Hu Yuansen, Dean of the School of Bioengineering of Henan University of Technology, and Hui Ming, Deputy Dean of the School of Bioengineering of Henan University of Technology, respectively, held the signing ceremony of the industry-university-research base and technical cooperation contract of Henan University of Technology and Guiqi Sauce Liquor.
Wang Fayong, member of the Party Working Committee and deputy director of the Management Committee of Jinsha County Economic Development Zone.
Wang Fayong, member of the Party Working Committee and deputy director of the Management Committee of Jinsha Economic Development Zone, expressed his high affirmation of the cooperation: In October this year, the China Liquor Industry Association awarded Jinsha County the title of "World Wine Characteristic Production Area, Chishui River Basin Sauce Flavor Liquor Jinsha Production Area". With the continuous improvement of the overall image and brand awareness of the production area, the public brand of "mellow sauce fragrance and Jinsha taste" was finally formed. We believe that the strong alliance between Henan University of Technology and Guiqi Distillery is bound to further gather the wisdom and strength of all parties and further enrich the connotation of the public brand of "Mellow Sauce and Jinsha Taste".
Li Wenjun, president of Jinsha County Liquor Association.
Li Wenjun, president of Jinsha County Liquor Association, mentioned that in the past five years, the production capacity of soy sauce wine in Jinsha County has increased from 0580,000 kiloliters, an increase to 180,000 kiloliters, sales revenue from 86.6 billion yuan, an increase to 38. in 20229.7 billion yuan. With the official launch of the Jinsha Guiqi Sauce Liquor Industry-University-Research Base of Henan University of Technology, the establishment of the Jinsha Guiqi Mellow Sauce Fragrance Research Institute, and the help of associations and experts, the school and the enterprise will definitely achieve a strong alliance and jointly promote the prosperity of the liquor industry.
Xu Degang, Dean of the Industrial Technology Research Institute of Henan University of Technology.
Xu Degang, dean of the Industrial Technology Research Institute of Henan University of Technology, believes that through industry-university-research cooperation, it will be conducive to improving the total factor productivity of enterprises, promoting the new industrialization of traditional advantageous industries, and realizing the high-quality development of universities, enterprises and industries. It is believed that through the cooperation between the two sides, mutual benefit and win-win cooperation, we will build a golden bridge between a major grain production province and a major grain winemaking province.
It is understood that Guiqi Distillery is a veteran enterprise that has been brewing sauce-flavored liquor since 1916, and its main brands are "Guiqi", "Huisha Old Sauce Liquor", "Jinhe Doujiu" and "Craftsman List".The predecessor was the first "Huisha Doujiu" to be brewed and produced by Moutai in Jinsha County at the beginning of the last century.
Up to now, Guiqi Distillery has an annual production capacity of 12,000 tons, and is currently the largest liquor enterprise in Jinsha production area except Jinsha Distillery. Weijiu believes that the deep development momentum of Guiqi Distillery is inseparable from the innovative spirit behind it.
During the tour of the winery, Weijiu discovered that outside of the traditional storage wine warehouse, the Guiqi Distillery was set upGuiqi Sauce Organic Storage Laboratory。This is an experiment specially created by the enterprise for the influence of the external environment on the formation of the aroma of flowers and fruits in the wine.
And after entering the underground wine warehouse, in hundreds of pottery jars, in addition to storing more than ten years and decades of old wine, Weijiu also noticed several unique jars of wine, the top of the altar mouth is covered with thick cellar mud. It is understoodThis is to study the role of cellar mud in the storage of soy sauce wine, and it is an innovative practice of traditional storage methods of soy sauce wine.
Wu Tianxiang, Dean of Guizhou Food Engineering Vocational College.
The event is also a strategic landing of enterprise innovation and development, in the mellow sauce seminar, China's well-known liquor expert Wu Tianxiang made a speech on "the influence of soy sauce wine, mellow soy sauce wine and marketing strategy", he believes that the practice of Guizhou's modern development is an opportunity for enterprise development, and enterprises can find a new track to boost the development of the liquor industry through production, education and research. The mellow soy sauce wine produced in Jinsha production area has a unique style and guaranteed quality, and enterprises can open up new markets by telling good category stories.
In terms of products, Guiqi Distillery has innovatively designed a high-end product with a mellow sauce flavor - "Guiqi". On the same day, the expert group of Guizhou Liquor Industry Association evaluated and tasted two mellow sauce-flavored liquors "Guiqi" and "Huisha Old Sauce (Blue Sauce Wine)" of Guiqi Distillery, among which the "Guiqi" liquor was rated as: slightly yellow and transparent, sauce aroma, floral aroma, burnt aroma, compound fragrance is comfortable, has an old wine taste, mellow and coordinated, has a long aftertaste, and the fragrance lasts for a long time in the empty cup.
Regarding the future development of mellow sauce wine, some experts of the association revealed to Weijiu that mellow sauce wine itself is to meet the diversified needs of the market, and to undertake the initial contact with soy sauce wine consumers with a softer taste, and in the future, the association will gradually promote the group standards and quality standards of mellow sauce wine to promote the market expansion of this category.
Huang Ping, chairman of Guizhou Liquor Industry Association.
For the development of the enterprise, Huang Ping, chairman of the Guizhou Liquor Industry Association, put forward important opinions: Jinsha Guiqi is positioned in the mellow sauce, and must inherit the experience and analyze the data, find out the rules, adhere to the two bottom lines of development and ecology, summarize the characteristics, form a mature process and process standards, maintain quality, build a brand, let the product adapt to people's healthy needs for a better life, develop the market, and consolidate the market.
You Yongsong, chairman of Guiqi Distillery.
You Yongsong, chairman of Guiqi Distillery, also said at the scene that we established the Mellow Sauce Flavor Research Institute to pursue the clean and mellow flavor of the sauce flavor and realize the mellow and mellow roundness of the three flavors of the sauce flavor liquor body and the six flavors, that is, the sauce fragrance 36 studies. We will improve the mellow sauce fragrance as soon as possible36. Brewing work instructions. I believe that our research on mellow sauce fragrance (3·6) will quickly achieve results and be widely recognized and accepted by the market.
The experts and the delegation of Henan University of Technology also inspected the mellow sauce production workshop of Guiqi Distillery, felt the actual production of the mellow sauce flavor style in Jinsha production area, and carried out the unveiling ceremony of the production-university-research base of Henan University of Technology and Guiqi Distillery and the launching ceremony of Jinsha (Guiqi) Mellow Sauce Research Institute.