In the current automobile consumer market, the impact of new energy vehicles on traditional fuel vehicles can be described as quite fierce. A new low price a day, yesterday's king of cost performance, today may be discarded. Car companies are crazy about involution and fighting, and the final beneficiary must be our consumers.
Recently, it was noticedSAIC Volkswagen Tiguan L 2The ** price of the 0T two-wheel drive R-line Yuexiang version is very good. The guide price is 24080,000 yuan, ** discount 550,000, landing only 2020,000 yuan, which is really exciting. Let's take a comprehensive look at the current situation of Tiguan L.
Kill 1,000 enemies and lose 800 yourself
There must be consumers who say that the sales of Tiguan L are so good, why should the price be reduced?
Indeed, in the mid-size SUV market, the Tiguan L can be said to be the current leader, which is mainly due to the inevitable result of SAIC Volkswagen's "seven wounds boxing" style of play. As of November, the Tiguan L has sold a total of about 150,000 units in 2023, ranking firstIn second place was the BYD Tang series, which sold a total of about 130,000 units. If you count the sales of corvette 07, the first place is still BYD. This is also to keep the SAIC Volkswagen brand SUV market, if the Tiguan L "factory pillar" falls, how can SAIC Volkswagen live!
As early as August this year, SAIC Volkswagen has put down its high profile, Tiguan L direct manufacturer **16Sold from 990,000 yuan. This time-limited ** has been delayed until December, and the fire of the war is showing a trend of burning the prairies. Although it seems that the sales position of the Tiguan L is solid, butThe gross profit of the whole vehicle can be said to have dropped significantly
The market reputation is stable, can the marketing methods be considered clever?
In addition to the victory in the sales dimension and the reduction in gross profit, this is undoubtedly a successful marketing campaign for SAIC Volkswagen. Through substantial price reductions, it has won the recognition of consumers, at leastIn the 200,000-level SUV market, if consumers want to buy a fuel SUV, then the Tiguan L will definitely become the first model that everyone thinks of. This subtle impact can continue for several years at a time when the penetration rate of new energy is rising. As for the future, whether the tram can completely gnaw this hard bone is indeed a question for thought.
Analysis from a market perspective
From the perspective of the market, the higher the discount of the Tiguan L, the more SAIC Volkswagen integrates the ** chain. Although many people complain that Volkswagen will secretly reduce the allocation, it has also invisibly improved the optimization and upgrading of SAIC Volkswagen's entire automotive product chain, and only by reducing costs and increasing efficiency can SAIC Volkswagen feed back the development of SAIC Volkswagen. It's also for the sake of Volkswagen IDThe series can grow, and the continuous blood transfusion of fuel vehicles is the only way for SAIC Volkswagen. The increasingly stringent emission laws and the successive introduction of new energy policies have stabbed the "sharp knife" at the Tiguan L, which is destined to be difficult to save the decline of fuel vehicles. Perhaps in a few years, the all-electric Tiguan L will arrive, and the Tiguan L fuel version will become a classic that has left a brilliant mark in history.
Conclusion:
For now24 Tiguan L 330 Viet Xiang Edition** Offer 550,000, the price of the naked car came to 1820 thousand, the cost-effective performance is still very good, and friends who like it can indeed take advantage of the year-end promotion to start.