Wednesday, December 13, 2023, Wuhan, New World International Trade Building.
The strategic signing ceremony between Ucommune, a NASDAQ-listed company, and Wuhan New World International Trade Building, and the Optimization of Building Economy and Breakthrough Development Forum were successfully held in Wuhan New World International Trade Building. The event was co-organized by Ucommune and New World China Land, and local leaders, representatives, representatives of the four major banks and representatives of cooperative enterprises were invited to attend the event.
Ye Wenjing, Mayor of Jianghan District, Wuhan City, Zhang Junbo, Deputy Mayor of Wuhan District, Mao Daqing, Chairman of Ucommune, Zhang Yan, General Manager of New World China Central and East China, as well as Wang Zirui, Chief Executive Officer of Ucommune, and Li Xiaodong, Chief Operating Officer of Ucommune, attended and delivered speeches.
Zhang Junbo, Deputy Mayor of Jianghan District, was entrusted by Mayor Ye Wenjing to deliver a speech, affirming and congratulating the further in-depth cooperation between Ucommune and New World China Land. Zhang Junbo, deputy head of the district, said: If the building is prosperous, the industry will be prosperous and the city will be prosperous. At present, China's economy is in a period of high-speed transformation to high-quality, and the building economy has also entered the stock era from the incremental era. The first-class economic work conference just held emphasized that we must adhere to high-quality development as the last word in the new era. Doing enough stock articles and exploring new paths and new models for the high-quality development of the building economy is a new test and a new topic that we are facing, and it is also our common vision.
Zhang Yan said: "Since 2017, we have joined hands with Ucommune, a unicorn company in the domestic office sector, to break down inherent barriers, carry out innovation and integration, and implement the building ecosystem. With the development of the economy and the broadening of horizons, the times have thrown out new propositions for the future development of the office industry. We will further deepen our cooperation with Ucommune, use space as a platform and build a diversified office space as the goal, provide enterprises with services for the whole industry chain, and create a more open and win-win development model.
Mao Daqing said: "The successful opening of the Phase II project of New World would not have been possible without the strong support of Wuhan City**, Jianghan District** and New World China Land. This project is the first batch of products for the company's strategic upgrading, which reflects the company's determination to seek growth while maintaining stability. The product innovation meets the changing needs of customers in the post-pandemic period, ushering in new changes and growth for enterprise-level services such as the entire office space. For this strategic upgrade, led by new products and new content, Ucommune's operating regions are also actively exploring and developing new resources to consolidate new businesses. I believe that with the gradual recovery of the local economy, the office industry will gradually come to life. ”
【Forum Highlights】
Building economy is an important carrier of urban commerce, a barometer of urban economy, and an important starting point for empowering urban development and promoting industrial upgrading. The event was also held with the theme of "Building Economy 30 era, how to promote industrial upgrading?During the forum, forum guests Xia Yuanjie, Director of Commercial Real Estate Department of Jones Lang LaSalle, Zhang Xiong, Marketing Director of Central China of New World China, Zhan Yuyu of China Telecom Division of Shanghai Nokia, and Mao Daqing, Chairman of Ucommune, expounded their respective views, recognizing the economic situation, highlighting service functions, and keeping up with industrial policies have become the top priorities of the current means to promote the building economy.
Xia Yuanjie: The breakthrough of the building economy needs to play a good combination of punches
To break the situation, we need to play a good combination and maximize the development of industrial cluster effects, such as Wuhan now has a 100-billion-level intelligent transportation industry cluster in Wuhan Economic and Technological Development Zone, and a Beidou + 5G industry cluster in Wuhan East Lake New Technology Development Zone.
Zhang Xiong: Breaking the "innovation-only" doctrine, the old business district can also be rejuvenated
In the context of the economic downturn, hard work is the first step to solve the stock era, and at the same time, it also calls on local counterparts to warm up and improve the quality of service together.
Mao Daqing: Build a circle and strengthen the chain to enhance the adsorption capacity of the region
Focus on building industrial circles and strengthening chains, support the high-quality development of the real economy, and expand the energy level. The leading enterprises will integrate the vertical chain of each link to release the charm and attractiveness of the region. At the same time, we should do a good job in cooperating with the most dislocated and complementary investment promotion, and form an implementable path to break through the long-term stock market in the future.
Zhan Yuyu: Customers are living water, colliding with each other to produce sparks
The enterprises in the building are like water molecules in the vessel, colliding with each other to produce sparks and tacit understanding, and I am very grateful to Ucommune for its warm and thoughtful service to our company.
[Product power upgrade].
With this signing, the two parties will further expand the cooperation area to more than 16,000 square meters on the basis of the original office project "New World International Trade Ucommune Factory". The newly put into operation site is the first iterative office service project put into operation after Ucommune has carried out organizational restructuring and strategic upgrading during this period. The second phase of the project has just opened, and there are already large customers such as Zaihui (Shanghai) Technology, and the contract rate is expected to reach more than 85% in December.
The upgraded New World International Trade Center Ucommune Phase II pays more attention to the privacy and comfort of the office environment, and is committed to creating high-standard office scenarios for customers of all sizes. As the manager of the office space, Ucommune can provide one-stop services for customers of various sizes to meet the individual needs of different customers. Ucommune has the ability to significantly shorten the delivery time of the office area, reduce the cost of settlement for customers, and ensure that customers can complete the settlement smoothly and quickly. Wang Zirui said, "Intelligence, digitalization and new technologies are driving the diversification of office scenarios and methods, and how to accurately grasp and achieve high-quality chaining and high-quality customer experience is what Ucommune spares no effort to pursue. ”
Located on the 40th floor of the New World Tower, the newly opened office space is designed to reflect Ucommune's "innovative and diverse" service philosophy. First of all, the space layout is simple and bright, organically combining private office space, public coffee break area, fitness and entertainment area, business negotiation area, large conference area and other sections. While ensuring that customers work independently and efficiently, it also creates a positive, bright and energetic overall atmosphere.
In addition, as the space manager, Ucommune can also provide customers with a variety of full-cycle enterprise empowerment services to promote the development of enterprises.
As the first diversified office service space after Ucommune's product upgrade, New World Phase II is also a model for Ucommune's future business. In addition to providing customers with traditional office, conference, sports, catering, leisure and other venue-related services, the company will also provide customers with diversified resource docking and platform entrance services, including government services, financial services, publicity, supporting life services, etc., to achieve a win-win situation for Ucommune, partners and settled enterprises. Mao Daqing said, "The challenges of traditional markets are also opportunities for emerging markets, and the diversification of office service space can adapt to the development paths of different types of enterprises, help revitalize existing properties, transform old properties, and efficiently and organically integrate scarce resources."
[Backing of product upgrades - organizational structure optimization].
Since the end of the epidemic, Ucommune has been paying close attention to industry trends and has been actively exploring various development paths to increase the company's competitiveness.
As the first large-scale project after the company's product iteration, Wuhan New World Phase II shows that the company's strategic upgrading and organizational structure optimization have achieved initial results
A new management team that is dedicated and pragmatic
Ucommune has made a major overhaul of its senior management team and appointed a core group of young and innovative core personnel. Wang Zirui, the former Chief Risk Management Officer of the company, was promoted to the chief executive officer of the company, and Li Xiaodong, the former general manager of the Shanghai region, was promoted to the chief operating officer of the company. This management change reflects Ucommune's core consideration for the next stage of development: risk control and business development. During his tenure as the company's Chief Risk Management Officer, CEO Wang Zirui deeply controlled the operating conditions and risks of the company's projects in various regions, and has rich experience in project risk assessment and handlingLi Xiaodong, Chief Operating Officer, has extensive experience in chain operation and front-line operation management, and has achieved excellent financial performance in a number of projects under his jurisdiction during his tenure as General Manager of Shanghai.
A new organizational structure that is flexible and efficient
At the same time, the company has made major adjustments to the original organizational structure, breaking the multi-level model of centralized management of the original headquarters operation center, simplifying the hierarchy, fully authorizing, and giving full play to the autonomy and enthusiasm according to the market foundation and customer needs of each region, which has greatly enhanced the subjective initiative and customer service awareness of middle and grassroots operation personnel. All employees work more actively and pragmatically, which helps to amplify the location advantages of different regions in terms of space operation, business innovation, product iteration, etc. Li Xiaodong said, "The new product line released this time is a major adjustment made by Ucommune after fully studying the accumulated operational data accumulated over many years, which further improves the quality of the space, moderately expands the soft service content, and the positive feedback from customers also proves that it is a successful update. In the future, in the process of building benchmark projects across the country, each project will have a clear positioning, so as to meet the local economic development, meet the needs of enterprises, and have long-term vitality. ”
Regarding this cooperation, Mao Daqing said: "I believe that Ucommune has strong market competitiveness and great customer attraction in the building market, and we are full of confidence in the industry and industry upgrading. ”
Since the end of the epidemic last year, various localities have introduced policies to promote economic revitalization, and the office market has recovered. This year, a variety of policies have been introduced in various localities to continuously increase support for the private economy, and the vitality of market entities has been continuously enhanced. As an important carrier of "consumption boost", high-quality properties in mature business districts in large and medium-sized cities have a more reasonable and stable return on investment than residential buildings, which has stimulated the strong support of developers and attracted strong interest from investors. At present, the domestic demand for real estate investment is gradually increasing, and the relatively loose monetary environment has also played a role. It is against this backdrop that Ucommune has seized the opportunity of the recovery of the market economy to explore the market and join forces with large developers to optimize its commercial office service offerings.
In the future, when the conditions are ripe, Ucommune will enter more urban core business districts, focus on the upgrading and expansion of office space services in first-tier and new first-tier cities, pay attention to the exploration of pan-space businesses such as homestays and apartments, and tap the potential of enterprise-level supporting services, such as smart building and park management, cultural tourism, flexible employment, etc. The company has always adhered to the original intention of high standards and high starting point, linking new kinetic energy from the whole country and even the world for enterprises, and contributing to the economic development, scientific and technological innovation and new consumption growth of the city.