As an emerging coffee brand, Bixing Coffee not only combines products with tea flavors and fruit flavors to create unusual innovations, but also provides cost-effective options between 10-20 yuan. Compared with brands that only focus on products and consumers under 10 yuan, Bixing Coffee focuses on upward consumer groups that pay more attention to quality and brand. They are committed to providing consumers with a cup of cost-effective and high-quality coffee, and becoming the first choice for upward consumers.
From the perspective of business model, the positioning and rapid expansion of Bixing Coffee are inseparable from precise channel selection and light investment model. They choose to open stores in office buildings and universities, not only because these two fields are stable and reliable, but also because universities can be seen as a kind of office-like model, and the students in the school are equivalent to the office workers working in the school, and the market potential of this is not to be underestimated. For Bixing Coffee, China has more than 6,000 universities, and they plan to capture 1,000, which is already a very large market.
Bixing Coffee has opted for a small specialty coffee shop franchise business model, which allows them to expand the number of stores quickly and flexibly. Compared with other coffee brands, the cost of opening a store is lower. A standard store only needs 2-3 employees, and with the help of semi-automated equipment, the per capita production capacity can reach 2,500 yuan. The founder, Wu Binbin, has 10 years of development experience in the chain industry, and his team also has a number of core members who have served in well-known brands such as Luckin, Starbucks and Wang Li Coffee Factory. These experiences and resources will be invaluable to Bixing Coffee's new brand, reducing costs and increasing gross margins.
Bixing Coffee's product positioning is cost-effective specialty coffee. They use SCA85+ specialty coffee beans and deliver low-temperature chilled milk every day to provide consumers with a cup of coffee that tastes and tastes great. They pay attention to the ping efficiency and cup output of each store, especially some university stores, which can produce up to 400 cups per day. This business philosophy of focusing on quality and refined operation has made Bixing Coffee's gross profit reach 70%.
Although Bixing Coffee has not been established for a long time, it has quickly made a name for itself in the market. They are actively expanding their stores, and so far they have signed up 212 stores and have opened 147 stores. For the future, Bixing Coffee aims to become the No. 1 brand in China's specialty coffee franchise industry, providing more choices for young entrepreneurs with coffee dreams and coffee lovers with limited budgets.
Bixing Coffee's franchise model makes the expansion of the number of stores more rapid and flexible. Just like the competition between Luckin and Cudi, in addition to the ** battle, the competition for franchisees is also very fierce. The investment cost of Bixing Coffee is divided into selected store type and light store type, corresponding to the investment amount of 400,000 yuan and 200,000 yuan respectively. The team has made adjustments according to the changes in the market and investment environment, and appropriately reduced the investment amount to meet the needs of investors.
The future of Bixing Coffee is full of infinite possibilities and challenges. They will continue to meet the needs of consumers with cost-effective coffee and refined business methods, and occupy a larger share of the market. Through the promotion of the franchise model, they plan to open stores in more cities to provide more consumers with high-quality coffee options. Bixing Coffee believes that through continuous efforts and innovation, they will become a leading brand in China's specialty coffee franchise industry.